Hello, I’m Nayeli Martinez, a Digital Product Designer specializing in Industrial and Regulated industries and B2B SaaS. I translate regulatory frameworks, operational workflows, and technical constraints into usable digital systems that improve safety, efficiency, and compliance across complex industrial environments. Over 5 years, I’ve designed for mining, industrial safety, and enterprise contexts, building scalable design systems, conducting field research in extreme environments, and collaborating closely with cross-functional teams to deliver end-to-end product development from research through high-fidelity prototyping and developer handoff. I leverage systemic design thinking to align hardware, software, and regulatory requirements, ensuring usable interfaces and robust decision support for field operators and enterprise stakeholders. My work emphasizes usability, accessibility, and cross-product consistency, supported by hands-on field validation, agile collaboration, and a commitment to measurable outcomes such as reduced inspection time, improved traceability, and streamlined administrative workflows.

Nayeli Martinez

Hello, I’m Nayeli Martinez, a Digital Product Designer specializing in Industrial and Regulated industries and B2B SaaS. I translate regulatory frameworks, operational workflows, and technical constraints into usable digital systems that improve safety, efficiency, and compliance across complex industrial environments. Over 5 years, I’ve designed for mining, industrial safety, and enterprise contexts, building scalable design systems, conducting field research in extreme environments, and collaborating closely with cross-functional teams to deliver end-to-end product development from research through high-fidelity prototyping and developer handoff. I leverage systemic design thinking to align hardware, software, and regulatory requirements, ensuring usable interfaces and robust decision support for field operators and enterprise stakeholders. My work emphasizes usability, accessibility, and cross-product consistency, supported by hands-on field validation, agile collaboration, and a commitment to measurable outcomes such as reduced inspection time, improved traceability, and streamlined administrative workflows.

Available to hire

Hello, I’m Nayeli Martinez, a Digital Product Designer specializing in Industrial and Regulated industries and B2B SaaS. I translate regulatory frameworks, operational workflows, and technical constraints into usable digital systems that improve safety, efficiency, and compliance across complex industrial environments. Over 5 years, I’ve designed for mining, industrial safety, and enterprise contexts, building scalable design systems, conducting field research in extreme environments, and collaborating closely with cross-functional teams to deliver end-to-end product development from research through high-fidelity prototyping and developer handoff.

I leverage systemic design thinking to align hardware, software, and regulatory requirements, ensuring usable interfaces and robust decision support for field operators and enterprise stakeholders. My work emphasizes usability, accessibility, and cross-product consistency, supported by hands-on field validation, agile collaboration, and a commitment to measurable outcomes such as reduced inspection time, improved traceability, and streamlined administrative workflows.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Digital Product Designer at Icalia Labs
February 1, 2026 - Present
Leading UI/UX design for web-based SaaS platforms across multiple client projects. Translate product requirements into end-to-end user flows, information architecture, and high-fidelity responsive prototypes. Design and evolve scalable design systems to ensure cross-product consistency. Deliver production-ready components and documentation using Figma Dev Mode, including tokens, spacing systems, and specifications. Collaborate closely with Product Managers, developers, and Scrum teams under Agile methodologies. Ensure usability, accessibility, and visual coherence across complex product ecosystems. Drive iterative improvements based on stakeholder feedback, user validation, and technical feasibility.
Research & Development Analyst at Fireno SAC
May 1, 2023 - October 1, 2025
SP4RK Smart Suppression System - UX/UI Designer, Product Designer & Systemic Design. Lead UX/UI design of operator interfaces and SCADA-based remote monitoring system (SP4RKLINK), integrating digital interfaces with a physical emergency-response product. Conduct field research with mining operators, fire maintenance technicians, and supervisors to identify failure patterns and operational risks. Defined navigation architecture, alarm hierarchies, and advanced diagnostic systems for high-pressure emergency contexts. Designed interfaces optimized for critical decision-making and real-time monitoring. Participated in laboratory validation and real-world field testing under continuous mining operations. Coordinated with multidisciplinary teams (engineering, industrial safety, software) ensuring compliance with NFPA, IEC, and FM5970 regulations. Integrated systemic design principles across hardware, software, and regulatory requirements.
UX/UI Designer at Fireno SAC
January 1, 2020 - May 1, 2023
Enterprise platform for inspection, maintenance, and traceability of Fire Suppression Systems in industrial and mining operations. Designed a four-application ecosystem (FireCheck, FireX, FireSafe, FireX Refill) supporting operational, administrative, and technical users. Led UX research, journey mapping, and information architecture for complex inspection and maintenance workflows. Designed configurable dashboards, automated reporting systems, and geospatial asset mapping. Integrated NFPA regulatory requirements into digital workflows and QR-based traceability systems. Built modular design systems (UI Kit) to ensure scalability and cross-application consistency. Designed responsive interfaces optimized for field devices (industrial tablets, rugged phones, desktops). Collaborated closely with development teams to implement client-specific configurations and enterprise customizations. The project reduced inspection time by 36%, reduced reporting time by 83%, improved traceability accura

Education

Bachelor’s Degree in Industrial Design at Pontificia Universidad Católica del Perú
March 1, 2017 - June 1, 2022

Qualifications

Additive Manufacturing
August 1, 2019 - March 30, 2026

Industry Experience

Agriculture & Mining, Manufacturing, Software & Internet, Professional Services