I'm a visionary Creative Director and Brand Specialist with 30+ years of hands-on design and marketing experience. I founded Neon Lizard Creative Marketing and Design, LLC in 1998 (LLC since 2020) and have completed 15,000+ projects for 500+ B2B and B2C clients, earning more than 200 testimonials and 47 design awards. From logo design and brand identity systems to organic marketing, UX/UI, and print-to-digital execution at scale, I evaluate brands holistically and implement sustainable growth strategies while mentoring teams. I am currently still part-time with Neon Lizard Creative but actively seeking part-time remote senior consulting, Fractional CMO support, Creative Director, Design, Training, or Brand Evaluation roles beginning May 2026, with an intended full transition by Spring 2027. Known for a friendly, service-oriented approach and proactive, continuous learning, I embrace new technology and AI as the future of design. I’ve led multi-channel campaigns for clients such as Capital One, PetSmart, Ulta, Kodak, Eastman Chemical, and multiple municipal governments, and I’ve helped clients move traditional print into cohesive digital formats to strengthen long-term brand presence. I value sustainable organic growth over pay-per-click strategies and am committed to mentoring teams and sharing knowledge through writing and training.

Rebecca R. Rausch

I'm a visionary Creative Director and Brand Specialist with 30+ years of hands-on design and marketing experience. I founded Neon Lizard Creative Marketing and Design, LLC in 1998 (LLC since 2020) and have completed 15,000+ projects for 500+ B2B and B2C clients, earning more than 200 testimonials and 47 design awards. From logo design and brand identity systems to organic marketing, UX/UI, and print-to-digital execution at scale, I evaluate brands holistically and implement sustainable growth strategies while mentoring teams. I am currently still part-time with Neon Lizard Creative but actively seeking part-time remote senior consulting, Fractional CMO support, Creative Director, Design, Training, or Brand Evaluation roles beginning May 2026, with an intended full transition by Spring 2027. Known for a friendly, service-oriented approach and proactive, continuous learning, I embrace new technology and AI as the future of design. I’ve led multi-channel campaigns for clients such as Capital One, PetSmart, Ulta, Kodak, Eastman Chemical, and multiple municipal governments, and I’ve helped clients move traditional print into cohesive digital formats to strengthen long-term brand presence. I value sustainable organic growth over pay-per-click strategies and am committed to mentoring teams and sharing knowledge through writing and training.

Available to hire

I’m a visionary Creative Director and Brand Specialist with 30+ years of hands-on design and marketing experience. I founded Neon Lizard Creative Marketing and Design, LLC in 1998 (LLC since 2020) and have completed 15,000+ projects for 500+ B2B and B2C clients, earning more than 200 testimonials and 47 design awards. From logo design and brand identity systems to organic marketing, UX/UI, and print-to-digital execution at scale, I evaluate brands holistically and implement sustainable growth strategies while mentoring teams. I am currently still part-time with Neon Lizard Creative but actively seeking part-time remote senior consulting, Fractional CMO support, Creative Director, Design, Training, or Brand Evaluation roles beginning May 2026, with an intended full transition by Spring 2027.

Known for a friendly, service-oriented approach and proactive, continuous learning, I embrace new technology and AI as the future of design. I’ve led multi-channel campaigns for clients such as Capital One, PetSmart, Ulta, Kodak, Eastman Chemical, and multiple municipal governments, and I’ve helped clients move traditional print into cohesive digital formats to strengthen long-term brand presence. I value sustainable organic growth over pay-per-click strategies and am committed to mentoring teams and sharing knowledge through writing and training.

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Language

English
Fluent

Work Experience

Owner and Creative Director at Neon Lizard Creative Marketing and Design, LLC
January 1, 1998 - Present
Founded and grew Neon Lizard Creative Marketing and Design, LLC into a top-25 Minnesota design/marketing agency. Completed 15,000+ projects for 500+ B2B and B2C clients, earning 200+ testimonials and 47 design awards. Delivered logo design, brand identity systems, and full-spectrum marketing assets across digital and print. Created and optimized multi-channel assets—digital ads, e-newsletters, social content, UX/UI experiences, brochures, catalogs, large-format trade-show graphics, billboards, environmental displays, and more. Led teams of up to 9 professionals, managed end-to-end delivery from research through production. Helped clients transition traditional print to cohesive digital formats to strengthen brand presence. I am the author of Catch the Eye. Grab the Heart. - How to brand with authenticity and heart and purpose.
Creative Director / Art Director / Production Artist at Various Agencies, Print Shops, Sign Shops, and Large Corporations
January 1, 1980 - December 31, 1999
Advanced through creative roles across agencies, print shops, sign shops, and large corporations from the 1980s through the 1990s. Gained broad design production expertise and cross-channel execution for print and early digital media. Contributed to branding projects and multi-channel campaigns and collaborated with clients to translate concepts into deliverables.

Education

BFA at East Tennessee State University, Johnson City, TN
January 11, 2030 - January 1, 1985
BFA at East Tennessee State University
January 11, 2030 - January 1, 1985

Qualifications

Author: Catch the Eye. Grab the Heart. - How to brand with authenticity and heart and purpose.
January 11, 2030 - May 29, 2026

Industry Experience

Professional Services, Government, Retail, Manufacturing, Other, Real Estate & Construction, Healthcare, Financial Services, Wholesale & Distribution, Non-Profit Organization, Computers & Electronics, Agriculture & Mining, Life Sciences, Software & Internet, Travel & Hospitality
    Logo designs

    Logo and brand development is my specialty. As said in previous examples, my ability to take a brand and make it cohesive throughout every touchpoint is a method and skill not all designers possess.

    I may have owned an agency but I am a designer before I am an “owner” and my purpose and goal is to serve and please my client. Period.

    Design without purpose and results is just pretty. I strive for results.