I am a passionate storyteller with more than 10 years’ experience developing and delivering award-winning, innovative digital campaigns that drive brand awareness, customer acquisition, and activation across multiple channels. I specialize in: • Holistic development, delivery, and optimisation of integrated and automated behaviorally targeted campaigns • Implementing, evaluating, and innovating social media marketing tactics, making strategic decisions based on results • Ensuring cross-disciplinary alignment and trust through proactive collaboration and effective team leadership Some of my skilled areas include: Paid and Organic Social Media Strategy Influencer and Community Engagement Marketing Automation Content Marketing Team Leadership Contractor Management Data Strategy and Management Campaign Planning and Delivery Search Engine Optimisation Google Advertising Change and Project Management

Kelly Neubeiser

I am a passionate storyteller with more than 10 years’ experience developing and delivering award-winning, innovative digital campaigns that drive brand awareness, customer acquisition, and activation across multiple channels. I specialize in: • Holistic development, delivery, and optimisation of integrated and automated behaviorally targeted campaigns • Implementing, evaluating, and innovating social media marketing tactics, making strategic decisions based on results • Ensuring cross-disciplinary alignment and trust through proactive collaboration and effective team leadership Some of my skilled areas include: Paid and Organic Social Media Strategy Influencer and Community Engagement Marketing Automation Content Marketing Team Leadership Contractor Management Data Strategy and Management Campaign Planning and Delivery Search Engine Optimisation Google Advertising Change and Project Management

Available to hire

I am a passionate storyteller with more than 10 years’ experience developing and delivering award-winning, innovative digital campaigns that drive brand awareness, customer acquisition, and activation across multiple channels. I specialize in:

• Holistic development, delivery, and optimisation of integrated and automated behaviorally targeted campaigns

• Implementing, evaluating, and innovating social media marketing tactics, making strategic decisions based on results

• Ensuring cross-disciplinary alignment and trust through proactive collaboration and effective team leadership

Some of my skilled areas include:
Paid and Organic Social Media Strategy
Influencer and Community Engagement
Marketing Automation
Content Marketing
Team Leadership
Contractor Management
Data Strategy and Management
Campaign Planning and Delivery
Search Engine Optimisation
Google Advertising
Change and Project Management

See more

Language

English
Fluent

Work Experience

Head of Global Campaigns (maternity cover) at Oxford Brookes University
March 1, 2025 - October 2, 2025
Oversaw the planning and implementation of a global marketing plan to maximise awareness of the University; built effective relationships across departments; managed a team of global marketing professionals and vendors to achieve objectives.
Digital Marketing and Social Media Manager at The Brain Tumour Charity
May 1, 2024 - October 2, 2025
Owned the Charity’s digital media plan, including paid advertising and PPC within multi-channel campaigns; led growth of all brand social channels (audience +20%, impressions +70%, engagements +70%).
Senior Team Lead, Global Programs at John Wiley & Sons
May 1, 2020 - October 2, 2025
Built a global team to deliver automated, behaviorally targeted marketing initiatives that outperformed benchmarks (e.g., >50% unique open rate, 18% unique CTR).
Marketing Manager at John Wiley & Sons
November 1, 2018 - October 2, 2025
Established a customer-centric, performance-driven culture within Research Marketing; led development of B2C and B2B scorecards and marketing funnels to guide data-informed decisions.
Associate Marketing Manager at John Wiley & Sons
August 1, 2018 - October 2, 2025
Co-managed the Voice of the Customer survey programme, translating insights into actionable recommendations for product development and marketing strategy.
Assistant Marketing Manager at John Wiley & Sons
February 1, 2018 - October 2, 2025
Spearheaded a multi-channel content marketing brand campaign shortlisted for ‘Best Content Marketing’ by Festival of Marketing.
Marketing Coordinator at John Wiley & Sons
May 1, 2017 - October 2, 2025
Oversaw deployment of an ongoing multi-touch loyalty email marketing campaign; recipient of Forrester Bronze Award for ‘Best Data Driven Program’.
Freelance Contributing Editor and Writer at Pace Communications (Four Seasons Hotels and Resorts account)
February 1, 2016 - October 2, 2025
Contributed editorial content and writing for luxury hospitality accounts; supported digital editorial delivery and content strategy.
Assistant Digital Editor at Pace Communications (Four Seasons Hotels and Resorts account)
July 1, 2014 - October 2, 2025
Supported digital editorial initiatives and content management for a major hospitality brand.
Trade Marketing Intern at Oxford University Press
August 1, 2015 - October 2, 2025
Assisted with trade marketing activities and campaign execution for publishing programs.
Editorial Intern at Simon & Schuster
February 1, 2015 - October 2, 2025
Supported editorial projects and content development for publishing teams.

Education

Master of Arts in Publishing at Oxford Brookes University
September 1, 2014 - September 1, 2015
Bachelor of Arts in English at Wake Forest University
April 1, 2009 - May 1, 2013
Diploma in Professional Marketing at Chartered Institute of Marketing
September 1, 2018 - April 1, 2019

Qualifications

Google Adwords Certification
July 1, 2023 - October 2, 2025
Prosci Change Management Practitioner
October 1, 2020 - October 2, 2025
Diploma in Professional Marketing
September 1, 2018 - April 1, 2019

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Professional Services, Software & Internet