Hi, I’m Inessa Harutyunyan - a results-driven digital strategist and project manager with over 4 years of experience aligning marketing execution with business goals. I specialize in developing and implementing data-driven digital strategies that drive measurable outcomes - from increasing engagement and ROI to owning key performance metrics across channels. Whether it's launching a paid campaign or optimizing an entire funnel, I’m focused on results and clear performance. In every role, I’ve successfully overseen campaign implementation, reported on KPIs, and collaborated with stakeholders to continuously improve outcomes. I’ve also led small cross-functional teams and partnered with clients to bring strategies to life - both in local markets and remote international projects. I thrive at the intersection of creativity, data, and execution - and I’m excited to contribute to digital-first projects that aim to scale smart and perform better.

Inessa Harutyunyan

Hi, I’m Inessa Harutyunyan - a results-driven digital strategist and project manager with over 4 years of experience aligning marketing execution with business goals. I specialize in developing and implementing data-driven digital strategies that drive measurable outcomes - from increasing engagement and ROI to owning key performance metrics across channels. Whether it's launching a paid campaign or optimizing an entire funnel, I’m focused on results and clear performance. In every role, I’ve successfully overseen campaign implementation, reported on KPIs, and collaborated with stakeholders to continuously improve outcomes. I’ve also led small cross-functional teams and partnered with clients to bring strategies to life - both in local markets and remote international projects. I thrive at the intersection of creativity, data, and execution - and I’m excited to contribute to digital-first projects that aim to scale smart and perform better.

Available to hire

Hi, I’m Inessa Harutyunyan - a results-driven digital strategist and project manager with over 4 years of experience aligning marketing execution with business goals.

I specialize in developing and implementing data-driven digital strategies that drive measurable outcomes - from increasing engagement and ROI to owning key performance metrics across channels. Whether it’s launching a paid campaign or optimizing an entire funnel, I’m focused on results and clear performance.

In every role, I’ve successfully overseen campaign implementation, reported on KPIs, and collaborated with stakeholders to continuously improve outcomes. I’ve also led small cross-functional teams and partnered with clients to bring strategies to life - both in local markets and remote international projects.

I thrive at the intersection of creativity, data, and execution - and I’m excited to contribute to digital-first projects that aim to scale smart and perform better.

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Language

Armenian
Fluent
Russian
Fluent
English
Fluent

Work Experience

Programmatic Campaign Manager at BYYD Programmatic Ads
August 1, 2024 - Present
Led execution with internal team and maintained regular collaboration with clients. Exceeded campaign KPIs by 15% and increased website sessions by 30% in 3 months through advanced audience targeting, personalization, and optimized programmatic campaigns. Managed 30+ campaigns monthly, delivering actionable weekly reports to stakeholders.
Marketing Team Lead at Sourcemap.pro
August 1, 2024 - July 22, 2025
Developed a social media strategy in collaboration with the CMO and led a team of professionals to implement it, resulting in significant growth in brand engagement and online presence. Designed and implemented paid social media campaigns that increased website traffic by 163% and average engagement time by 51%. Utilized Google Analytics and other tracking tools to monitor website traffic and user engagement.
Marketing Manager at Craft Story Beer Bar
September 1, 2024 - July 22, 2025
Achieved 500% ROMI on grand opening via full-funnel marketing strategy. Increased advance event bookings 4x through paid social media campaigns. Boosted social engagement by 20% and reel views by 140% through implementing new content strategy.
Project Manager | Paid Ads Specialist at DMS - Digital Marketing Services
February 1, 2024 - July 22, 2025
Led a team of 4 (copywriter, designers, Google Ads specialist) to deliver 25% daily sales uplift through complex marketing initiatives. Cut lead cost by 69% via audience segmentation and ad optimization. Improved CTR by 79% through revamped visuals and messaging. Managed client communication, briefing, and reporting.
Social Media Manager at DMS - Digital Marketing Services
August 1, 2022 - July 22, 2025
Achieved 95% increase in CTR for B2B clients. Reduced CPI by 80% and boosted app downloads 5x. Ran chatbot and influencer campaigns with 300% engagement growth. Collaborated with clients on campaign direction and coordinated content team.

Education

Bachelor of Science at RAU - Institute of Economics and Business
January 1, 2015 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Software & Internet, Media & Entertainment, Professional Services, Retail