Hi, I’m Niamh Varian, a marketing and content professional specializing in video content, social media strategy, and brand storytelling. I’ve led content calendars, created engaging blogs, reels, and newsletters, and helped brands tell their stories across multi-channel campaigns. I excel at aligning internal communications, employer branding, and recruitment campaigns with creative campaigns that boost brand visibility and engagement, while tracking ROI through analytics.…

Niamh Varian

Hi, I’m Niamh Varian, a marketing and content professional specializing in video content, social media strategy, and brand storytelling. I’ve led content calendars, created engaging blogs, reels, and newsletters, and helped brands tell their stories across multi-channel campaigns. I excel at aligning internal communications, employer branding, and recruitment campaigns with creative campaigns that boost brand visibility and engagement, while tracking ROI through analytics.…

Available to hire

Hi, I’m Niamh Varian, a marketing and content professional specializing in video content, social media strategy, and brand storytelling. I’ve led content calendars, created engaging blogs, reels, and newsletters, and helped brands tell their stories across multi-channel campaigns.

I excel at aligning internal communications, employer branding, and recruitment campaigns with creative campaigns that boost brand visibility and engagement, while tracking ROI through analytics.

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Language

English
Fluent

Work Experience

Digital Marketing Manager, Content Creator at KWSM: Digital Marketing Agency - San Diego, CA
January 1, 2023 - August 13, 2025
Led content creation initiatives, including blogs, reels, and newsletters, to improve brand storytelling. Managed corporate social media profiles, ensuring brand consistency and trend alignment. Orchestrated video shoots and developed multimedia content for client campaigns. Drafted press releases and assisted with employer branding strategies for recruitment campaigns.
Digital Marketing Executive at Convertly Digital Agency - Ireland
October 9, 2023 - June 27, 2025
Produced and edited video content for social media and marketing campaigns, driving brand visibility and engagement. Developed multi-platform content calendars aligned with client objectives and brand tone. Created corporate presentation decks, promotional materials, and visual assets. Optimised Google Ad accounts to improve conversions and lower CPC. Created high-converting landing pages for SEO and Google Ads campaigns. Designed websites for brand relaunches, ensuring user-friendly layouts and strong visual identity. Managed email campaigns, automations, and monthly performance reports to optimise ROI. Enhanced agency presence on LinkedIn, showcasing thought leadership and expertise.
Sales & Marketing Manager at Irish Marble & Granite
January 1, 2021 - January 1, 2022
Designed and executed promotional campaigns across digital and offline platforms. Coordinated internal communications and client meetings with impactful visual presentations. Curated showroom displays and managed procurement with international suppliers.
Sales & Marketing Manager at Irish Marble & Granite
January 1, 2022 - January 1, 2023
Designed and executed promotional campaigns across digital and offline platforms. Coordinated internal communications and client meetings with impactful visual presentations. Curated showroom displays and managed procurement with international suppliers.
Digital Marketing Executive at Profile
January 1, 2023 - January 1, 2025
Produced and edited video content for social media and marketing campaigns, driving brand visibility and engagement. Developed multi-platform content calendars aligned with client objectives and brand tone. Created corporate presentation decks, promotional materials, and visual assets. Optimized Google Ads account to improve conversions and lower CPC. Created high-converting landing pages for SEO and Google Ads campaigns. Designed websites for brand relaunches, ensuring user-friendly layouts and strong visual identity. Managed email campaigns, automations, and monthly performance reports to optimize ROI. Enhanced agency presence on LinkedIn, showcasing thought leadership and expertise.
Digital Marketing Manager at KW SM: Digital Marketing Agency – San Diego, CA
January 1, 2023 - January 1, 2025
Led content creation initiatives including blogs, reels, and newsletters to improve brand storytelling. Managed corporate social media profiles with brand consistency and trend alignment. Orchestrated video shoots and developed multimedia content for client campaigns. Drafted press releases and assisted with employer branding strategies for recruitment campaigns.

Education

Bachelor of Business - Marketing at Cork Institute of Technology
September 5, 2016 - July 27, 2020
Bachelor of Business Honours degree in Marketing at Cork Institute of Technology
January 1, 2016 - January 1, 2020
Bachelor of Business Honours at Cork Institute of Technology
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality, Consumer Goods, Education, Life Sciences, Healthcare, Other