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Hello, I'm Natalia Lech-Mtanous, a product marketing, merchandising and development professional with a decade of international experience in fine jewellery and luxury brands. I specialize in translating creative concepts into technically feasible, commercially viable products, building assortment architectures, pricing logic, and market-specific go-to-market strategies across Europe and Asia. I thrive on cross-functional collaboration with design, production, marketing and sales teams to deliver distinctive collections and exceptional client experiences. Throughout my career I have led end-to-end product development from research and design briefs through sourcing, sampling, production, and launch, while balancing client demand, production capacity, and market priorities. I enjoy market research, competitive analysis, and storytelling that elevates brand presence in both retail and e-commerce.…Hello, I'm Natalia Lech-Mtanous, a product marketing, merchandising and development professional with a decade of international experience in fine jewellery and luxury brands. I specialize in translating creative concepts into technically feasible, commercially viable products, building assortment architectures, pricing logic, and market-specific go-to-market strategies across Europe and Asia. I thrive on cross-functional collaboration with design, production, marketing and sales teams to deliver distinctive collections and exceptional client experiences. Throughout my career I have led end-to-end product development from research and design briefs through sourcing, sampling, production, and launch, while balancing client demand, production capacity, and market priorities. I enjoy market research, competitive analysis, and storytelling that elevates brand presence in both retail and e-commerce.

Natalia Lech-Mtanous

Product Marketer, Brand Strategist, Marketing Strategist, +4

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Hello, I'm Natalia Lech-Mtanous, a product marketing, merchandising and development professional with a decade of international experience in fine jewellery and luxury brands. I specialize in translating creative concepts into technically feasible, commercially viable products, building assortment architectures, pricing logic, and market-specific go-to-market strategies across Europe and Asia. I thrive on cross-functional collaboration with design, production, marketing and sales teams to deliver distinctive collections and exceptional client experiences. Throughout my career I have led end-to-end product development from research and design briefs through sourcing, sampling, production, and launch, while balancing client demand, production capacity, and market priorities. I enjoy market research, competitive analysis, and storytelling that elevates brand presence in both retail and e-commerce.…Hello, I'm Natalia Lech-Mtanous, a product marketing, merchandising and development professional with a decade of international experience in fine jewellery and luxury brands. I specialize in translating creative concepts into technically feasible, commercially viable products, building assortment architectures, pricing logic, and market-specific go-to-market strategies across Europe and Asia. I thrive on cross-functional collaboration with design, production, marketing and sales teams to deliver distinctive collections and exceptional client experiences. Throughout my career I have led end-to-end product development from research and design briefs through sourcing, sampling, production, and launch, while balancing client demand, production capacity, and market priorities. I enjoy market research, competitive analysis, and storytelling that elevates brand presence in both retail and e-commerce.

Available to hire

Hello, I’m Natalia Lech-Mtanous, a product marketing, merchandising and development professional with a decade of international experience in fine jewellery and luxury brands. I specialize in translating creative concepts into technically feasible, commercially viable products, building assortment architectures, pricing logic, and market-specific go-to-market strategies across Europe and Asia. I thrive on cross-functional collaboration with design, production, marketing and sales teams to deliver distinctive collections and exceptional client experiences.

Throughout my career I have led end-to-end product development from research and design briefs through sourcing, sampling, production, and launch, while balancing client demand, production capacity, and market priorities. I enjoy market research, competitive analysis, and storytelling that elevates brand presence in both retail and e-commerce.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

German

Advanced

Spanish; Castilian

Beginner

Work Experience

Fine Jewellery Merchandising, Product Marketing & Development (Independent / Consulting) at Maison Lipowa

June 1, 2024 - Present

Supported assortment balance, hero pieces, and collection storytelling across e-commerce & retail channels. Built collection architecture, SKU structures, and pricing logic aligned with luxury positioning and margin objectives. Led end-to-end product development for e-commerce fine jewellery collections, translating concepts into technically feasible products. Defined materials, stone selection, setting techniques, and production processes with workshops and suppliers. Coordinated collection development & custom design projects to ensure quality and timely delivery. Developed product positioning, naming, and launch narratives in line with brand strategy. Conducted market analysis to inform product and commercial strategy. Balanced client demand with production capacity for made-to-order pieces.

Product Marketing Manager at Launchmetrics

June 1, 2022 - April 1, 2024

Led go-to-market strategies for SaaS products serving luxury, fashion, beauty, and jewellery brands. Shaped product roadmaps aligned with luxury brand workflows, launch calendars, and merchandising needs. Conducted market and competitive analyses; translated insights into feature prioritization and go-to-market plans. Created client-facing case studies and performance narratives; collaborated cross-functionally with Sales, Product, Marketing, and senior stakeholders to align product strategy with commercial goals.

APAC Product Marketing Manager, Market Strategy & Partnerships at Steelcase

January 1, 2020 - January 1, 2024

Held APAC-wide responsibility for strategic product marketing and portfolio & assortment development within a global design group. Managed partnerships with high-end international brands; directed regional go-to-market and launch strategies for a multi-brand portfolio. Led market research, range planning, and localization across APAC markets; owned pricing input, sales forecasting, and marketing budget management. Oversaw quarterly portfolio performance reviews and cross-functional collaboration to ensure premium brand presentation and sales effectiveness.

Marketing & Product Development Manager at Asquan Group

January 1, 2018 - January 1, 2019

Led brand, product, and communications strategy for an international beauty accessories OEM. Collaborated with Design, Merchandising, and Development teams on product briefs; interfaced between internal teams and manufacturing partners. Implemented the company’s first structured digital marketing ecosystem, including website redevelopment, SEO/SEM, email & social media. Led product launch communications and brand storytelling; coordinated international trade fairs for product presentation and market intelligence.

Fine Jewellery Marketing & Brand Manager at Haywards of Hong Kong

January 1, 2015 - January 1, 2018

Led B2C marketing and brand strategy to drive retail growth and private client development. Executed integrated online/offline campaigns, events, and partnerships; managed CRM strategy and client outreach. Oversaw website redevelopment, e-commerce integration, and digital presence optimization; monitored market trends and client insights to inform product and commercial decisions.

Sales & Product Development at Haywards of Hong Kong

January 1, 2013 - January 1, 2015

Managed fine jewellery product development for private clients and seasonal collections; oversaw the full lifecycle from design brief to manufacturing and delivery. Coordinated with workshops on materials, stones, and technical execution; led bespoke and collection jewellery; supported sales activities, quoting, margin considerations, and client relationship management. Contributed to rebranding and digital initiatives.