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A purpose-driven marketing professional with over 6 years of experience in branding, digital strategy, and consumer engagement. I hold academic credentials in Fashion Business and Marketing, and I have strengthened my business acumen at Harvard Business School Online. I am passionate about continuous growth, thriving in environments that challenge creativity and strategic thinking, yet I remain detail-oriented and hands-on, volunteering my time to bring a strong sense of purpose and empathy to my work.…A purpose-driven marketing professional with over 6 years of experience in branding, digital strategy, and consumer engagement. I hold academic credentials in Fashion Business and Marketing, and I have strengthened my business acumen at Harvard Business School Online. I am passionate about continuous growth, thriving in environments that challenge creativity and strategic thinking, yet I remain detail-oriented and hands-on, volunteering my time to bring a strong sense of purpose and empathy to my work.

Nella Primalia

Social Media Manager, Graphic Designer, Photographer, +1

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A purpose-driven marketing professional with over 6 years of experience in branding, digital strategy, and consumer engagement. I hold academic credentials in Fashion Business and Marketing, and I have strengthened my business acumen at Harvard Business School Online. I am passionate about continuous growth, thriving in environments that challenge creativity and strategic thinking, yet I remain detail-oriented and hands-on, volunteering my time to bring a strong sense of purpose and empathy to my work.…A purpose-driven marketing professional with over 6 years of experience in branding, digital strategy, and consumer engagement. I hold academic credentials in Fashion Business and Marketing, and I have strengthened my business acumen at Harvard Business School Online. I am passionate about continuous growth, thriving in environments that challenge creativity and strategic thinking, yet I remain detail-oriented and hands-on, volunteering my time to bring a strong sense of purpose and empathy to my work.

Available to hire

A purpose-driven marketing professional with over 6 years of experience in branding, digital strategy, and consumer engagement. I hold academic credentials in Fashion Business and Marketing, and I have strengthened my business acumen at Harvard Business School Online.

I am passionate about continuous growth, thriving in environments that challenge creativity and strategic thinking, yet I remain detail-oriented and hands-on, volunteering my time to bring a strong sense of purpose and empathy to my work.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Regional Operations Specialist at TikTok Inc.

January 1, 2017 - January 1, 2018

Coordinated event operations, leading a four-person team; collaborated with event organizers and equipment rental partners to ensure seamless execution; assisted in marketing by writing WeChat articles and spreading the company through Chinese social media.

Sales and Marketing Associate at Victoria Chan

January 1, 2018 - January 1, 2018

Overseeing brand marketing activities with a focus on wedding projects; supported sales and marketing efforts and contributed to brand awareness.

Freelance Project Assistant at Vowever Wedding

January 1, 2019 - January 1, 2023

Focused on increasing the user base by optimizing the app’s operations, understanding regional markets, and managing social media accounts effectively.

Marketing Manager at Vowever Wedding

January 1, 2019 - January 1, 2023

Managed marketing strategy, packaging development, partnerships, digital marketing, content planning, and coordinating promotional activities to attract and retain customers.

Marketing Manager at Lily Crystal

January 1, 2023 - January 1, 2025

Built brand awareness through social media marketing, advertising, and various platforms; served as the company’s designer and stylist, and assisted in event coordination to ensure flawless execution.

Marketing & Event Manager at Innermost

January 1, 2025 - January 1, 2026

Contributed to expanding Victoria Chan into new markets; conducted market research, reached out to international buyers and PR contacts; utilized graphic design skills to take photos, create lookbooks, and manage the brand’s social media accounts.