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Hi, I'm Nicholas Diluzio (they/them), a performance marketing and lifecycle marketing specialist with 8+ years driving acquisition and retention across social, search, and mobile channels. I design and optimize automated email and push notification flows that deliver measurable growth while maintaining a friendly, brand-aligned voice. I thrive collaborating with product, design, analytics, and partner teams to turn data into compelling experiences that move the needle.…Hi, I'm Nicholas Diluzio (they/them), a performance marketing and lifecycle marketing specialist with 8+ years driving acquisition and retention across social, search, and mobile channels. I design and optimize automated email and push notification flows that deliver measurable growth while maintaining a friendly, brand-aligned voice. I thrive collaborating with product, design, analytics, and partner teams to turn data into compelling experiences that move the needle.

Nicholas Diluzio

Growth Marketer, Marketing Strategist, Product Marketer, +2

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Hi, I'm Nicholas Diluzio (they/them), a performance marketing and lifecycle marketing specialist with 8+ years driving acquisition and retention across social, search, and mobile channels. I design and optimize automated email and push notification flows that deliver measurable growth while maintaining a friendly, brand-aligned voice. I thrive collaborating with product, design, analytics, and partner teams to turn data into compelling experiences that move the needle.…Hi, I'm Nicholas Diluzio (they/them), a performance marketing and lifecycle marketing specialist with 8+ years driving acquisition and retention across social, search, and mobile channels. I design and optimize automated email and push notification flows that deliver measurable growth while maintaining a friendly, brand-aligned voice. I thrive collaborating with product, design, analytics, and partner teams to turn data into compelling experiences that move the needle.

Available to hire

Hi, I’m Nicholas Diluzio (they/them), a performance marketing and lifecycle marketing specialist with 8+ years driving acquisition and retention across social, search, and mobile channels. I design and optimize automated email and push notification flows that deliver measurable growth while maintaining a friendly, brand-aligned voice. I thrive collaborating with product, design, analytics, and partner teams to turn data into compelling experiences that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Growth Manager at Drop Technologies Inc.

November 1, 2023 - February 1, 2025

Developed and executed comprehensive lifecycle and partner marketing strategies, managing end-to-end campaign operations via Braze and MoEngage; designed targeted partner marketing campaigns using segmented email and push messaging; built automated lifecycle flows to optimize funnel conversion; increased MAU by 20%; owned copywriting across lifecycle and partner campaigns including app notifications, email, and radio advertisements; spearheaded user acquisition via iHeartRadio campaigns; coordinated cross-functional strategy with product, design, and analytics teams.

Growth Manager at Drop Technologies Inc.

November 1, 2022 - June 1, 2023

Developed and executed performance marketing strategy across Meta Ads and TikTok, reducing customer acquisition costs by 30% through in-house management, campaign optimization, and systematic A/B testing of high-converting creative content; built tracking systems, achieved monthly acquisition targets, and maintained budget efficiency; led end-to-end influencer marketing program generating over 5 million views on TikTok; delivered data-driven insights to leadership using Google Looker; managed daily optimization and implemented advanced tracking protocols.

Marketing Manager at Clover Inc.

February 1, 2017 - March 1, 2022

Scaled user acquisition 300%+ by launching and optimizing 6-figure monthly campaigns across Apple Search Ads, Snapchat, Google Ads, and Meta Ads; managed a $12M annual performance marketing budget; established strategic partnerships with Snapchat, Apple, TikTok and AppsFlyer; drove product insights from user behavior data and campaign performance; led cross-functional creative optimization; enhanced app store presence via A/B testing; improved marketing attribution and forecasting; developed retention strategies for high-value users and creators; mentored 3 junior team members.

User Acquisition Specialist at Clover Inc.

June 1, 2016 - February 1, 2017

Optimized paid social campaigns across Facebook and Twitter through strategic bid management and A/B testing to maximize acquisition efficiency; expanded channels by evaluating new publishing networks and ad exchanges; managed end-to-end advertising operations; investigated ad fraud and ensured partner remuneration for invalid traffic; delivered executive reporting on spend and acquisition metrics.

User Growth Intern at Figure 1

January 1, 2016 - June 1, 2016

Coordinated multi-channel user acquisition campaigns, created and A/B tested social media ads to optimize conversions and reduce CAC; analyzed performance data, identifying key growth metrics to inform strategy; contributed to campaigns reducing Facebook install CPA by 30%.

Marketing Coordinator (Volunteer) at The Pendulum Project

January 1, 2016 - June 1, 2016

Advised and coordinated content strategy, social media strategy, website optimization, and event promotion to increase exposure for Toronto artists.

Content Marketing Assistant at Powered by Search

June 30, 2015 - August 31, 2015

Supported comprehensive content marketing operations for clients, contributing to content ideation, strategic brief development, and editorial calendar management; managed end-to-end content publishing workflows and QA; collaborated with content strategists to develop SEO-optimized briefs; ensured brand voice and messaging consistency across accounts.