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Hi, I’m Hang Nguyen. I’m a senior digital commerce and performance marketing professional based in Vietnam, with 8+ years of experience driving online growth for leading brands and platforms including Unilever Vietnam and Lazada. I specialise in affiliate marketing, social commerce, paid search, content strategy, and omnichannel activation across agency and in-house teams to boost ROI and scale online revenue. I enjoy collaborating with cross-functional teams, turning data into action, and designing scalable marketing programs that deliver measurable business impact.…Hi, I’m Hang Nguyen. I’m a senior digital commerce and performance marketing professional based in Vietnam, with 8+ years of experience driving online growth for leading brands and platforms including Unilever Vietnam and Lazada. I specialise in affiliate marketing, social commerce, paid search, content strategy, and omnichannel activation across agency and in-house teams to boost ROI and scale online revenue. I enjoy collaborating with cross-functional teams, turning data into action, and designing scalable marketing programs that deliver measurable business impact.

Hang Nguyen

Social Media Manager, Performance Marketer, Growth Marketer, +2

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Hi, I’m Hang Nguyen. I’m a senior digital commerce and performance marketing professional based in Vietnam, with 8+ years of experience driving online growth for leading brands and platforms including Unilever Vietnam and Lazada. I specialise in affiliate marketing, social commerce, paid search, content strategy, and omnichannel activation across agency and in-house teams to boost ROI and scale online revenue. I enjoy collaborating with cross-functional teams, turning data into action, and designing scalable marketing programs that deliver measurable business impact.…Hi, I’m Hang Nguyen. I’m a senior digital commerce and performance marketing professional based in Vietnam, with 8+ years of experience driving online growth for leading brands and platforms including Unilever Vietnam and Lazada. I specialise in affiliate marketing, social commerce, paid search, content strategy, and omnichannel activation across agency and in-house teams to boost ROI and scale online revenue. I enjoy collaborating with cross-functional teams, turning data into action, and designing scalable marketing programs that deliver measurable business impact.

Available to hire

Hi, I’m Hang Nguyen. I’m a senior digital commerce and performance marketing professional based in Vietnam, with 8+ years of experience driving online growth for leading brands and platforms including Unilever Vietnam and Lazada. I specialise in affiliate marketing, social commerce, paid search, content strategy, and omnichannel activation across agency and in-house teams to boost ROI and scale online revenue.

I enjoy collaborating with cross-functional teams, turning data into action, and designing scalable marketing programs that deliver measurable business impact.

Work Experience

Digital Commerce Marketing Manager at Unilever Vietnam

January 1, 2025 - August 1, 2025

Senior digital commerce and performance marketing lead responsible for affiliate management, E2E growth, paid search, and social commerce across Vietnam. Built and owned TikTok Shop strategy with full P&L; delivered ROI improvements through data‑driven optimization; managed agency lifecycle across multiple content‑creator networks; led performance media and social commerce initiatives to drive online revenue.

Search & Onsite E-commerce Manager at Unilever Vietnam (Personal Care)

December 1, 2020 - December 1, 2022

Delivered 25%+ of online GMV contributions for FY2021 through onsite activation and paid search; led content quality rollout and omnichannel activation calendar across platforms (Shopee, Lazada), and onboarding of new channels including TikTok Shop; managed full onsite activation plan and cross‑functional coordination with agency partners.

Copy & Content Writer / Creative Strategist at Mullen Lowe Advertising Vietnam

September 1, 2017 - December 31, 2018

Developed social and digital content strategies for FMCG brands including Unilever and Google; authored copy and led P&L budgeting for campaigns; contributed to campaign planning, media partnerships, content quality & SEO governance; collaborated with TikTok Shop onboarding and performance marketing teams.

Lead Editor / Content Manager at Hello Bacsi (Vietnam)

January 1, 2016 - December 31, 2017

Led editorial initiatives and content production for a health-focused platform; managed content calendars and cross‑functional content teams, aligning with SEO and digital marketing goals.

Regional Driver Operations at Uber SEA

January 1, 2017 - December 31, 2018

Supported regional driver operations across Southeast Asia, contributing to cross‑functional program deployment and performance improvements.