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I'm a content marketing and branding professional with a background in psychology, blending people-centric thinking with data-driven storytelling to drive audience growth and engagement across multiple channels. I specialize in content strategy, social media management, SEO, and AI-powered optimization to deliver high-impact results. I collaborate across creative, account, and project teams, translating insights into compelling narratives for FMCG, tech, and BPO industries. I lead end-to-end content calendars, craft pitch-ready stories, and elevate brand voice across all touchpoints to attract qualified leads and accelerate business growth.…I'm a content marketing and branding professional with a background in psychology, blending people-centric thinking with data-driven storytelling to drive audience growth and engagement across multiple channels. I specialize in content strategy, social media management, SEO, and AI-powered optimization to deliver high-impact results. I collaborate across creative, account, and project teams, translating insights into compelling narratives for FMCG, tech, and BPO industries. I lead end-to-end content calendars, craft pitch-ready stories, and elevate brand voice across all touchpoints to attract qualified leads and accelerate business growth.

NESREEN ADRADA

Copywriter, Social Media Manager, Marketing Strategist, +3

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I'm a content marketing and branding professional with a background in psychology, blending people-centric thinking with data-driven storytelling to drive audience growth and engagement across multiple channels. I specialize in content strategy, social media management, SEO, and AI-powered optimization to deliver high-impact results. I collaborate across creative, account, and project teams, translating insights into compelling narratives for FMCG, tech, and BPO industries. I lead end-to-end content calendars, craft pitch-ready stories, and elevate brand voice across all touchpoints to attract qualified leads and accelerate business growth.…I'm a content marketing and branding professional with a background in psychology, blending people-centric thinking with data-driven storytelling to drive audience growth and engagement across multiple channels. I specialize in content strategy, social media management, SEO, and AI-powered optimization to deliver high-impact results. I collaborate across creative, account, and project teams, translating insights into compelling narratives for FMCG, tech, and BPO industries. I lead end-to-end content calendars, craft pitch-ready stories, and elevate brand voice across all touchpoints to attract qualified leads and accelerate business growth.

Available to hire

I’m a content marketing and branding professional with a background in psychology, blending people-centric thinking with data-driven storytelling to drive audience growth and engagement across multiple channels. I specialize in content strategy, social media management, SEO, and AI-powered optimization to deliver high-impact results. I collaborate across creative, account, and project teams, translating insights into compelling narratives for FMCG, tech, and BPO industries. I lead end-to-end content calendars, craft pitch-ready stories, and elevate brand voice across all touchpoints to attract qualified leads and accelerate business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Tagalog

Advanced

Work Experience

Recruitment Advisor - Hire and Onboard at Shell Business Operations (EMEA region)

January 1, 2019 - Present

Supported recruitment and onboarding operations for Shell's EMEA region; collaborated with HR teams to streamline processes.

Contributor at WhenInManila.com

January 1, 2020 - Present

Wrote lifestyle features and events content; contributed to Manila-based site content.

Social Content Manager at Ogilvy & Mather Philippines

January 1, 2020 - Present

Managed social content and supported content strategy for campaigns.

Digital Copywriter at Globe Telecom Philippines

January 1, 2020 - Present

Created digital copy for campaigns and marketing materials.

Part-time Content Writer at Hurray Design

January 1, 2021 - Present

Wrote content for lifestyle and design-related features.

Senior Content Strategist at Blue Spark Solutions

January 1, 2022 - Present

Led content strategy and editorial planning for clients; improved content performance.

Recruitment Advisor at Shell Business Operations

January 1, 2019 - Present

Advised on recruitment and onboarding processes for the EMEA region, supporting talent acquisition initiatives and onboarding workflows.

Content Writer / Contributor at Manila.com

January 1, 2020 - Present

Wrote lifestyle features and event coverage, contributing to editorial pieces and content calendars.

Int’l Marketing Campaigns Coordinator at Future Works

January 1, 2025 - Present

Coordinated international marketing campaigns across six markets (US, UK, CA, MX, DE, IE), ensuring brand consistency while localizing content.

Content Marketing Manager at Future Works

January 1, 2024 - December 31, 2025

Led content strategy, calendar development, blog growth, amplification, and AI-assisted personalization; optimized web content and stakeholder management; delivered KPI growth across engagement and SEO metrics.

Sr. Content Marketing Specialist at Booth & Partners (Outsourcing)

January 1, 2022 - December 31, 2025

Led content strategy and execution aligned with SEO and digital marketing goals to attract qualified leads; built a robust content calendar; delivered KPI growth; collaborated with creative, account, and project teams; supported brand across FMCG, tech, and BPO industries.