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I'm a digital marketing professional with 5+ years of experience independently managing brand marketing across social media strategy, campaign execution, content creation, and brand partnerships. I excel at owning a brand's full marketing function, from building strategy to producing and publishing content across multiple channels, and I thrive in fast-paced environments delivering measurable results. My work spans hospitality, education, and non-profit sectors, with a proven track record of elevating digital visibility and audience engagement.…I'm a digital marketing professional with 5+ years of experience independently managing brand marketing across social media strategy, campaign execution, content creation, and brand partnerships. I excel at owning a brand's full marketing function, from building strategy to producing and publishing content across multiple channels, and I thrive in fast-paced environments delivering measurable results. My work spans hospitality, education, and non-profit sectors, with a proven track record of elevating digital visibility and audience engagement.

NETHMINI RANATHUNGA

Content Creator, Social Media Manager, Brand Designer, +2

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I'm a digital marketing professional with 5+ years of experience independently managing brand marketing across social media strategy, campaign execution, content creation, and brand partnerships. I excel at owning a brand's full marketing function, from building strategy to producing and publishing content across multiple channels, and I thrive in fast-paced environments delivering measurable results. My work spans hospitality, education, and non-profit sectors, with a proven track record of elevating digital visibility and audience engagement.…I'm a digital marketing professional with 5+ years of experience independently managing brand marketing across social media strategy, campaign execution, content creation, and brand partnerships. I excel at owning a brand's full marketing function, from building strategy to producing and publishing content across multiple channels, and I thrive in fast-paced environments delivering measurable results. My work spans hospitality, education, and non-profit sectors, with a proven track record of elevating digital visibility and audience engagement.

Available to hire

I’m a digital marketing professional with 5+ years of experience independently managing brand marketing across social media strategy, campaign execution, content creation, and brand partnerships. I excel at owning a brand’s full marketing function, from building strategy to producing and publishing content across multiple channels, and I thrive in fast-paced environments delivering measurable results. My work spans hospitality, education, and non-profit sectors, with a proven track record of elevating digital visibility and audience engagement.

Skills

Branding

Copywriting

Email Marketing

Experience Level

Branding

Expert

Copywriting

Expert

Email Marketing

Expert

Language

English

Fluent

Sinhala, Sinhalese

Advanced

Work Experience

Freelance Marketing Manager at Coach & Horses Pub & Restaurant, London, UK

January 1, 2025 - March 1, 2026

Solely managed end-to-end social media strategy, content shooting, editing, and posting across Instagram and Facebook — functioning as a one-person marketing team. Ensured all creative output aligned with brand standards through close client liaison and consistent brand voice management. Proactively researched and executed targeted email outreach campaigns to local businesses, schools, and community organisations to drive bookings for key events including Christmas and New Year. Planned and delivered multiple campaigns and events simultaneously in a fast-paced environment.

Manager – Brand Partnerships at Dice Lanka Private Limited

February 1, 2024 - February 1, 2025

Managed a portfolio of brand partnerships across diverse industries including FMCG, beauty, hospitality, food, and lifestyle — with clients including Unilever and Revlon. Sourced and matched influencers to client briefs based on brand fit, audience demographics, and budget — managing relationships and overseeing content delivery end to end. Developed and executed tailored marketing strategies for each brand, adapting tone, content, and channel approach to suit different audiences and sectors. Led daily marketing scrums to prioritise planning and execution across multiple concurrent campaigns.

Social Media Officer – South Asian Region at International Planned Parenthood Federation

July 1, 2023 - January 1, 2024

Developed and managed social media content across all platforms for a globally recognised sexual and reproductive health and rights organisation. Collaborated with regional Member Associations across South Asia to source and produce content aligned with IPPF's brand and messaging. Created social media toolkits that streamlined content production for regional teams, ensuring consistency and message coherence at scale.

Assistant Marketing Manager at The Serendipity Collection / Sail Lanka Pvt Ltd

March 1, 2023 - July 1, 2023

Executed digital marketing and social media strategies for a portfolio of luxury villas and yacht experience brands, increasing digital visibility and driving high-end client acquisition. Managed and maintained social media pages end to end — creating, scheduling, and posting content while actively engaging with audiences across all platforms. Coordinated bespoke VIP experiences for high-profile international clientele, including hosting a Netflix public figure and their family through Sail Lanka's yacht services. Led the creative team, overseeing content quality and brand consistency across all channels.

Digital Marketing Executive & PA to Executive Director at JAT Holdings PLC

March 1, 2021 - February 1, 2023

Designed and executed digital marketing strategies, paid email campaigns, and website updates across multiple business ventures including Herman Miller, Worldwide Resins, Ceylon Hemp Effect, and EO Sri Lanka — managing several distinct brand identities simultaneously. Provided comprehensive C-suite executive support to the Director — managing calendars, coordinating international and domestic travel, preparing reports and presentations, and handling confidential correspondence and emails. Produced and distributed meeting minutes for all senior management meetings, ensuring accurate records and timely communication across the leadership team. Organized corporate events and conferences, handling end-to-end logistics, communications, and on-the-day coordination.