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I build brands founders who know what they’re building, but struggle to make it look that way. For the past year I’ve been the only brand person at a California-based game server hosting startup, brought on before the first logo existed. I’ve handled everything: visual identity, design systems, website, marketing assets, social presence, Discord community, and the strategy behind all of it. Not as someone who drops off files and disappears, but as someone who stays in the problem with you until it’s solved.
My background isn’t just design school. It’s linguistics, teaching, and years of figuring out how to explain complicated things to people who don’t have time to become experts. Most founders I talk to don’t need a designer who speaks in Pantone codes. They need someone who can take what’s in their head and make it real, then explain every choice in plain English. If you’re building something early and need a brand that looks like you meant it from day one, let’s talk.
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