Nergis Kartal

Analyzing and optimizing operational data flows for SmartUP kiosk loyalty systems and DKV fuel purchase analytics, improving reporting accuracy and business decision-making.

Managed cash flow tracking and performed detailed cost and profitability analyses to support strategic financial decisions. Prepared monthly financial reports including budget variance and forecasting. Worked with product and data teams to improve inventory tracking systems, fix reporting issues, and enable real-time monitoring through dashboards. Helped develop ERP tools like a dealer profitability calculator by collaborating with product teams to align features with financial needs.

Led the end-to-end launch of Bybit Türkiye, localizing global marketing strategies to align with regional user behavior, regulatory context, and market dynamics. Designed and executed data-driven influencer marketing campaigns, significantly accelerating user acquisition and enhancing brand positioning across digital channels. Founded and scaled the Bybit TRAcademy initiative, delivering blockchain literacy programs across universities to build grassroots engagement and community trust. Partnered with product and design teams to optimize onboarding flows and reduce friction across user journeys, contributing to measurable improvements in conversion rates. Analyzed funnel performance and localized user behavior metrics to uncover growth bottlenecks, presenting actionable insights to cross-functional stakeholders for product iteration and refinement.