Nelao De Almeida
As a brand Curator, I support brands by developing future strategies related to the product and exploring new opportunities for brand evolution.
About
As a brand Curator, I support brands by developing future strategies related to the product and exploring new opportunities for brand evolution. I move through the world with a deep sense of curiosity and would consider myself attuned the motions of human behaviour, observing the world around me and absorbing information. I’ve always had a knack for spotting patterns, cultural sensing and translating insights into meaningful strategies
- 4 years' experience
- Joined December 2025
Skills· 2
Industry experience
- Retail
- Manufacturing
- Media & Entertainment
Work experience· 6 roles
Brand Development Strategy; Creative Direction; Created curated concept web-shop.
Managed strategy for global full-price merchandising portfolios across multiple Tommy Hilfiger divisions, including Womenswear, Footwear & Accessories, and Kids. Aligned product direction with brand vision, investment capacity and consumer behaviour. Delivered business insights and future global product strategy guidelines.
Ownership of end-to-end brand & merchandising strategy across Menswear, Womenswear & Accessories, integrating consumer insights and cultural relevance into seasonal collection narratives. Shaped product and pricing architecture to support brand evolution and storytelling across collections. Collaborated with internal product teams to deliver cohesive, brand-aligned experiences.
Education
Certifications and awards
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