Hello! I’m Tamara Ristic, a Senior Product Designer with over 14 years of experience shaping SaaS products, building design systems, and conducting UX research. I enjoy solving complex problems through user-centered strategies, leading cross-functional teams, and translating business goals into intuitive, accessible experiences. I've led design studios and large-scale platform revamps, mentored designers, and collaborated with product, branding, and marketing teams to deliver outcomes that delight users and drive growth.

Tamara Ristic

Hello! I’m Tamara Ristic, a Senior Product Designer with over 14 years of experience shaping SaaS products, building design systems, and conducting UX research. I enjoy solving complex problems through user-centered strategies, leading cross-functional teams, and translating business goals into intuitive, accessible experiences. I've led design studios and large-scale platform revamps, mentored designers, and collaborated with product, branding, and marketing teams to deliver outcomes that delight users and drive growth.

Available to hire

Hello! I’m Tamara Ristic, a Senior Product Designer with over 14 years of experience shaping SaaS products, building design systems, and conducting UX research. I enjoy solving complex problems through user-centered strategies, leading cross-functional teams, and translating business goals into intuitive, accessible experiences.

I’ve led design studios and large-scale platform revamps, mentored designers, and collaborated with product, branding, and marketing teams to deliver outcomes that delight users and drive growth.

See more

Language

Serbian
Fluent
English
Advanced

Work Experience

Director Experience Design at Wongdoody & Infosys
July 1, 2025 - Present
Managing a team of up to 8 employees, assigning tasks and ensuring productivity. Deciding upon employing new people. Analyzing and interpreting new trends in UX/UI design. Developing concepts for ecommerce platforms, websites and applications. Communication with clients. Team leadership and project management.
Senior Experience Designer at Wongdoody & Infosys
June 1, 2025 - September 29, 2025
BASF Refinity automotive SaaS revamp + eCommerce. Multi-branded Design System with AAA accessibility standards. User research, As-Is & To-Be User Journey, Personas, Wireframing. Multi-branded Design System (from scratch). New designs and prototypes for testing. Team organization, processes, roadmaps, future vision. Cooperation with Branding and Marketing teams.
Senior Product Designer at Northwest Cloud Solutions
March 1, 2023 - September 29, 2025
Kubaru — Salesforce automation tool redesign. New UI + Design System (based on Material). New features design.
CEO, Design team lead at Kontrast design studio
March 1, 2022 - September 29, 2025
Leading a design team—planning the work, presenting customer needs to the team, guiding decisions. Interviewing and hiring designers. Working with junior and mid-level designers to improve their skills. Leading the App design course.
Senior Product Designer at InsideTrack
August 1, 2018 - September 29, 2025
Design of web & mobile app for student coaching. Work with PM and developers for smooth integration. Testing products. User interviews and feedback evaluation. Designing very future vision—translating ideas into prototypes.
Product Designer at Logrado
March 1, 2015 - September 29, 2025
Design of the web & mobile app for student coaching from the scratch as part of a startup company. Presentations design and other marketing materials.
Freelance Designer at Upwork
January 1, 2013 - September 29, 2025
Graphic & print design. Icon design. UX/UI design.
Director Experience Design at Wongdoody & Infosys
July 1, 2025 - Present
Director Experience Design responsible for managing a team of up to 8 employees, assigning tasks, ensuring productivity, and guiding hiring decisions. Analyzes and interprets new trends in UX/UI design and develops concepts for ecommerce platforms, websites, and applications. Maintains client communication and leads projects with a focus on team leadership and delivery.
Senior Experience Designer at Wongdoody & Infosys
June 1, 2025 - September 29, 2025
Senior Experience Designer for BASF Refinity automotive SaaS revamp with a multi-branded Design System (AAA accessibility). Conducted user research, As-Is & To-Be User Journeys, personas, wireframing, and designed a multi-branded design system from scratch, including new designs and prototypes for testing. Organized teams, roadmaps, processes, and collaborated with Branding and Marketing.
Senior Product Designer at Northwest Cloud Solutions
March 1, 2023 - September 29, 2025
Salesforce automation tool redesign, including new UI and a Design System (based on Material) and new features design.
CEO, Design team lead at Kontrast design studio
March 1, 2022 - September 29, 2025
Led a design team, planned work, translated customer needs into team tasks, guided decision making, conducted interviews and hiring, and mentored junior/mid-level designers. Led the App design course and fostered design excellence.
Senior Product Designer at InsideTrack
August 1, 2018 - September 29, 2025
Design of web & mobile app for student coaching. Collaborated with PMs and developers for smooth integration, conducted usability testing, user interviews, and translated ideas into prototypes for the product roadmap.
Product Designer at Logrado
March 1, 2015 - September 29, 2025
Design of the web & mobile app for student coaching from scratch as part of a startup. Created presentations and marketing materials.
Freelance Designer at Upwork
January 1, 2013 - September 29, 2025
Graphic & Print design, Icon design, UX/UI design experiences.
Director Experience Design at Wongdoody & Infosys
July 1, 2025 - Present
Director Experience Design leading a team of up to 8, assigning tasks, guiding hiring decisions, analyzing trends in UX/UI design, developing concepts for ecommerce platforms, websites and applications, and maintaining client communications while providing team leadership and project oversight.
Senior Experience Designer at Wongdoody & Infosys
June 30, 2025 - September 29, 2025
Senior Experience Designer focused on BASF Refinitity automotive SaaS revamp and a multi-branded design system with AAA accessibility standards. Conducted user research including As-Is & To-Be journeys, created personas and wireframes, built a multi-branded design system from scratch, designed and prototyped new interfaces for testing, and led team processes and roadmaps in collaboration with Branding and Marketing.
Senior Product Designer at Northwest Cloud Solutions
March 1, 2023 - September 29, 2025
Senior Product Designer for Kubaru, redesign of a Salesforce automation tool. Created a new UI and a design system based on Material, and designed new features.
CEO, Design team lead at Kontrast design studio
March 1, 2022 - September 29, 2025
CEO and design team lead; planned work, interpreted customer needs for the team, guided decisions, interviewed and hired designers, mentored junior/mid-level designers, and led the App design course.
Senior Product Designer at InsideTrack
August 1, 2018 - September 29, 2025
Senior Product Designer for web & mobile student coaching; collaborated with PMs and developers for smooth integration; conducted product testing; performed user interviews and feedback evaluation; translated ideas into prototypes with a long-term vision.
Product Designer at Logrado
March 1, 2015 - September 29, 2025
Product Designer for web & mobile student coaching from scratch; created presentations and other marketing materials.
Freelance Designer at Upwork
December 31, 2013 - September 29, 2025
Graphic & print design, icon design; UX/UI design for various freelance projects.
Director Experience Design at Wongdoody & Infosys
July 1, 2025 - Present
Managing a team of up to 8 employees; assigning tasks and ensuring productivity; deciding upon employing new people; analyzing and interpreting new trends in UX/UI design; developing concepts for ecommerce platforms, websites and applications; client communication; team leadership; project leading.
Senior Experience Designer at Wongdoody & Infosys
June 1, 2025 - September 29, 2025
BASF Refinity automotive SaaS revamp; eCommerce; multi-branded Design System with AAA accessibility standards; user research, As-Is & To-Be User Journey, Personas, Wireframing; multi-branded Design System (from scratch); new designs and prototypes for testing; team organization, processes, roadmaps, future vision; cooperation with Branding and Marketing teams.
Senior Product Designer at Northwest Cloud Solutions – Kubaru
March 1, 2023 - September 29, 2025
Salesforce automation tool redesign; new UI + Design System (based on Material); new features design.
CEO, Design team lead at Kontrast design studio
March 1, 2022 - September 29, 2025
Leading a design team; planning the work; presenting customer needs to the team; guiding decisions; interviewing and hiring designers; working with junior and mid-level designers to improve their skills; leading the App design course.
Senior Product Designer at Insidetrack
August 1, 2018 - September 29, 2025
Design of web & mobile app for student coaching; collaboration with PM and developers for smooth integration; testing products; user interviews and feedback evaluation; translating ideas into prototypes.
Product Designer at Logrado
March 1, 2015 - September 29, 2025
Design of the web & mobile app for student coaching from scratch as part of a startup; presentations design and other marketing materials.
Freelance Designer at Upwork
January 1, 2013 - September 29, 2025
Graphic & print design; icon design; UX / UI design.

