I am a performance-driven strategist with over eight years of experience in managing ad spend and building revenue engines. My expertise lies in high-ticket lead generation and e-commerce scaling, where I architect multi-stage funnels that filter low-quality leads and drive profitable growth. I am passionate about data analysis, A/B testing, and creating sustainable systems that yield significant results in digital marketing. Through my consultancy, I have scaled franchises to 26 branches and generated overwhelming demand for premium travel agencies. My work encompasses a variety of sectors, allowing me to adapt strategies effectively and achieve high revenue results consistently. I thrive on challenges and enjoy collaborating with various teams to elevate performance.

I am a performance-driven strategist with over eight years of experience in managing ad spend and building revenue engines. My expertise lies in high-ticket lead generation and e-commerce scaling, where I architect multi-stage funnels that filter low-quality leads and drive profitable growth. I am passionate about data analysis, A/B testing, and creating sustainable systems that yield significant results in digital marketing. Through my consultancy, I have scaled franchises to 26 branches and generated overwhelming demand for premium travel agencies. My work encompasses a variety of sectors, allowing me to adapt strategies effectively and achieve high revenue results consistently. I thrive on challenges and enjoy collaborating with various teams to elevate performance.

Available to hire

I am a performance-driven strategist with over eight years of experience in managing ad spend and building revenue engines. My expertise lies in high-ticket lead generation and e-commerce scaling, where I architect multi-stage funnels that filter low-quality leads and drive profitable growth. I am passionate about data analysis, A/B testing, and creating sustainable systems that yield significant results in digital marketing.

Through my consultancy, I have scaled franchises to 26 branches and generated overwhelming demand for premium travel agencies. My work encompasses a variety of sectors, allowing me to adapt strategies effectively and achieve high revenue results consistently. I thrive on challenges and enjoy collaborating with various teams to elevate performance.

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Experience Level

Intermediate

Language

Indonesian
Fluent
English
Advanced

Work Experience

Founder & Lead Performance Strategist at Solusi Digital.net / Winning Ads Club
March 1, 2016 - Present
Founded a performance marketing consultancy generating high-revenue results for diverse sectors. I managed digital growth for various brands, implementing aggressive retargeting and seasonal campaign structures that significantly increased revenue. I have also validated leads for luxury real estate assets, generating qualified leads and reducing cost per lead through effective audience segmentation.
Senior Paid Traffic Specialist (High-Ticket) at PT. Munatour (Umrah & Hajj Travel)
September 1, 2024 - Present
Managed ads for premium travel packages, engineering a two-stage funnel that effectively segmented luxury buyers from freebie seekers. Generated high-quality leads that led to the agency being fully booked, demonstrating the sustainability of the funnel system.
Growth Partner & Go-To-Market Strategist at GetMyWebRank.com (SaaS)
January 1, 2026 - Present
Architecting the B2B go-to-market strategy for an SEO-tech startup, focusing on product-market fit and early onboarding funnels.
E-commerce Growth Specialist at Kareta Kin (CPG Brand)
September 1, 2025 - Present
Launched a niche health-food brand from scratch, achieving significant monthly revenue through focused marketing strategies.
Digital Strategy & Growth Consultant at Rumah Sosial Kutub (NGO)
February 1, 2022 - Present
Led digital transformation for a provincial NGO, building the entire digital infrastructure and shifting fundraising to 100% digital channels.
National Digital Marketing Trainer at Ministry of Communication & Informatics (KOMDIGI)
November 1, 2023 - Present
Educated over 500 SMB owners on digital marketing and execution strategies.
Digital Marketing Strategist at PT Bank Syariah Indonesia Tbk (Branch)
August 1, 2024 - Present
Strategized product awareness funnels for financial products, optimizing budget allocation for customer acquisition.

Education

Master of Islamic Economy at UIN Gus Dur Pekalongan
January 1, 2023 - January 1, 2025
Licentiate Degree (Bachelor), Tafseer at Al-Azhar University, Cairo
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Professional Services, Non-Profit Organization