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Hi, I’m Nicky McAllister, a UX/UI product designer with around 7 years of experience turning complex problems into elegant, intuitive experiences across mobile and web. I’ve designed for B2B and B2C environments in cybersecurity, hospitality, and travel. I enjoy designing end-to-end UX/UI experiences and scalable design systems, collaborating with product, engineering, and stakeholders to deliver value and accessibility.…Hi, I’m Nicky McAllister, a UX/UI product designer with around 7 years of experience turning complex problems into elegant, intuitive experiences across mobile and web. I’ve designed for B2B and B2C environments in cybersecurity, hospitality, and travel. I enjoy designing end-to-end UX/UI experiences and scalable design systems, collaborating with product, engineering, and stakeholders to deliver value and accessibility.

Nicky McAllister

PRO

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Nicky McAllister, a UX/UI product designer with around 7 years of experience turning complex problems into elegant, intuitive experiences across mobile and web. I’ve designed for B2B and B2C environments in cybersecurity, hospitality, and travel. I enjoy designing end-to-end UX/UI experiences and scalable design systems, collaborating with product, engineering, and stakeholders to deliver value and accessibility.…Hi, I’m Nicky McAllister, a UX/UI product designer with around 7 years of experience turning complex problems into elegant, intuitive experiences across mobile and web. I’ve designed for B2B and B2C environments in cybersecurity, hospitality, and travel. I enjoy designing end-to-end UX/UI experiences and scalable design systems, collaborating with product, engineering, and stakeholders to deliver value and accessibility.

Available to hire

London, United Kingdom

Hi, I’m Nicky McAllister, a UX/UI product designer with around 7 years of experience turning complex problems into elegant, intuitive experiences across mobile and web. I’ve designed for B2B and B2C environments in cybersecurity, hospitality, and travel.

I enjoy designing end-to-end UX/UI experiences and scalable design systems, collaborating with product, engineering, and stakeholders to deliver value and accessibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Freelance Designer at Freelance

March 1, 2025 - Present

Freelance designer delivering end-to-end UX/UI design and design system creation across multiple projects. Focused on translating client requirements into intuitive flows, scalable components, and polished interfaces.

Digital Product Designer at Capital One

July 1, 2024 - March 1, 2025

In Hospitality projects, increased bookings by 4% by elevating visibility of hotel amenities in-app. Delivered new Figma features each sprint to improve retention and streamline mobile/web booking flows. Upgraded core booking journeys to WCAG 2.1 AA accessibility standards. Drove alignment through weekly design critiques and cross-functional collaboration. Gathered stakeholder feedback to refine designs and increase user value.

Senior UI/UX Designer at Panaseer

June 1, 2024 - March 25, 2025

Increased sales calls by 10% by optimizing the free trial product. Led the creation and adoption of a scalable design system, improving ideation and engineering handoff efficiency by 60%. Defined and managed design tokens and variables. Worked on end-to-end design from product requirements to final design. Conducted user interviews and testing to shape decisions and validate prototypes.

Product Designer at Little Emperors

August 1, 2020 - July 1, 2022

Collaborated with CPO to ship features weekly that improved user satisfaction and increased platform retention. Created a design system to reduce inconsistencies and accelerate handoff. Led competitor audits to identify UX opportunities and differentiate the product in the luxury travel space. Handoff all states, specs, assets and prototypes to developers to clarify new features for build.

Product Designer at STA Travel

February 1, 2018 - August 1, 2020

Analyzed heat maps and metrics to usability test solutions, increasing tour booking conversion by 4%. Led a full redesign of the tours vertical, aligning with brand goals and increasing engagement with Gen Z users. Ran A/B tests using Google Optimize, resulting in a 3% increase in landing page conversion. Built and maintained a reusable component library, cutting prototyping and testing time. Partnered with developers to deliver accessible UIs across responsive breakpoints.