I’m a proactive Brand Strategist and Social Media Specialist with a freelance studio background, delivering brand strategy, content creation, and social media management for international clients. I’ve led brand refreshes, market entries, and multi-channel campaigns across Indonesia and Southeast Asia, driving growth in awareness and GMV. I enjoy collaborating with cross-functional teams to align demand planning, product storytelling, and go-to-market efforts for measurable impact.…

Intan Nelysia

I’m a proactive Brand Strategist and Social Media Specialist with a freelance studio background, delivering brand strategy, content creation, and social media management for international clients. I’ve led brand refreshes, market entries, and multi-channel campaigns across Indonesia and Southeast Asia, driving growth in awareness and GMV. I enjoy collaborating with cross-functional teams to align demand planning, product storytelling, and go-to-market efforts for measurable impact.…

Available to hire

I’m a proactive Brand Strategist and Social Media Specialist with a freelance studio background, delivering brand strategy, content creation, and social media management for international clients. I’ve led brand refreshes, market entries, and multi-channel campaigns across Indonesia and Southeast Asia, driving growth in awareness and GMV. I enjoy collaborating with cross-functional teams to align demand planning, product storytelling, and go-to-market efforts for measurable impact.

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Language

English
Fluent

Work Experience

Social Media & Brand Specialist (Freelance) at Sesama Lab - Remote Studio
October 1, 2025 - Present
Co-running a small independent creative studio offering brand strategy, content creation, and social media management for international clients; active project includes a brand refresh and social media setup for a Canada-based energy consultancy, coordinating with Indonesian teams.
Brand Manager at Luxasia
October 1, 2024 - December 31, 2025
Led comprehensive management of two distinct brands (hair care and skincare); oversaw demand planning, supply chain, sales, VM, and e-commerce to forecast accurately, optimize stock levels, and drive GMV growth.
Brand Manager at Rocketindo
March 1, 2020 - December 31, 2021
Onsite Content & KOL Strategy: Led market entry and brand setup for Olaplex (No. 1 hair care brand in Sephora Indonesia) and Ouai (No. 2 hair care brand); managed competitive RSP, cost-efficient COGS, and ensured smooth regulatory registration with the regulatory team.

Education

Double Degree in partnership with Staffordshire University at Asia Pacific University of Technology and Innovation (APU), Kuala Lumpur, Malaysia
July 1, 2012 - July 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Education