Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Neha Verma, a full-funnel digital marketing strategist with 16+ years of experience across SEO/SEM, paid media, content strategy, and marketing automation. Over the last 3+ years, I’ve embedded generative AI into every stage of the funnel—ideation, briefs, ad copy, campaign QA, and optimization—so we move faster without compromising brand voice, SEO quality, or compliance. I also specialize in GEO/AEO to help content surface in Google AI Overviews, ChatGPT Search, and Perplexity—beyond traditional rankings. Deep in HubSpot (forms, CTAs, landing pages, workflows, lead scoring, reporting) and experienced across Google, Meta, LinkedIn, and Bing, I drive measurable growth for clients in healthcare, eCommerce, SaaS, real estate, law, insurance, and more.…I’m Neha Verma, a full-funnel digital marketing strategist with 16+ years of experience across SEO/SEM, paid media, content strategy, and marketing automation. Over the last 3+ years, I’ve embedded generative AI into every stage of the funnel—ideation, briefs, ad copy, campaign QA, and optimization—so we move faster without compromising brand voice, SEO quality, or compliance. I also specialize in GEO/AEO to help content surface in Google AI Overviews, ChatGPT Search, and Perplexity—beyond traditional rankings. Deep in HubSpot (forms, CTAs, landing pages, workflows, lead scoring, reporting) and experienced across Google, Meta, LinkedIn, and Bing, I drive measurable growth for clients in healthcare, eCommerce, SaaS, real estate, law, insurance, and more.

Neha Verma

Digital Marketer, Performance Marketer, SEO Expert, +4





I’m Neha Verma, a full-funnel digital marketing strategist with 16+ years of experience across SEO/SEM, paid media, content strategy, and marketing automation. Over the last 3+ years, I’ve embedded generative AI into every stage of the funnel—ideation, briefs, ad copy, campaign QA, and optimization—so we move faster without compromising brand voice, SEO quality, or compliance. I also specialize in GEO/AEO to help content surface in Google AI Overviews, ChatGPT Search, and Perplexity—beyond traditional rankings. Deep in HubSpot (forms, CTAs, landing pages, workflows, lead scoring, reporting) and experienced across Google, Meta, LinkedIn, and Bing, I drive measurable growth for clients in healthcare, eCommerce, SaaS, real estate, law, insurance, and more.…I’m Neha Verma, a full-funnel digital marketing strategist with 16+ years of experience across SEO/SEM, paid media, content strategy, and marketing automation. Over the last 3+ years, I’ve embedded generative AI into every stage of the funnel—ideation, briefs, ad copy, campaign QA, and optimization—so we move faster without compromising brand voice, SEO quality, or compliance. I also specialize in GEO/AEO to help content surface in Google AI Overviews, ChatGPT Search, and Perplexity—beyond traditional rankings. Deep in HubSpot (forms, CTAs, landing pages, workflows, lead scoring, reporting) and experienced across Google, Meta, LinkedIn, and Bing, I drive measurable growth for clients in healthcare, eCommerce, SaaS, real estate, law, insurance, and more.

Available to hire

I’m Neha Verma, a full-funnel digital marketing strategist with 16+ years of experience across SEO/SEM, paid media, content strategy, and marketing automation. Over the last 3+ years, I’ve embedded generative AI into every stage of the funnel—ideation, briefs, ad copy, campaign QA, and optimization—so we move faster without compromising brand voice, SEO quality, or compliance.

I also specialize in GEO/AEO to help content surface in Google AI Overviews, ChatGPT Search, and Perplexity—beyond traditional rankings. Deep in HubSpot (forms, CTAs, landing pages, workflows, lead scoring, reporting) and experienced across Google, Meta, LinkedIn, and Bing, I drive measurable growth for clients in healthcare, eCommerce, SaaS, real estate, law, insurance, and more.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Independent Digital Marketing Consultant

September 1, 2021 - Present

AI-powered content planning, optimization, and marketing using NLP and generative AI tools. Builds SEO/AEO/GEO visibility strategy for Google AI Overviews, ChatGPT Search, and Perplexity. Manages email and SMS lifecycle campaigns using HubSpot, Mailchimp, and Klaviyo with AI-assisted personalization and A/B testing. Runs paid acquisition via Google Ads (Search, Display, Remarketing, Shopping, Performance Max), Meta Ads (Advantage+), LinkedIn Ads, and Bing Ads. Provides organic social media strategy with AI-assisted content creation and scheduling. Implements HubSpot Marketing (forms, CTAs, landing pages, workflows, AI chatbots), performs local SEO with citations/GBP optimization, conducts link building/outreach, and supports influencer marketing.

