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I am a digital content strategist and social media marketing professional based in Cirebon, Indonesia. With over 7 years of experience in creating and executing content strategies that drive brand awareness and audience engagement. I specialize in SEO-driven content creation, including product-focused articles, SEO-optimized blog posts, and engaging social media scripts. I'm skilled in developing multimedia content such as video scripts, social media reels, and graphic design to support digital marketing initiatives, and I have a proven track record of increasing conversions 20-50% through website traffic and social engagement while aligning content with business goals.…I am a digital content strategist and social media marketing professional based in Cirebon, Indonesia. With over 7 years of experience in creating and executing content strategies that drive brand awareness and audience engagement. I specialize in SEO-driven content creation, including product-focused articles, SEO-optimized blog posts, and engaging social media scripts. I'm skilled in developing multimedia content such as video scripts, social media reels, and graphic design to support digital marketing initiatives, and I have a proven track record of increasing conversions 20-50% through website traffic and social engagement while aligning content with business goals.

Niawati

Content Strategist, Copywriter, Social Media Manager, +2

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I am a digital content strategist and social media marketing professional based in Cirebon, Indonesia. With over 7 years of experience in creating and executing content strategies that drive brand awareness and audience engagement. I specialize in SEO-driven content creation, including product-focused articles, SEO-optimized blog posts, and engaging social media scripts. I'm skilled in developing multimedia content such as video scripts, social media reels, and graphic design to support digital marketing initiatives, and I have a proven track record of increasing conversions 20-50% through website traffic and social engagement while aligning content with business goals.…I am a digital content strategist and social media marketing professional based in Cirebon, Indonesia. With over 7 years of experience in creating and executing content strategies that drive brand awareness and audience engagement. I specialize in SEO-driven content creation, including product-focused articles, SEO-optimized blog posts, and engaging social media scripts. I'm skilled in developing multimedia content such as video scripts, social media reels, and graphic design to support digital marketing initiatives, and I have a proven track record of increasing conversions 20-50% through website traffic and social engagement while aligning content with business goals.

Available to hire

I am a digital content strategist and social media marketing professional based in Cirebon, Indonesia. With over 7 years of experience in creating and executing content strategies that drive brand awareness and audience engagement.

I specialize in SEO-driven content creation, including product-focused articles, SEO-optimized blog posts, and engaging social media scripts. I’m skilled in developing multimedia content such as video scripts, social media reels, and graphic design to support digital marketing initiatives, and I have a proven track record of increasing conversions 20-50% through website traffic and social engagement while aligning content with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Indonesian

Fluent

Work Experience

Freelance Content Writer at Self-Employed / Freelance

May 1, 2025 - Present

Consistently created high-performing content, with articles frequently ranking in the Top 10 Most Popular on the website and drawing thousands of readers. Produced more than 50 news articles per month, contributing to the website's authority, daily traffic, and search engine ranking.

Remote Script Writer at CV Surakarta Herbal

July 1, 2025 - September 30, 2025

Successfully achieved KPIs by creating 7-10 TikTok and Instagram video scripts per day for 5 TikTok accounts, driving engagement and improving brand presence across short-form video platforms. Added gimmicks and memes to scripts to enhance entertainment value. Recorded 5-8 voice-overs daily to match brand messaging. Generated 10,000 to 33,000 views for content based on scripts, demonstrating strong audience engagement.

Content Strategist at Alora - Hair, Beauty & Spa

November 1, 2018 - August 31, 2022

Led content creation from ideation to execution, developing engaging content including graphic design, video production, storytelling scripts, and social media posts. Managed and optimized content for various social platforms with effective hashtags and captions to drive engagement and brand visibility. Developed collaboration ideas with Key Opinion Leaders (KOLs) to boost brand reach and explore partnerships. Ensured brand consistency across digital channels and produced over 150 educational and engaging articles per month focusing on salon services, hair care, skin care treatments, and beauty trends.

Content Strategist at Inspira Makmur Berdaya

April 1, 2018 - September 30, 2022

Developed SEO-optimized website content, including keyword research, topic selection, and article writing to ensure content ranks well and drives organic traffic. Managed publishing of SEO-friendly articles, ensuring each piece adheres to best practices for on-page SEO to maximize visibility and engagement. Created engaging content for Instagram, including captions, photo concepts, and video ideas to support marketing campaigns and increase audience interaction. Produced comprehensive briefs for Instagram ads and landing pages to ensure consistency with brand messaging and marketing objectives. Contributed to a 50% increase in website traffic through targeted SEO and strategic content planning.

Remote Freelance Content Writer at Tuturpedia.com

September 1, 2023 - December 31, 2024

Wrote and published 1,800+ SEO-optimized articles across multiple niches (beauty, news, travel), focusing on search intent. Managed a high-volume output of 100+ articles per month, meeting tight deadlines while upholding content quality and SEO best practices. Collaborated effectively with the editor and editorial lead to produce high-quality, engaging SEO content efficiently. Generated 10,000+ monthly readers, driving increased organic traffic and improving website visibility through strategic keyword placement and audience-focused content.