Ivana Gelic, Novi Sad, Serbia
I’m a product designer with a strong creative background. Design is a central part of my life - not just as a profession, but as a way of thinking and exploring the world.
My work lives at the intersection of product design and creative practice. Alongside designing digital products, I work with illustration, poster design, painting, branding side projects, coffee culture, and photography. This cross-disciplinary approach sharpens my sense of composition, storytelling, and experimentation, all of which I bring into my product work.
I deeply care about precision - pixel-perfect designs, consistent user flows, and well-maintained design systems - but I thrive on the edge between precision and creative chaos. Balancing these two worlds drives me, keeps my work exciting, and constantly motivates me to learn, experiment, and take on new projects.
I’m comfortable in fast-paced teams and agency environments where adaptability and ownership matter, and I love turning complexity into clarity, blending structure with creativity to craft experiences that feel both thoughtful and alive.
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