My portfolio: _Website not available. Sign in: https://www.twine.net/signup_ My LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_ I build brands founders who know what they're building, but struggle to make it look that way. For the past year I've been the only brand person at a California-based game server hosting startup, brought on before the first logo existed. I've handled everything: visual identity, design systems, website, marketing assets, social presence, Discord community, and the strategy behind all of it. Not as someone who drops off files and disappears, but as someone who stays in the problem with you until it's solved. My background isn't just design school. It's linguistics, teaching, and years of figuring out how to explain complicated things to people who don't have time to become experts. Most founders I talk to don't need a designer who speaks in Pantone codes. They need someone who can take what's in their head and make it real, then explain every choice in plain English. If you're building something early and need a brand that looks like you meant it from day one, let's talk.

Niki Yue

My portfolio: _Website not available. Sign in: https://www.twine.net/signup_ My LinkedIn: _Website not available. Sign in: https://www.twine.net/signup_ I build brands founders who know what they're building, but struggle to make it look that way. For the past year I've been the only brand person at a California-based game server hosting startup, brought on before the first logo existed. I've handled everything: visual identity, design systems, website, marketing assets, social presence, Discord community, and the strategy behind all of it. Not as someone who drops off files and disappears, but as someone who stays in the problem with you until it's solved. My background isn't just design school. It's linguistics, teaching, and years of figuring out how to explain complicated things to people who don't have time to become experts. Most founders I talk to don't need a designer who speaks in Pantone codes. They need someone who can take what's in their head and make it real, then explain every choice in plain English. If you're building something early and need a brand that looks like you meant it from day one, let's talk.

Available to hire

My portfolio: Website not available. Sign in: https://www.twine.net/signup
My LinkedIn: Website not available. Sign in: https://www.twine.net/signup

I build brands founders who know what they’re building, but struggle to make it look that way. For the past year I’ve been the only brand person at a California-based game server hosting startup, brought on before the first logo existed. I’ve handled everything: visual identity, design systems, website, marketing assets, social presence, Discord community, and the strategy behind all of it. Not as someone who drops off files and disappears, but as someone who stays in the problem with you until it’s solved.
My background isn’t just design school. It’s linguistics, teaching, and years of figuring out how to explain complicated things to people who don’t have time to become experts. Most founders I talk to don’t need a designer who speaks in Pantone codes. They need someone who can take what’s in their head and make it real, then explain every choice in plain English. If you’re building something early and need a brand that looks like you meant it from day one, let’s talk.

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Language

Japanese
Beginner
English
Fluent
Chinese
Fluent
Chinese
Fluent
Korean
Advanced

Work Experience

Brand Lead at EZ Game Host, LLC
September 1, 2025 - Present
Joined as the second person on the founding team, before the first logo existed. Built the entire brand from zero to launch with no playbook and no team. Developed the full visual identity from scratch: logo system, color, typography, brand guidelines, and a complete design system. Designed the customer-facing website end-to-end in Figma, covering layout, UX flows, onboarding experience, icons, banners, and all web assets. Designed the Discord community experience including channel structure, roles, announcements, and community onboarding. Defined brand strategy alongside the founder: target audience, positioning, competitive edge, and pricing direction. Produced all marketing assets: email templates, Google Ads creatives, social media content.
Freelance Illustrator & Designer at Freelance
January 1, 2019 - Present
Independent visual designer and illustrator working with individual creators, Vtubers, and small businesses. Character design, illustrations, and brand assets across fields. Vtuber visual packages: stream overlays, panels, badges, and custom emotes. Tattoo design concepts: botanical line work and anime-inspired pieces. Brand identity and graphic design for small businesses.
Language Instructor at AmazingTalker
January 1, 2019 - Present
Designed and delivered one-on-one and group Korean lessons to adult learners across multiple proficiency levels. Maintained a consistent returning student base built through personalised lesson planning and clear progress tracking.
English & Art Instructor at Private Language Centres & Summer Programs, Hong Kong
January 1, 2017 - January 1, 2019
Taught English to children and teenagers at private language centres in Hong Kong. Led summer school art classes covering illustration, drawing fundamentals, and creative expression for young learners.

Education

Bachelor of Arts (BA), Fashion and Textile Studies at Hong Kong Polytechnic University
January 11, 2030 - June 28, 2026
Master of Arts (MA), Language and Literature at National Taiwan Normal University
January 11, 2030 - June 28, 2026
Associate Degree, Advertising at PolyU Hong Kong Community College
January 11, 2030 - June 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Education, Professional Services, Software & Internet