Nick Coates

Creation, management and activation of digital & social media strategies and campaigns at global sports events. Managed event websites and social media channels for the full event lifecycle, providing post-event reporting and impact measurement.

Managed digital & social strategy and on-site activations for SAP's global sponsorships portfolio, extending across NHL, NBA, F1, PGA Tour Golf and other properties.

Built and scaled an independent direct-to-consumer action sports brand from the ground up, managing the full lifecycle from product design and sourcing to marketing, e-commerce and customer experience. Led cross-market teams and stakeholders across London, Munich and Tallinn to achieve company objectives. Directed paid and organic marketing, social media strategy, influencer collaborations, athlete management, and ecommerce optimization. Implemented AI-driven automation for customer service and back-office processes, integrating ChatGPT, Shopify and Gmail APIs to improve efficiency and output across interactions and internal workflows. Oversaw product development, supplier relationships, logistics, and compliance across multiple partners and fulfilment centres.