Available to hire
Hi, I’m Naveed Zahir, a growth marketer and partner-focused professional based in Manchester, UK. I lead end-to-end digital marketing campaigns for Deliveroo’s restaurant partners, blending data-driven insights with creative execution to boost engagement and revenue.
I hold an MSc in Entrepreneurship and Innovation from the University of Surrey and a postgraduate marketing diploma, with hands-on experience across e-commerce platforms like Daraz in Colombo and Deliveroo in Manchester. I excel in analytics, CRM, and cross-functional collaboration, turning data into actionable strategies that deliver measurable ROI.
Experience Level
Expert
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Language
English
Fluent
Work Experience
SMB Growth & Marketing Specialist at Deliveroo
February 1, 2024 - PresentLed end-to-end strategy and execution of integrated digital marketing campaigns across 500+ restaurant partners, driving a 25% increase in partner engagement and a 30% revenue uplift, contributing over £4M in incremental GMV. Developed data-driven audience segmentation to optimise campaign targeting, achieving 80% adoption in key seasonal activations. Collaborated with creative and content teams to produce assets aligned with brand guidelines. Monitored funnel performance using Looker, Salesforce, and Google Analytics, continuously optimising timing, targeting, and promotional mechanics. Created multichannel messaging across email, push, in-app placements, and LinkedIn outreach to maximise visibility and conversions.
Sales Development Representative at Deliveroo
October 1, 2023 - PresentManaged onboarding for new restaurant partners, successfully onboarding >200 SMBs and exceeding monthly sales and lead targets by 120%. Conducted market research to identify high-potential restaurant leads, tailoring outreach strategies. Maintained a 90% positive response rate from outreach, reflecting the ability to communicate value clearly and build trust quickly.
Key Account Manager at Daraz (Alibaba Group)
November 1, 2021 - September 1, 2022Owned marketing campaign planning and execution for top-tier grocery partners, delivering a 100% increase in category sales through data-backed initiatives. Built and maintained strong supplier relationships, coordinating product launches, campaign promotions, and influencer-driven marketing pushes. Analyzed campaign performance and adjusted strategies in real-time, achieving a 50% uplift in sales during targeted promotional periods. Worked cross-functionally with warehouse, content, and creative teams to ensure product availability and timely promotional execution.
Advice Associate at Advice Lab
January 1, 2021 - September 1, 2021Built trusted relationships with advisors by proactively resolving issues, managing documentation, and tracking performance. Implemented effective financial strategies for existing clients and maintained follow-ups for respective clients.
Education
MSc in Entrepreneurship and Innovation at University of Surrey
September 1, 2022 - July 1, 2023Post Graduate Diploma in Professional Marketing at Chartered Institute of Marketing
August 1, 2020 - May 1, 2021Bachelor in Business and Commerce, Major in Marketing at Monash University Kuala Lumpur
August 1, 2017 - May 1, 2020Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services
Experience Level
Expert
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