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Fun, curious, and content-focused social media and marketing professional with 4 years of experience building and refining content across TikTok, Instagram, and Facebook, still learning, tinkering, and deeply enjoying every part of the industry. Strategy-led creator who writes engaging copy, supports production shoots, coordinates campaigns, collaborates with creatives and designers, and uses performance reporting to deliver actionable insights and measurable ROI for clients.…Fun, curious, and content-focused social media and marketing professional with 4 years of experience building and refining content across TikTok, Instagram, and Facebook, still learning, tinkering, and deeply enjoying every part of the industry. Strategy-led creator who writes engaging copy, supports production shoots, coordinates campaigns, collaborates with creatives and designers, and uses performance reporting to deliver actionable insights and measurable ROI for clients.

Natalie Toh

Social Media Manager, Content Creator, Project Manager, +2

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Fun, curious, and content-focused social media and marketing professional with 4 years of experience building and refining content across TikTok, Instagram, and Facebook, still learning, tinkering, and deeply enjoying every part of the industry. Strategy-led creator who writes engaging copy, supports production shoots, coordinates campaigns, collaborates with creatives and designers, and uses performance reporting to deliver actionable insights and measurable ROI for clients.…Fun, curious, and content-focused social media and marketing professional with 4 years of experience building and refining content across TikTok, Instagram, and Facebook, still learning, tinkering, and deeply enjoying every part of the industry. Strategy-led creator who writes engaging copy, supports production shoots, coordinates campaigns, collaborates with creatives and designers, and uses performance reporting to deliver actionable insights and measurable ROI for clients.

Available to hire

Fun, curious, and content-focused social media and marketing professional with 4 years of experience building and refining content across TikTok, Instagram, and Facebook, still learning, tinkering, and deeply enjoying every part of the industry.

Strategy-led creator who writes engaging copy, supports production shoots, coordinates campaigns, collaborates with creatives and designers, and uses performance reporting to deliver actionable insights and measurable ROI for clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Content Specialist at Content Specialist (Meet Is a ac)

April 1, 2023 - Present

Creates tailored platform content for TikTok, Instagram, and Facebook aligned with client goals to boost engagement. Researches and applies emerging social media strategies to reach and engage target audiences. Writes clear, engaging copy for social posts, digital ads, websites, marketing campaigns, and client proposals. Coordinates with graphic design and product production teams to deliver high-quality content. Assists with photo and video shoots including styling and on-site production support. Develops and executes proposals for in-person events and brand activations. Monitors industry trends and competitor activity to inform content direction and strategy. Tracks and analyzes social media performance, preparing monthly reports to evaluate ROI and present actionable insights to clients.

Content Specialist at Meet Is aac

April 1, 2023 - Present

Create tailored content for platforms like TikTok, Instagram, and Facebook to align with client goals and boost engagement. Research and apply emerging social media strategies to effectively reach and engage target audiences. Write clear, engaging copy for social media posts, digital ads, websites, marketing campaigns, and client proposals. Coordinate with graphic design and production teams to execute and deliver high-quality content. Assist with photo and video shoots including styling and on-site production support. Develop and execute proposals for in-person events and brand activations. Monitor industry trends and competitor activity to inform content direction and strategy. Track and analyze social media performance, preparing monthly ROI reports and presenting actionable insights to clients.

Content Specialist at Media/Narrative (Meet is aac)

April 1, 2023 - Present

Create tailored content for platforms like TikTok, Instagram, and Facebook aligned with client goals and boosting engagement. Research and apply emerging social media strategies to effectively reach and engage target audiences. Write clear and engaging copy for social media posts, digital ads, websites, marketing campaigns, and client proposals. Coordinate with graphic design and production teams to execute high-quality content, and support photo/video shoots including styling and on-site production support. Develop and execute proposals for in-person events and brand activations. Monitor industry trends and competitor activity to inform content direction and strategy. Track and analyze social media performance, preparing monthly reports to evaluate ROI and provide actionable insights to clients.

Accounts Executive at Hep Mil Pte Ltd

December 1, 2021 - December 1, 2022

Collaborated with the SGAG Creative team to pitch innovative campaign ideas to brands and agencies, including cross-team efforts with Hepmil Creator’s Network and research/cast offerings. Managed end-to-end campaign execution, ensuring objectives and timelines were met while overseeing creative development and video production. Handled inbound enquiries related to SGAG’s suite of product and media offerings. Prepared detailed campaign reports and provided clients with key insights and actionable recommendations.

Accounts Executive at Hepmil Pte Ltd

December 1, 2021 - December 1, 2022

Collaborated with the SGAG creative team to pitch innovative campaign ideas to brands and agencies, including cross-team efforts with Hepmil Creator’s Network for research and cast offerings. Managed end-to-end campaign execution, ensuring objectives and timelines were met while overseeing creative development and video production. Handled inbound enquiries related to SGAG’s suite of product and media offerings. Prepared detailed campaign reports and provided clients with key insights and actionable recommendations.

Creative Accounts Executive at Storybox Collective

October 1, 2020 - December 31, 2021

Developed and executed marketing strategies consistent with brand identity and positioning using tailored content for TikTok, Instagram, and Facebook. Collaborated with in-house creatives to produce impactful content. Wrote and proofread marketing materials including captions, articles, and campaign proposals. Assisted with ad-hoc graphic design tasks and supported photo/video shoots including styling and on-site production coordination. Strategised, managed, and executed PR initiatives such as press releases, media kits, and influencer outreach. Managed and optimized Google Ads and ran/managed paid social media campaigns using Meta Business Suite for clients. Prepared monthly performance reports with insights and strategic recommendations for clients.

Creative Accounts Executive / Content & Campaign Executive at Storybox Collective

October 1, 2020 - December 31, 2021

Developed and executed marketing strategies consistent with brand identity and positioning through tailored content for TikTok, Instagram, and Facebook. Collaborated with in-house creatives to produce impactful content. Wrote and proofread marketing materials including captions, articles, and campaign proposals. Assisted with ad-hoc graphic design tasks and supported photo/video shoots, including styling and on-site production coordination. Strategised, managed, and executed public relations initiatives such as press releases, media kits, and influencer outreach. Managed and optimised Google Ads to improve reach and performance. Ran and managed paid social media campaigns using Meta Business Suite. Prepared monthly performance reports and provided clients with insights and strategic recommendations.

Content/Marketing Accounts Executive at Other Experiences - Creative Accounts / Narrative

October 1, 2020 - December 1, 2021

Developed and executed marketing strategies consistent with brand identity and positioning through tailored content for TikTok, Instagram, and Facebook. Collaborated with in-house creatives to produce impactful content and wrote/proofread marketing materials including captions, articles, and campaign proposals. Assisted with ad-hoc graphic design tasks and supported photo/video shoots including styling and on-site production coordination. Strategised, managed, and executed public relations initiatives such as press releases, media kits, and influencer outreach. Managed and optimized Google Ads accounts to improve reach and performance. Ran and managed paid social media campaigns using Meta Business Suite, prepared monthly performance reports, and provided clients with insights and strategic recommendations.