Education

Master’s degree in Graphic Design at Faculty of Applied Arts, Belgrade, Serbia
January 11, 2030 - September 29, 2025
Bachelor’s degree in Graphic Design at Faculty of Applied Arts, Belgrade, Serbia
January 11, 2030 - September 29, 2025
Graphic Designer at School for Design, Belgrade, Serbia
January 11, 2030 - September 29, 2025
Master's degree in Graphic Design at Faculty of Applied Arts (Belgrade, Serbia)
January 11, 2030 - January 1, 2008
Bachelor's degree in Graphic Design at Faculty of Applied Arts (Belgrade, Serbia)
January 11, 2030 - September 29, 2025
Master’s degree in Graphic Design at Faculty of Applied Arts, Belgrade, Serbia
January 11, 2030 - September 29, 2025
Bachelor’s degree in Graphic Design at Faculty of Applied Arts, Belgrade, Serbia
January 11, 2030 - September 29, 2025
Master's degree in Graphic Design at Faculty of Applied Arts (Belgrade, Serbia)
January 11, 2030 - September 29, 2025
Bachelor's degree in Graphic Design at Faculty of Applied Arts (Belgrade, Serbia)
January 11, 2030 - September 29, 2025
School for design at School for design (Belgrade, Serbia)
January 11, 2030 - September 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education
    paper Design System

    Multibranded design system in Figma, compatible with PrimeNG components. Light and dark theme.

    uniE621 Kubaru
    Salesforce native app
    paper uCoach app for student coaching
    Web software done from scratch as part of a startup.
    paper Automotive SaaS revamp
    I led the end-to-end design transformation of Refinity, working closely with BASF stakeholders, product managers, and developers. I conducted in-depth user research across multiple countries to capture insights from car painters, bodyshop managers, and distributors. Based on these findings, I designed an intermediate solution to quickly resolve critical usability issues while laying the foundation for the final product vision. I also created a comprehensive design system, ensuring visual consistency and scalable patterns for future features. dashboarddesign datavisualisation