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Hi, I’m Niyati Rai, a fashion-focused digital storyteller with a passion for PR, social media, and content creation. I’ve built my career helping brands shine at events and online, from Lakmé Fashion Week to London Fashion Week, through strategic campaigns, influencer partnerships, and engaging video content. I love translating trends into authentic storytelling that resonates with audiences and drives measurable results. I enjoy collaborating across creative and commercial teams, delivering fast-turnaround content for live events, and mentoring others in product knowledge, KPIs, and sales techniques. When I’m not crafting campaigns, you’ll find me exploring new visual aesthetics or telling fashion stories in authentic ways.…Hi, I’m Niyati Rai, a fashion-focused digital storyteller with a passion for PR, social media, and content creation. I’ve built my career helping brands shine at events and online, from Lakmé Fashion Week to London Fashion Week, through strategic campaigns, influencer partnerships, and engaging video content. I love translating trends into authentic storytelling that resonates with audiences and drives measurable results. I enjoy collaborating across creative and commercial teams, delivering fast-turnaround content for live events, and mentoring others in product knowledge, KPIs, and sales techniques. When I’m not crafting campaigns, you’ll find me exploring new visual aesthetics or telling fashion stories in authentic ways.

Niyati Rai

Content Creator, Social Media Manager, PR Freelancer, +2

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Hi, I’m Niyati Rai, a fashion-focused digital storyteller with a passion for PR, social media, and content creation. I’ve built my career helping brands shine at events and online, from Lakmé Fashion Week to London Fashion Week, through strategic campaigns, influencer partnerships, and engaging video content. I love translating trends into authentic storytelling that resonates with audiences and drives measurable results. I enjoy collaborating across creative and commercial teams, delivering fast-turnaround content for live events, and mentoring others in product knowledge, KPIs, and sales techniques. When I’m not crafting campaigns, you’ll find me exploring new visual aesthetics or telling fashion stories in authentic ways.…Hi, I’m Niyati Rai, a fashion-focused digital storyteller with a passion for PR, social media, and content creation. I’ve built my career helping brands shine at events and online, from Lakmé Fashion Week to London Fashion Week, through strategic campaigns, influencer partnerships, and engaging video content. I love translating trends into authentic storytelling that resonates with audiences and drives measurable results. I enjoy collaborating across creative and commercial teams, delivering fast-turnaround content for live events, and mentoring others in product knowledge, KPIs, and sales techniques. When I’m not crafting campaigns, you’ll find me exploring new visual aesthetics or telling fashion stories in authentic ways.

Available to hire

Hi, I’m Niyati Rai, a fashion-focused digital storyteller with a passion for PR, social media, and content creation. I’ve built my career helping brands shine at events and online, from Lakmé Fashion Week to London Fashion Week, through strategic campaigns, influencer partnerships, and engaging video content. I love translating trends into authentic storytelling that resonates with audiences and drives measurable results.

I enjoy collaborating across creative and commercial teams, delivering fast-turnaround content for live events, and mentoring others in product knowledge, KPIs, and sales techniques. When I’m not crafting campaigns, you’ll find me exploring new visual aesthetics or telling fashion stories in authentic ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Nepali

Intermediate

Work Experience

Freelance Social Media Manager / UGC Creator at Multi Brands

September 1, 2025 - Present

Freelance role shaping social media strategy and producing user-generated and short-form video content for brands, including HEYDUDE, Beauty of Joseon, and YesStyle. Planned content calendars, shot and edited videos for TikTok and Instagram Reels, and contributed to live event coverage during London Fashion Week.

Freelance Content Creator at Glassworks London

November 1, 2023 - February 1, 2024

Developed 5+ creative concepts to boost audience engagement; strategically scheduled content based on trend analysis; managed production timelines; directed art and creative strategies, infusing Gen Z aesthetics to elevate brand visuals.

Senior Client Advisor at DIESEL (Selfridges)

August 1, 2023 - February 1, 2024

Delivered high-level client service on the women’s floor, achieved sales targets, upsold, and maintained product knowledge. Supported in-store operations during staffing shortages, mentored new hires, and enhanced visual merchandising based on sales reports.

Brand & Partnership Intern (FTC) at The Haze Agency

July 1, 2023 - December 31, 2023

Supported 5+ ongoing partnerships monthly by creating pitch decks and client outreach emails; led influencer outreach and campaign strategy for Get Undressed podcast; contributed to brand collaborations and run ads, strengthening the agency’s portfolio.