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Finance and marketing professional with a strong analytical foundation and hands-on experience in reporting, campaign execution, and user acquisition. I played a key role in launching Bybit Türkiye, collaborating cross-functionally with product and data teams on inventory optimization, ERP tool development, and funnel improvements. I built a strong product mindset through close involvement in product-led initiatives, while driving core business outcomes.…Finance and marketing professional with a strong analytical foundation and hands-on experience in reporting, campaign execution, and user acquisition. I played a key role in launching Bybit Türkiye, collaborating cross-functionally with product and data teams on inventory optimization, ERP tool development, and funnel improvements. I built a strong product mindset through close involvement in product-led initiatives, while driving core business outcomes.

Nergis Kartal

AI Strategy Consultant, Blockchain Developer, Content Creator, +6

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Finance and marketing professional with a strong analytical foundation and hands-on experience in reporting, campaign execution, and user acquisition. I played a key role in launching Bybit Türkiye, collaborating cross-functionally with product and data teams on inventory optimization, ERP tool development, and funnel improvements. I built a strong product mindset through close involvement in product-led initiatives, while driving core business outcomes.…Finance and marketing professional with a strong analytical foundation and hands-on experience in reporting, campaign execution, and user acquisition. I played a key role in launching Bybit Türkiye, collaborating cross-functionally with product and data teams on inventory optimization, ERP tool development, and funnel improvements. I built a strong product mindset through close involvement in product-led initiatives, while driving core business outcomes.

Available to hire

Finance and marketing professional with a strong analytical foundation and hands-on experience in reporting, campaign execution, and user acquisition.

I played a key role in launching Bybit Türkiye, collaborating cross-functionally with product and data teams on inventory optimization, ERP tool development, and funnel improvements. I built a strong product mindset through close involvement in product-led initiatives, while driving core business outcomes.

Skills

Freelance Gig

Experience Level

Freelance Gig

Expert

Language

English

Fluent

Turkish

Fluent

German

Intermediate

French

Intermediate

Work Experience

Business Analyst at UpBilişim Enerji

September 1, 2025 - November 6, 2025

Analyzing and optimizing operational data flows for SmartUP kiosk loyalty systems and DKV fuel purchase analytics, improving reporting accuracy and business decision-making.

Financial Analyst at Getmobil

July 1, 2025 - July 1, 2025

Managed cash flow tracking and performed detailed cost and profitability analyses to support strategic financial decisions. Prepared monthly financial reports including budget variance and forecasting. Worked with product and data teams to improve inventory tracking systems, fix reporting issues, and enable real-time monitoring through dashboards. Helped develop ERP tools like a dealer profitability calculator by collaborating with product teams to align features with financial needs.

Marketing Manager at Bybit Türkiye

March 1, 2025 - March 1, 2025

Led the end-to-end launch of Bybit Türkiye, localizing global marketing strategies to align with regional user behavior, regulatory context, and market dynamics. Designed and executed data-driven influencer marketing campaigns, significantly accelerating user acquisition and enhancing brand positioning across digital channels. Founded and scaled the Bybit TRAcademy initiative, delivering blockchain literacy programs across universities to build grassroots engagement and community trust. Partnered with product and design teams to optimize onboarding flows and reduce friction across user journeys, contributing to measurable improvements in conversion rates. Analyzed funnel performance and localized user behavior metrics to uncover growth bottlenecks, presenting actionable insights to cross-functional stakeholders for product iteration and refinement.

Social Media Marketer at Chainway Labs

August 1, 2024 - August 1, 2024

Managed social media strategies during testnet and pre-mainnet phases of Citra, increasing developer community engagement. Tracked competitor and market trends to guide content positioning and community outreach. Provided marketing support during product launch activities, helping synchronize go-to-market strategy with technical rollouts. Collaborated with product managers to align campaign timelines with product milestones, ensuring a cohesive communication strategy across teams.