Marketing Manager at Merlien Institute – Singapore

February 1, 2018 - January 31, 2021

Promoted virtual conferences across North America, Europe, and APAC. Built EDMs/newsletters using Constant Contact and HubSpot, drove pre/during/post-event buzz on social media, and developed creative assets for email and social campaigns. Increased ticket sales via SEO, PPC (AdWords), and LinkedIn Ads; supported occasion-specific promotions. Coordinated with speakers, sponsors, and producers, managed leads in HubSpot, and produced post-event reports and survey setups. Monitored traffic via Google Analytics and resolved Search Console issues; executed media partnership outreach and organized speaker interviews published on the official blog.

Marketing Manager at Merlien Institute

February 1, 2018 - January 31, 2021

Promoted virtual conferences across North America, Europe, and APAC. Created EDMs and newsletters in Constant Contact and HubSpot. Built pre-, during-, and post-event buzz across social channels and designed email/social creatives. Increased ticket sales using SEO, PPC (AdWords), LinkedIn Ads, and media partnerships. Coordinated with speakers/sponsors, managed leads in HubSpot, and produced post-event reports and survey setups. Analyzed traffic in Google Analytics, resolved Search Console issues, and led media partnerships outreach.

Digital Marketing Manager at Primotech

March 1, 2015 - February 28, 2018

Developed and implemented digital marketing strategy for clients. Managed a team executing SEO, social media, and PPC. Produced brand and campaign best-practice guides, ran multi-platform social campaigns (Instagram, Facebook, Twitter, LinkedIn, Pinterest), and improved local rankings by fixing incorrect citations. Diagnosed conversion drop-offs via traffic analysis and recommended improvements. Managed affiliate accounts, ran Google AdWords campaigns, wrote and promoted blog content, and set up GA tracking/goals for form/video conversions. Led WordPress web development projects end-to-end and supported remarketing campaigns on AdWords and Facebook. Created email templates and ran blog/infographic outreach campaigns while coordinating client communication and proposals with sales.

Senior Internet Marketing Analyst at Soft Prodigy System Solutions Pvt. Limited

February 1, 2013 - March 31, 2015

Owned website design, UX, and usability while maximizing SEO best practices. Led creation of new content and campaigns (video, mobile, social) for brand awareness and conversion. Managed optimization and product-launch promotions for a Magento Extensions e-commerce store. Improved bounce rates through site navigation and UI optimization with design/dev teams. Managed email newsletters via StreamSend and created technical blogging for backlinking initiatives (including Wikipedia backlinking).

Senior Internet Marketing Analyst at ITCS Pvt. Limited

January 1, 2011 - March 31, 2013

Improved site conversion through technical blogging and social media. Developed campaign and brand messaging strategies for social and paid media. Partnered with creative teams on digital assets and researched digital communities to identify and execute influencer outreach strategies.

Internet Marketing Analyst at Angel Matrix Pvt. Ltd

January 1, 2009 - December 31, 2011

Identified SEO changes to content and site architecture and managed web analytics for multiple clients. Drove traffic through organic search strategies and managed content/products in PrestaShop-based e-commerce stores. Created and managed publisher affiliate accounts for casino and pharmacy products.

Education

Masters of Commerce at Punjab University, India

July 1, 2007 - August 26, 2009

Bachelors of Commerce at Punjab University

February 1, 2004 - August 31, 2007

Qualifications

Google AdWords

January 11, 2030 - August 26, 2026

HubSpot Social Media

January 11, 2025 - August 26, 2026

Industry Experience

Healthcare, Retail, Software & Internet, Real Estate & Construction, Media & Entertainment, Financial Services, Professional Services, Other, Manufacturing