Hi, I’m Nicky McAllister, a UX/UI product designer with around 7 years of experience turning complex problems into elegant, intuitive experiences across mobile and web.
Hi, I’m Nicky McAllister, a UX/UI product designer with around 7 years of experience turning complex problems into elegant, intuitive experiences across mobile and web. I’ve designed for B2B and B2C environments in cybersecurity, hospitality, and travel.
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I enjoy designing end-to-end UX/UI experiences and scalable design systems, collaborating with product, engineering, and stakeholders to deliver value and accessibility.
Well known high street student brand offering travel services such as flights, tours, hotels, insurance and more, I redesigned the tours service from the ground up on the UX and UI and designed a design system around it.
Little Emperors is a luxury hotel booking service for high end hotels such as Hyatt, Hilton etc. I designed new features and improved the UI and look and feel for both web and app.
Designed app and website features for a luxury travel brand in Figma, covering hotel bookings, restaurant bookings, events and experiences. Improved UI and overall brand look and feel.
Designed a dashboard for a very complex cybersecurity product utilising all different types of data point for cyber security professionals, created a design system alongside the dashboard with documentation.
I worked with the creative director to push visual and brand forward across digital touch-points such as app and web. I also designed the UI for end-to-end user journeys, incorporating detailed interactions, animations, and high-fidelity prototypes.
Freelance designer delivering end-to-end UX/UI design and design system creation across multiple projects. Focused on translating client requirements into intuitive flows, scalable components, and polished interfaces.
In Hospitality projects, increased bookings by 4% by elevating visibility of hotel amenities in-app. Delivered new Figma features each sprint to improve retention and streamline mobile/web booking flows. Upgraded core booking journeys to WCAG 2.1 AA accessibility standards. Drove alignment through weekly design critiques and cross-functional collaboration. Gathered stakeholder feedback to refine designs and increase user value.
Increased sales calls by 10% by optimizing the free trial product. Led the creation and adoption of a scalable design system, improving ideation and engineering handoff efficiency by 60%. Defined and managed design tokens and variables. Worked on end-to-end design from product requirements to final design. Conducted user interviews and testing to shape decisions and validate prototypes.
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