Ivana Gelic, Novi Sad, Serbia I'm a product designer with a strong creative background. Design is a central part of my life - not just as a profession, but as a way of thinking and exploring the world. My work lives at the intersection of product design and creative practice. Alongside designing digital products, I work with illustration, poster design, painting, branding side projects, coffee culture, and photography. This cross-disciplinary approach sharpens my sense of composition, storytelling, and experimentation, all of which I bring into my product work. I deeply care about precision - pixel-perfect designs, consistent user flows, and well-maintained design systems - but I thrive on the edge between precision and creative chaos. Balancing these two worlds drives me, keeps my work exciting, and constantly motivates me to learn, experiment, and take on new projects. I'm comfortable in fast-paced teams and agency environments where adaptability and ownership matter, and I love turning complexity into clarity, blending structure with creativity to craft experiences that feel both thoughtful and alive. more about my biography find here: _Website not available. Sign in: https://www.twine.net/signup_

Ivana Gelic

Ivana Gelic, Novi Sad, Serbia I'm a product designer with a strong creative background. Design is a central part of my life - not just as a profession, but as a way of thinking and exploring the world. My work lives at the intersection of product design and creative practice. Alongside designing digital products, I work with illustration, poster design, painting, branding side projects, coffee culture, and photography. This cross-disciplinary approach sharpens my sense of composition, storytelling, and experimentation, all of which I bring into my product work. I deeply care about precision - pixel-perfect designs, consistent user flows, and well-maintained design systems - but I thrive on the edge between precision and creative chaos. Balancing these two worlds drives me, keeps my work exciting, and constantly motivates me to learn, experiment, and take on new projects. I'm comfortable in fast-paced teams and agency environments where adaptability and ownership matter, and I love turning complexity into clarity, blending structure with creativity to craft experiences that feel both thoughtful and alive. more about my biography find here: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Ivana Gelic, Novi Sad, Serbia

I’m a product designer with a strong creative background. Design is a central part of my life - not just as a profession, but as a way of thinking and exploring the world.

My work lives at the intersection of product design and creative practice. Alongside designing digital products, I work with illustration, poster design, painting, branding side projects, coffee culture, and photography. This cross-disciplinary approach sharpens my sense of composition, storytelling, and experimentation, all of which I bring into my product work.

I deeply care about precision - pixel-perfect designs, consistent user flows, and well-maintained design systems - but I thrive on the edge between precision and creative chaos. Balancing these two worlds drives me, keeps my work exciting, and constantly motivates me to learn, experiment, and take on new projects.

I’m comfortable in fast-paced teams and agency environments where adaptability and ownership matter, and I love turning complexity into clarity, blending structure with creativity to craft experiences that feel both thoughtful and alive.

more about my biography find here: Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
German
Intermediate

Work Experience

Product Designer at Nooxit GmbH
March 1, 2023 - Present
Led user research, wireframing, prototyping, and high-fidelity UI design to enhance usability. Built and maintained a scalable design system. Collaborated with stakeholders and developers to align design with business goals. Implemented features that boosted retention, engagement, and sales, contributing to growth and new client acquisitions (e.g., REWE and Edeka). Nooxit solutions are used by Autohaus König, Gambit, Rose Plastic, CHG, ZTF, with ongoing onboarding for Pfeifer & Langen, Mercedes, Würth, and others.
Product Designer at LISSA
September 1, 2022 - Present
Created Servicedesk from the ground up and redesigned LISSA Asset and Remarketing platforms, ensuring modern UX and cohesive consistency across LISSA products. Established structured design processes (SOPs, Notion docs, development guidelines). Maintained scalable design systems and optimized interactions for enterprise clients like A1 Telekom, Vodafone Germany, BMW, and Telefónica; integrated LISSA into DaaS infrastructure.
Product Designer at Ottometric
November 1, 2023 - Present
Conducted a UX audit and led a strategic redesign to streamline workflows. Established a scalable design system for consistency. Led end-to-end product design from research to handoff, collaborating with stakeholders to align design with business goals and conducting usability testing. AWS Wall of Fame at CES 2025 recognition.
Retouching Team Leader at SuperAwesome
September 1, 2019 - February 28, 2022
Led a retouching team, overseeing task organization, quality control, client communication, and cross-functional collaboration with marketing and development teams. Conducted workshops, created documentation, and performed team evaluations.
Product Designer / Illustrator at Aligni
September 1, 2019 - February 28, 2022
Improved the Aligni Design System and created new features, illustrations, and visual elements for the client. Designed the new website with custom icons, avatars, and animations, while maintaining the visual identity.
Product Designer / Graphic Designer at Opal Kelly
September 1, 2019 - February 28, 2022
Designed UI/UX for Opal Kelly and Syzygy FPGA websites, as well as promotional materials and email ads.
Graphic Design Educator at SuperAwesome
September 1, 2019 - February 28, 2022
Led workshops to develop employee skills in typography, animation, and accessibility. Designed illustrations, social media materials, and supported smaller design projects.

Education

Bachelor of Applied Arts and Graphic Communication at Academy of Fine Arts, Novi Sad, Serbia
January 1, 2013 - February 23, 2026

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - February 23, 2026
UX Design Foundations
January 11, 2030 - February 23, 2026
Design Accessibility
January 11, 2030 - February 23, 2026
HTML for Designers
January 11, 2030 - February 23, 2026

Industry Experience

Software & Internet, Manufacturing, Professional Services, Retail, Telecommunications, Transportation & Logistics