I am a skilled and creative visual designer with over 13 years of experience working across a variety of industries, for many household name brands. I like to immerse myself in projects and I’m not afraid to get my hands dirty. I am comfortable working within design systems, putting together high-fidelity prototypes and creating fun engaging animations/interactions. A team player with people management and presentation experience, I am constantly developing my craft, and learning from those around me. I also have resources within me to create exciting and creative concepts of my own volition.…

Nick Toye

I am a skilled and creative visual designer with over 13 years of experience working across a variety of industries, for many household name brands. I like to immerse myself in projects and I’m not afraid to get my hands dirty. I am comfortable working within design systems, putting together high-fidelity prototypes and creating fun engaging animations/interactions. A team player with people management and presentation experience, I am constantly developing my craft, and learning from those around me. I also have resources within me to create exciting and creative concepts of my own volition.…

Available to hire

I am a skilled and creative visual designer with over 13 years of experience working across a variety of industries, for many household name brands. I like to immerse myself in projects and I’m not afraid to get my hands dirty. I am comfortable working within design systems, putting together high-fidelity prototypes and creating fun engaging animations/interactions.

A team player with people management and presentation experience, I am constantly developing my craft, and learning from those around me. I also have resources within me to create exciting and creative concepts of my own volition.

See more

Language

English
Fluent

Work Experience

Lead Designer at CI&T / Somo Global
April 1, 2024 - October 2, 2025
Led the rollout and launch of the Cinch website, translating the brand identity into a functional site and developing features such as the Lifestyle Matcher. Worked in a small team and advised on adopting a global design system for the E.ON Next app, contributing to design work and the handover to the E.ON design team. Gained experience in people management and presentation.
Senior Designer at Somo Global
October 1, 2019 - October 2, 2025
Collaborated on client work including De Beers Diamonds (in-store app and website), The MOD (British Army Role Finder) and Experian (Credit Matcher). Worked with a UX designer in a two-person team, contributed to discovery prints highlighting user pain points, and helped educate clients on agile practices. A notable AVR experience highlighted everyday frustrations of disabled people and was presented to Parkinson’s UK and over 200 carers at Worthing.
Designer at Somo Global
August 1, 2014 - October 2, 2025
Initially focused on illustrated user journeys/storyboards, later expanding to app and web design. Early digital projects included the Domino’s Pizza iPad app, the mobile site for Audi UK, and a gamified festival app for Red Bull.
Designer at Freelance - Various
January 1, 2011 - October 2, 2025
Freelance design work across varied projects, including Trutap (Java app for feature phones), a series of 'Mayor of London' comics targeting youth, and an animated rotoscoped film directed by Scottish punk icon Richard Jobson of The Skids.
Lead Designer at CI&T / Somo Global
April 1, 2024 - October 2, 2025
Led the translation of visual identity into a functional site for Cinch, contributing to the rollout of a brand now associated with sporting events and festivals; developed features including the 'Lifestyle Matcher' to pair non-auto-savvy customers with their ideal vehicle. Worked in a small team and began design system adoption; supported E.ON Next website rollout and app design; progressed to people management and improving presentation.
Senior Designer at Somo Global
October 1, 2019 - October 2, 2025
As a senior designer, I worked with a UX designer as a two-person team on a growing client roster, delivering an in-store app and customer website for De Beers Diamonds, a recruitment tool for The MOD, and a new product for Experian (Credit Matcher). I led conception prints to surface customer pain points and guided client stakeholders on agile best practices while helping the client navigate their organisation. Notable project: AV Experience highlighting everyday frustrations of disabled people for Parkinson's UK at the Worthing support centre.
Designer at Somo Global
August 1, 2014 - October 2, 2025
Joined Somo Global as Designer; initial tasks included illustrated user journeys/storyboards, then expanded into app and web design. Early digital projects included the Domino's Pizza iPad app, the mobile site for Audi UK, and a gamified festival app for Red Bull.
Freelance Designer at Freelance - Various
January 1, 2011 - October 2, 2025
Freelance design work delivering a range of projects, including a Java app for feature phones (Trutap), a series of one-page comic strips for the Mayor of London, and an animated rotoscoped film for The Skids directed by Richard Jobson.
Designer at Freelance - Various
January 1, 2011 - October 2, 2025
Freelance designer with diverse projects, including Trutap, a Java app for feature phones (essentially WhatsApp for Nokia, later superseded by the iPhone), a series of one-page comic strips for the Mayor of London aimed at engaging young people in music projects, and an animated (rotoscoped) film directed by Richard Jobson of The Skids. This period helped develop a versatile, self-driven approach to concepting, rapid iteration, and client collaboration.
Designer at Somo Global, London
August 1, 2014 - October 2, 2025
Joined Somo as a designer, producing illustrated user journeys and storyboards, later contributing to an in-store app and customer website for De Beers Diamonds, a recruitment tool for The MOD (British Army role finder), and a new product for Experian (Credit Matcher). Worked closely with a UX designer in a two-person team and was sometimes required to create concept prints highlighting customer pain points and potential solutions. Engaged with clients such as Halifax and Siemens, helping navigate agile practices.
Senior Designer at Somo Global, London
October 1, 2019 - October 2, 2025
As a senior designer, I grew my client roster and led design for projects including an in-store app and customer website for De Beers Diamonds, a recruitment tool for The MOD, and Experian's Credit Matcher. I typically worked with a UX designer in a 2-person team and produced conception prints to highlight pain points and solutions. I collaborated with clients such as Halifax and Siemens to promote agile practices and ensure effective delivery. I am particularly proud of the AVR Experience project, which highlighted daily frustrations of disabled people; I presented initial concepts to Parkinson's UK and to over 200 carers/people living with Parkinson’s at the Worthing Support Centre.
Lead Designer at CI&T / Somo Global, London/Remote
April 1, 2024 - October 2, 2025
Led the rollout and launch of the Cinch website (cars without the faff), a brand now synonymous with numerous sporting events and festivals as well as second-hand motors. In a small team, translated the visual identity into a functional site and introduced features such as the Lifestyle Matcher to pair non-auto-savvy customers with their dream vehicle. Joined the E.ON Next project during the website rollout, later contributing to the E.ON Next App by initiating design work and handing it to the E.ON design team once processes were in place. Advised the app design team to adopt a global design system. This role also encompassed people management and refining presentation skills.
Lead Designer at CI&T / Somo Global
April 1, 2024 - October 2, 2025
Led rollout and launch of Cinch website, translating visual identity into a functional site and delivering features like the Lifestyle Matcher. Contributed to E.ON Next app design and advised on adopting a global design system; developed people management and presentation capabilities.
Senior Designer at Somo Global
October 1, 2019 - October 2, 2025
Built design solutions for clients including De Beers Diamonds, The MOD (British Army role finder) and Experian Credit Matcher; collaborated with UX designers in small teams; contributed to agile client education and best practices.
Designer at Somo Global
August 1, 2014 - October 2, 2025
Initially focused on illustrated user journeys/storyboards; later expanded to app and web design. Early digital projects included Domino’s Pizza iPad app, Audi UK mobile site, and a gamified festival app for Red Bull.
Designer at Freelance - Various
January 1, 2011 - October 2, 2025
Independent designer delivering a range of digital and visual work; notable projects include a Java app for feature phones (Trutap), youth-targeted music comics for the Mayor of London, and a rotoscoped animated film for a Scottish punk project.

