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I'm a creative and performance-driven Marketing & Social Media Strategist with a track record in digital campaign development, influencer collaborations, and brand storytelling for fashion, jewellery, and lifestyle brands. I thrive on building cohesive brand ecosystems that merge creativity with data insights to drive measurable growth, audience engagement, and strong visual identity. With an MA in Strategic Fashion Marketing from London College of Fashion (UAL) and international experience across India and the UK, I bring a global perspective to crafting culturally relevant brands that resonate emotionally and commercially.…I'm a creative and performance-driven Marketing & Social Media Strategist with a track record in digital campaign development, influencer collaborations, and brand storytelling for fashion, jewellery, and lifestyle brands. I thrive on building cohesive brand ecosystems that merge creativity with data insights to drive measurable growth, audience engagement, and strong visual identity. With an MA in Strategic Fashion Marketing from London College of Fashion (UAL) and international experience across India and the UK, I bring a global perspective to crafting culturally relevant brands that resonate emotionally and commercially.

Naziya Sayyad

Creative Director, Brand Designer, Social Media Manager, +7

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I'm a creative and performance-driven Marketing & Social Media Strategist with a track record in digital campaign development, influencer collaborations, and brand storytelling for fashion, jewellery, and lifestyle brands. I thrive on building cohesive brand ecosystems that merge creativity with data insights to drive measurable growth, audience engagement, and strong visual identity. With an MA in Strategic Fashion Marketing from London College of Fashion (UAL) and international experience across India and the UK, I bring a global perspective to crafting culturally relevant brands that resonate emotionally and commercially.…I'm a creative and performance-driven Marketing & Social Media Strategist with a track record in digital campaign development, influencer collaborations, and brand storytelling for fashion, jewellery, and lifestyle brands. I thrive on building cohesive brand ecosystems that merge creativity with data insights to drive measurable growth, audience engagement, and strong visual identity. With an MA in Strategic Fashion Marketing from London College of Fashion (UAL) and international experience across India and the UK, I bring a global perspective to crafting culturally relevant brands that resonate emotionally and commercially.

Available to hire

I’m a creative and performance-driven Marketing & Social Media Strategist with a track record in digital campaign development, influencer collaborations, and brand storytelling for fashion, jewellery, and lifestyle brands. I thrive on building cohesive brand ecosystems that merge creativity with data insights to drive measurable growth, audience engagement, and strong visual identity.

With an MA in Strategic Fashion Marketing from London College of Fashion (UAL) and international experience across India and the UK, I bring a global perspective to crafting culturally relevant brands that resonate emotionally and commercially.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

German

Beginner

Korean

Beginner

Work Experience

PR & Strategic Marketing Executive at Underrated Club

July 1, 2025 - Present

Led PR, influencer programs & digital campaigns achieving 55% engagement growth and 60% increase in reach within four months. Directed campaign creative development & styling execution, building a cohesive brand aesthetic across platforms. Managed content strategy, social media calendars, and performance analytics to optimize growth outcomes.

Branding & Marketing Communications Specialist at MoneyMax Finance

August 1, 2024 - July 31, 2025

Built full-funnel digital marketing systems resulting in 45% growth in lead-to-enrolment conversions. Led creative & marketing execution across campaigns, product launches, and positioning. Designed end-to-end messaging frameworks and audience segmentation strategies.

Content Creator & Influencer Strategist at Indie Networks London

June 1, 2024 - February 28, 2025

Developed influencer & UGC campaigns generating 90K+ organic views and 40% hashtag growth. Produced content calendars, scripts, creative direction and weekly performance analysis. Collaborated with fashion brands, creators and stylists for digital storytelling.

PR & Media Associate at STRAT. Magazine

March 1, 2024 - November 30, 2024

Executed PR outreach for London Fashion Week, increasing digital engagement by 25%. Managed editorial shoots, press previews & industry collaborations with designers & stylists. Produced media kits, press releases, and industry features.

Fashion Merchandising & Management Associate at Reliance Retail

October 1, 2022 - September 30, 2023

Assisted in seasonal assortment planning, vendor coordination & production flow. Supported visual merchandising & retail campaign rollouts. Conducted market research and sales analysis for strategic buying decisions.