I am a performance-driven strategist with over eight years of experience in managing ad spend and building revenue engines. My expertise lies in high-ticket lead generation and e-commerce scaling, where I architect multi-stage funnels that filter low-quality leads and drive profitable growth. I am passionate about data analysis, A/B testing, and creating sustainable systems that yield significant results in digital marketing. Through my consultancy, I have scaled franchises to 26 branches and generated overwhelming demand for premium travel agencies. My work encompasses a variety of sectors, allowing me to adapt strategies effectively and achieve high revenue results consistently. I thrive on challenges and enjoy collaborating with various teams to elevate performance.

I am a performance-driven strategist with over eight years of experience in managing ad spend and building revenue engines. My expertise lies in high-ticket lead generation and e-commerce scaling, where I architect multi-stage funnels that filter low-quality leads and drive profitable growth. I am passionate about data analysis, A/B testing, and creating sustainable systems that yield significant results in digital marketing. Through my consultancy, I have scaled franchises to 26 branches and generated overwhelming demand for premium travel agencies. My work encompasses a variety of sectors, allowing me to adapt strategies effectively and achieve high revenue results consistently. I thrive on challenges and enjoy collaborating with various teams to elevate performance.

Available to hire

I am a performance-driven strategist with over eight years of experience in managing ad spend and building revenue engines. My expertise lies in high-ticket lead generation and e-commerce scaling, where I architect multi-stage funnels that filter low-quality leads and drive profitable growth. I am passionate about data analysis, A/B testing, and creating sustainable systems that yield significant results in digital marketing.

Through my consultancy, I have scaled franchises to 26 branches and generated overwhelming demand for premium travel agencies. My work encompasses a variety of sectors, allowing me to adapt strategies effectively and achieve high revenue results consistently. I thrive on challenges and enjoy collaborating with various teams to elevate performance.

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Experience Level

Intermediate

Language

Indonesian
Fluent
English
Advanced

Work Experience

Growth Partner & Go-To-Market Strategist at GetMyWebRank.com (SaaS)
January 1, 2026 - Present
Architecting the B2B go-to-market strategy for an SEO-tech startup, focusing on product-market fit and early onboarding funnels.
E-commerce Growth Specialist at Kareta Kin (CPG Brand)
September 1, 2025 - Present
Launched a niche health-food brand from scratch, achieving significant monthly revenue through focused marketing strategies.
Senior Paid Traffic Specialist (High-Ticket) at PT. Munatour (Umrah & Hajj Travel)
September 1, 2024 - Present
Managed ads for premium travel packages, engineering a two-stage funnel that effectively segmented luxury buyers from freebie seekers. Generated high-quality leads that led to the agency being fully booked, demonstrating the sustainability of the funnel system.
Digital Marketing Strategist at PT Bank Syariah Indonesia Tbk (Branch)
August 1, 2024 - Present
Strategized product awareness funnels for financial products, optimizing budget allocation for customer acquisition.
National Digital Marketing Trainer at Ministry of Communication & Informatics (KOMDIGI)
November 1, 2023 - Present
Educated over 500 SMB owners on digital marketing and execution strategies.
Digital Strategy & Growth Consultant at Rumah Sosial Kutub (NGO)
February 1, 2022 - Present
Led digital transformation for a provincial NGO, building the entire digital infrastructure and shifting fundraising to 100% digital channels.
Founder & Lead Performance Strategist at Solusi Digital.net / Winning Ads Club
March 1, 2016 - Present
Founded a performance marketing consultancy generating high-revenue results for diverse sectors. I managed digital growth for various brands, implementing aggressive retargeting and seasonal campaign structures that significantly increased revenue. I have also validated leads for luxury real estate assets, generating qualified leads and reducing cost per lead through effective audience segmentation.

Education

Master of Islamic Economy at UIN Gus Dur Pekalongan
January 1, 2023 - January 1, 2025
Licentiate Degree (Bachelor), Tafseer at Al-Azhar University, Cairo
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Professional Services, Non-Profit Organization