Available to hire
I am a digital artist, content specialist, and creative strategist with over 20 years of experience across film, museums, cultural heritage, digital media, and marketing. My work combines digital strategy, creative leadership, content development, and brand storytelling, with a focus on how technology can shape audience experience. I currently work as Director of Marketing for HoneyProjects, leading brand identity, digital strategy, advertising campaigns, and creative workflows across retail and digital platforms.
Work Experience
Director of Marketing at HoneyProjects
January 1, 2025 - PresentMarketing leadership, brand strategy, advertising, campaign development, content, and customer engagement for an expanding cannabis company reshaping New Jersey's legal market through digital brands and product lines. Focused on strengthening brand identity, building creative systems, supporting retail growth, and defining the voice of HoneyProjects across digital platforms.
Digital Engagement & Support Supervisor at Cultural Experiences, NPDC
January 1, 2024 - January 1, 2025Strategy development & implementation of digital practice, marketing, & preservation projects across cultural institutions including Puke Ariki & Govett-Brewster Art Gallery. Focused on enhancing visitor engagement through operational efficiency & innovative digital design.
Board Member at National Digital Forum (NDF)
January 1, 2024 - PresentPart of a network of people working together to enhance digital interaction with culture & heritage in NZ.
Owner & Content Creator at StayPuff Media & Lucy's Place Productions
January 1, 2024 - PresentFreelance digital content creation for cannabis dispensaries & product brands; storytelling & customer engagement. Focused on music, culture and pop culture related projects.
Digital Systems Specialist / Digital Curator at Puke Ariki Museum
January 1, 2019 - January 1, 2024Operational digital planning for enhancing access to heritage collections, development and administration of collections management systems and online projects.
Collections Photographer and Digital Specialist at WingNut Films Productions
January 1, 2008 - January 1, 2019Managed preservation & digitisation for WingNut Films' memorabilia and collections across heritage collections, collections management administration, and research for feature film, documentary and exhibitions projects.
Education
BSc Studio Arts at New York University
January 1, 1997 - January 1, 2001MA Media Studies at Massey University
January 11, 2030 - January 1, 2028Qualifications
Industry Experience
Media & Entertainment
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