I'm Natasha Velez-Sheldon, a concept designer and illustrator focused on creating unique prop, environment, and character concepts from ideation through final design for games. My passion lies in delivering work that supports a love for storytelling with the experience of the player and viewer in mind, always. I have extensive experience working with creative directors, designers, developers, and writers to deliver a compelling creative vision with attention to detail and narrative goals. I also enjoy branding and graphic design work, including marketing and apparel design for brands in the running apparel space.

Nata Velez-Sheldon

I'm Natasha Velez-Sheldon, a concept designer and illustrator focused on creating unique prop, environment, and character concepts from ideation through final design for games. My passion lies in delivering work that supports a love for storytelling with the experience of the player and viewer in mind, always. I have extensive experience working with creative directors, designers, developers, and writers to deliver a compelling creative vision with attention to detail and narrative goals. I also enjoy branding and graphic design work, including marketing and apparel design for brands in the running apparel space.

Available to hire

I’m Natasha Velez-Sheldon, a concept designer and illustrator focused on creating unique prop, environment, and character concepts from ideation through final design for games. My passion lies in delivering work that supports a love for storytelling with the experience of the player and viewer in mind, always.

I have extensive experience working with creative directors, designers, developers, and writers to deliver a compelling creative vision with attention to detail and narrative goals. I also enjoy branding and graphic design work, including marketing and apparel design for brands in the running apparel space.

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Language

English
Fluent

Work Experience

Concept Designer & Illustrator at Independent / Personal Projects
October 1, 2024 - November 15, 2025
Responsible for conceiving and finalizing prop, environment, and character concepts from ideation to final design for an in-development indie game. Collaborated with Creative Directors, Designers, Developers, and Writers to deliver a cohesive creative vision with attention to detail and narrative goals.
Marketing Designer at SWCH BAK
May 1, 2024 - May 1, 2024
Collaborated with founder to create a collection of logos, apparel designs, and social media graphics that spoke to the brand’s unique vision within the running apparel industry. Produced a diverse collection of functional logo designs and graphics for print and digital use.
2-D Artist at Echoes (Indie Game Project)
January 1, 2025 - January 1, 2025
Created 2-D art assets for an indie game project, contributing to concept art pipelines and asset production.
2-D Artist at Icarus Alpha Inc.
January 1, 2025 - January 1, 2025
Developed 2-D game assets for multiple projects as part of a remote design team.
Concept Designer & Illustrator at Echoes (Indie Game Project)
October 1, 2024 - November 15, 2025
Conceptualized and finalized artistic visuals to translate the project’s artistic vision into an impactful visual product. Collaborated with Creative Directors, Designers, and 3D Artists to translate artwork into a functional set of assets. Created and implemented a cohesive visual language across characters, props, and environments using Photoshop and Unity, adhering to specific design and style guidelines.

Education

Bachelor of Arts in Game and Entertainment Design at Otis College of Art and Design
August 17, 2020 - May 10, 2024
Bachelor of Arts in Game and Entertainment Design at Otis College of Art and Design
January 11, 2030 - May 1, 2024

Qualifications

Industry Experience

Gaming, Media & Entertainment, Software & Internet