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Hi, I'm Neil McLawrence. With over 10 years of experience in design, I've had the pleasure of working with top companies like IBM and Augury to elevate design culture and create meaningful experiences that truly connect with users and stakeholders. I specialize in visual concept development and design leadership, always aiming to bring cohesion and clarity across marketing, sales, and development teams. My approach is human-centered, ensuring that the designs I create not only look great but also boost customer satisfaction and engagement. Holding certifications in User Experience Design and Front-End Web Development, I blend aesthetic appeal with strategic thinking to help brands tell their story and reach their goals.…Hi, I'm Neil McLawrence. With over 10 years of experience in design, I've had the pleasure of working with top companies like IBM and Augury to elevate design culture and create meaningful experiences that truly connect with users and stakeholders. I specialize in visual concept development and design leadership, always aiming to bring cohesion and clarity across marketing, sales, and development teams. My approach is human-centered, ensuring that the designs I create not only look great but also boost customer satisfaction and engagement. Holding certifications in User Experience Design and Front-End Web Development, I blend aesthetic appeal with strategic thinking to help brands tell their story and reach their goals.

Neil McLawrence

Brand Designer, Graphic Designer, Web Designer, +4

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Hi, I'm Neil McLawrence. With over 10 years of experience in design, I've had the pleasure of working with top companies like IBM and Augury to elevate design culture and create meaningful experiences that truly connect with users and stakeholders. I specialize in visual concept development and design leadership, always aiming to bring cohesion and clarity across marketing, sales, and development teams. My approach is human-centered, ensuring that the designs I create not only look great but also boost customer satisfaction and engagement. Holding certifications in User Experience Design and Front-End Web Development, I blend aesthetic appeal with strategic thinking to help brands tell their story and reach their goals.…Hi, I'm Neil McLawrence. With over 10 years of experience in design, I've had the pleasure of working with top companies like IBM and Augury to elevate design culture and create meaningful experiences that truly connect with users and stakeholders. I specialize in visual concept development and design leadership, always aiming to bring cohesion and clarity across marketing, sales, and development teams. My approach is human-centered, ensuring that the designs I create not only look great but also boost customer satisfaction and engagement. Holding certifications in User Experience Design and Front-End Web Development, I blend aesthetic appeal with strategic thinking to help brands tell their story and reach their goals.

Available to hire

Hi, I’m Neil McLawrence. With over 10 years of experience in design, I’ve had the pleasure of working with top companies like IBM and Augury to elevate design culture and create meaningful experiences that truly connect with users and stakeholders. I specialize in visual concept development and design leadership, always aiming to bring cohesion and clarity across marketing, sales, and development teams.

My approach is human-centered, ensuring that the designs I create not only look great but also boost customer satisfaction and engagement. Holding certifications in User Experience Design and Front-End Web Development, I blend aesthetic appeal with strategic thinking to help brands tell their story and reach their goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Multimedia Designer (Contract) at Navy Federal Credit Union

May 1, 2024 - June 20, 2024

Developed graphic design layouts and visual branding in both print and digital media adhering to corporate strategies and brand standards. Conducted pre-production including storyboarding and site preparation for video shoots, and handled post-production tasks like editing and audio mixing.

Senior Editorial Designer (Contract) at IBM Institute for Business Value

October 1, 2023 - April 30, 2024

Shaped design culture by setting high performance and design standards, addressing misalignments in a human-centered manner. Collaborated with clients to produce editable designs allowing textual and color edits for customer satisfaction.

Senior Brand Designer at Augury

February 1, 2023 - August 31, 2023

Led development of stunning visual concepts for comprehensive digital rebrand campaigns ensuring cohesive brand experience. Provided design leadership overseeing projects from concept to delivery and mentored team members.

Senior Designer at Provenir

October 1, 2021 - February 28, 2023

Developed and implemented user-centered website strategies that increased traffic by 60% and conversions by 20%. Managed contractors, resources, and budgets. Produced design materials supporting marketing and sales across various B2B and internal touchpoints.

Senior Designer at Urjanet

March 1, 2020 - October 31, 2021

Produced award-winning stories, wireframes, and creative concepts aligning with brand guidelines to enhance user engagement. Managed multiple projects efficiently, ensuring deadlines and budget adherence while collaborating cross-functionally.

Digital Designer at Redfin/RentPath

September 1, 2016 - March 31, 2020

Collaborated to develop responsive email templates and landing pages using Salesforce, Marketo, and Mailchimp. Spearheaded a co-branded campaign leading to a 50% increase in landing page traffic. Designed corporate communications and trade show graphics.

Contract Digital Designer at Cox Automotive/Autotrader

February 1, 2017 - May 31, 2017

Created maintainable databases in ExactTarget and Salesforce based on requests. Designed digital and print campaigns for Autotrader and Kelley Blue Book.

Art Director at WC+G Ad Logic

June 1, 2016 - September 30, 2016

Produced digital billboards, newspaper ads, and commercial storyboards for sports teams. Directed a design team to storyboard, wireframe, and generate new concepts for major clients.

Design and Marketing Specialist at AchooAllergy

June 1, 2014 - May 31, 2016

Collaborated with marketing and sales to design corporate e-commerce websites. Produced large-format signage, photography, and digital graphics while maintaining corporate identity.

Marketing Associate at Avalon Image Group

June 1, 2013 - September 30, 2014

Analyzed consumer behavior trends contributing creative ideas. Developed and maintained lead databases and provided marketing project status reports.