You can find the full project on my portfolio website: https://www.twine.net/signin
Ethereal Clothing is a fictional brand that I came up with for this brand identity project. I wanted the brand to evoke a clean and ethereal tone. I chose the font in "ethereal" for the logo because the mix of curved lines and serifs has a uniqueness to it, unlike most fonts that have a uniform serif/sans-serif throughout the entire typeface. I edited the original font so it has more curvature on some letters, because when I think of ethereal, I think of free flowing and feminine. I chose the font in "clothing" because the simplicity has a nice contrast with the first font, and is easily readable.…You can find the full project on my portfolio website: https://www.twine.net/signin
Ethereal Clothing is a fictional brand that I came up with for this brand identity project. I wanted the brand to evoke a clean and ethereal tone. I chose the font in "ethereal" for the logo because the mix of curved lines and serifs has a uniqueness to it, unlike most fonts that have a uniform serif/sans-serif throughout the entire typeface. I edited the original font so it has more curvature on some letters, because when I think of ethereal, I think of free flowing and feminine. I chose the font in "clothing" because the simplicity has a nice contrast with the first font, and is easily readable.WW…