Available to hire
Creative Director with 20+ years leading high-impact branding and campaigns for global brands including Audible, Nickelodeon, BET, and Univision. Focused on strategic, data-driven, and conversion-oriented creative across digital, social, and experiential platforms.
Built and mentored high-performing design teams and partnered with clients to translate business objectives into compelling visual narratives. Experienced across brand identity, campaign development, UI/UX, and marketing execution—from concept through measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Experience Creative Director at DON Concepts
January 1, 2019 - PresentLed creative strategy and execution for Fortune 500 and high-growth brands across digital, social, branding, and experiential platforms. Built and mentored a high-performing design team, fostering innovation and continuous growth. Partnered with clients to translate business objectives into high-converting visual narratives and data-driven campaigns across channels.
Senior Designer at BET Networks
January 1, 2017 - January 1, 2019Developed key art and comprehensive visual branding systems for entertainment properties and network-wide campaigns. Concepted and executed integrated campaigns across OOH, digital, and social platforms. Created high-impact visuals for sitcom launches and core brand initiatives.
Senior Designer at Univision
January 1, 2016 - January 1, 2017Led UX and visual design for the Univision Now app and its 360° marketing campaign. Redesigned brand aesthetic and implemented scalable design systems and templates. Delivered creative solutions for major partnerships including Apple and Hulu.
Senior Designer at Audible
January 1, 2015 - January 1, 2016Led design for high-impact digital marketing campaigns across email, web, social, and outdoor channels. Directed brand initiatives from concept through execution, playing a key role in the highest-grossing campaign in company history. Mentored and developed junior designers to improve team performance and creative output.
Senior Designer at Nickelodeon
January 1, 2011 - January 1, 2015Spearheaded digital creative for game promotions and the Emmy Award-winning Nick App. Designed responsive experiences across mobile and web platforms. Provided art direction for social campaigns, tripling followings.
Education
BFA, Graphic Design at School of Visual Arts
January 1, 1999 - January 1, 2003Qualifications
Industry Experience
Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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