Education

BA Hons in Animation at Solent University, Southampton
January 1, 2002 - January 1, 2006
BA Hons in Animation at Solent University
January 1, 2002 - January 1, 2006
BA Hons in Animation at Solent University, Southampton
January 1, 2002 - January 1, 2006
BA Hons in Animation at Solent University, Southampton
January 1, 2002 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Manufacturing, Travel & Hospitality, Energy & Utilities, Education, Retail
    paper Deliahs Heart animation

    https://www.nicktoye.me/illustration/deliahs-heart-updated

    A chilling battle unfolds within the eerie confines of a graveyard, revealing a deadly clash between a relentless demon and a mysterious stranger. This atmospheric tale delves into the realms of dark magic, forbidden rituals, and the haunting power of a disembodied beating heart encased in a jar.

    Created as part of the La Horla Collective event that took place on the 23/02/2024 this animatic was a collaboration between myself and musical artist Alex Sinesi otherwise known as ‘Horla’ (also a founding member of the collective)

    paper La Horla Collective

    https://www.twine.net/signin

    La Horla Collective hosts multimedia events spotlighting Brighton’s alternative local talents. Experience an unforgettable evening of art, visuals, and live performance, all in one venue, offering the opportunity to connect with some of Brighton’s most creative minds.

    La Horla Collective was born out of the recognition that there are often too many gatekeepers controlling access to the art world. By challenging the status quo, we aim to provide a platform for artists whose work may not fit within traditional frameworks. Through La Horla Collective, we are breaking down barriers to create a more inclusive space where diverse forms of artistic expression can flourish.

    paper Rad Dream, Music video

    I was approached by the band ‘Old Chase’ to create this video for the launch of their album "The Dizzy Heights of Yesterday’ Based on a dream experienced by Lead singer Tom Lattimer. The animation depicts a chaotic skate-punk scenario inside the belly of a grotesque sea creature.

    paper Short form video examples

    A collection of short-form animation projects. These animations are all bespoke and created for Musicians and creative individuals except for a commissioned collaboration between Nike UK and ‘Faisal Fitness’ All drawn elements were created by myself, for the following individuals.

    Fan Art

    • Chris Shifflett (Lost at Sea)
    • The Hives (Countdown to Shutdown)
    • The Ramones (Pinhead) Comissions
    • Old Chase (Rad Dream) - Horla UK (‘Chitarra Malendetta’ & ‘Blood’)
    • Nike React x Faisal Fitness or ‘Life Style Sports’
    • Eat The Evidence (Theme from an Eat the Evidence Album)

    If like what you see and require bespoke animation please get in touch.