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As a brand Curator, I support brands by developing future strategies related to the product and exploring new opportunities for brand evolution. I move through the world with a deep sense of curiosity and would consider myself attuned the motions of human behaviour, observing the world around me and absorbing information. I've always had a knack for spotting patterns, cultural sensing and translating insights into meaningful strategies…As a brand Curator, I support brands by developing future strategies related to the product and exploring new opportunities for brand evolution. I move through the world with a deep sense of curiosity and would consider myself attuned the motions of human behaviour, observing the world around me and absorbing information. I've always had a knack for spotting patterns, cultural sensing and translating insights into meaningful strategies

Nelao De Almeida

Merchandiser, Brand Strategist, Creative Director, +1

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As a brand Curator, I support brands by developing future strategies related to the product and exploring new opportunities for brand evolution. I move through the world with a deep sense of curiosity and would consider myself attuned the motions of human behaviour, observing the world around me and absorbing information. I've always had a knack for spotting patterns, cultural sensing and translating insights into meaningful strategies…As a brand Curator, I support brands by developing future strategies related to the product and exploring new opportunities for brand evolution. I move through the world with a deep sense of curiosity and would consider myself attuned the motions of human behaviour, observing the world around me and absorbing information. I've always had a knack for spotting patterns, cultural sensing and translating insights into meaningful strategies

Available to hire

As a brand Curator, I support brands by developing future strategies related to the product and exploring new opportunities for brand evolution. I move through the world with a deep sense of curiosity and would consider myself attuned the motions of human behaviour, observing the world around me and absorbing information. I’ve always had a knack for spotting patterns, cultural sensing and translating insights into meaningful strategies

Skills

Canva

Presentation Design

Work Experience

Senior Retail Merchandiser (Future Strategy) at Tommy Hilfiger

March 1, 2023 - September 1, 2023

Managed strategy for global full-price merchandising portfolios across multiple Tommy Hilfiger divisions, including Womenswear, Footwear & Accessories, and Kids. Aligned product direction with brand vision, investment capacity and consumer behaviour. Delivered business insights and future global product strategy guidelines.

Brand & Merchandising Strategy Lead (Menswear, Womenswear & Accessories) at Tommy Hilfiger

March 1, 2022 - March 1, 2023

Ownership of end-to-end brand & merchandising strategy across Menswear, Womenswear & Accessories, integrating consumer insights and cultural relevance into seasonal collection narratives. Shaped product and pricing architecture to support brand evolution and storytelling across collections. Collaborated with internal product teams to deliver cohesive, brand-aligned experiences.

Product Trend & Merchandising Strategy

January 1, 2020 - October 1, 2021

Delivered trend insights, consumer behaviour analysis, and post-market reporting. Coordinated product strategy with product development, marketing and design.

Range Merchandising at Adidas

January 1, 2018 - January 1, 2018

Range Merchandising responsibilities at Adidas Herzogenaurach.

Buyer at H&M

January 1, 2017 - January 1, 2017

Buying

Brand Development Strategy & Creative Direction at Saturday Collection

May 1, 2025 - Present

Brand Development Strategy; Creative Direction; Created curated concept web-shop.