I'm Nick Toye, a Lead Product & Visual Designer with 13+ years of experience delivering high-impact digital products across agencies, startups, and freelance environments. I specialise in UI, UX, visual design, prototyping, motion, and accessibility. I lead design efforts for complex web and mobile products, collaborating closely with founders, engineers, and stakeholders, and helping teams through delivery and handover. I value accessible, user-centred design and have a track record of aligning brand direction with functional design across growing product portfolios. Additionally, I am an illustrator and animator seeking exciting opportunities to create crafted artwork for music film and television. I am a music obsessive, and would love the opportunity to work with bands and labels.…

Nick Toye

I'm Nick Toye, a Lead Product & Visual Designer with 13+ years of experience delivering high-impact digital products across agencies, startups, and freelance environments. I specialise in UI, UX, visual design, prototyping, motion, and accessibility. I lead design efforts for complex web and mobile products, collaborating closely with founders, engineers, and stakeholders, and helping teams through delivery and handover. I value accessible, user-centred design and have a track record of aligning brand direction with functional design across growing product portfolios. Additionally, I am an illustrator and animator seeking exciting opportunities to create crafted artwork for music film and television. I am a music obsessive, and would love the opportunity to work with bands and labels.…

Available to hire

I’m Nick Toye, a Lead Product & Visual Designer with 13+ years of experience delivering high-impact digital products across agencies, startups, and freelance environments. I specialise in UI, UX, visual design, prototyping, motion, and accessibility.

I lead design efforts for complex web and mobile products, collaborating closely with founders, engineers, and stakeholders, and helping teams through delivery and handover. I value accessible, user-centred design and have a track record of aligning brand direction with functional design across growing product portfolios.

Additionally, I am an illustrator and animator seeking exciting opportunities to create crafted artwork for music film and television. I am a music obsessive, and would love the opportunity to work with bands and labels.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Product Designer at Freelance
April 1, 2024 - Present
Lead UX, UI, and visual design across responsive web products and early-stage applications; collaborate with clients, studios, and stakeholders from concept to delivery.
Lead Designer at CI&T (formerly Somo Global)
October 1, 2019 - April 1, 2024
Led UX, UI, and visual design for web and mobile products; defined visual brand direction and design foundations to support future growth; collaborated with founders, engineers, and agency partners; focused on accessibility-first interfaces and rapid delivery.
Senior Designer at Somo Global
August 1, 2014 - October 1, 2019
End-to-end UI and visual design for web and mobile for global clients; established design systems; shipped high-fidelity prototypes; worked closely with engineers and stakeholders.
Senior Designer at Somo Global
January 1, 2011 - January 1, 2014
Delivered UI and visual design across retail, finance, and government clients; collaborated in two-person UX/UI teams, and contributed to agile sprint processes.
Designer at Freelance
September 1, 2007 - April 1, 2011
Co-created illustrated use-case concepts; worked on early digital projects including recruitment apps, campaign websites, and multimedia pieces.
Illustrator and animator at Freelance
April 4, 2024 - Present
Alongside my product design career, I’ve worked on a range of illustration and animation projects, including social campaigns for Nike, album artwork, posters, merchandise, and animations for bands, as well as comic work for the London Council and the Mayor of London. These projects have been highly rewarding, and I’m looking to move my career further in this direction. On a personal level, I co-founded an arts night in the UK, where I acted as the lead designer, creating all animated social content and posters. More recently, I also founded a clothing platform focused on designs inspired by different music subgenres.

Education

BA Hons in Animation at Solent University, Southampton
January 1, 2002 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Manufacturing, Travel & Hospitality, Energy & Utilities, Education, Retail
    Deliahs Heart animation

    https://www.nicktoye.me/illustration/deliahs-heart-updated

    A chilling battle unfolds within the eerie confines of a graveyard, revealing a deadly clash between a relentless demon and a mysterious stranger. This atmospheric tale delves into the realms of dark magic, forbidden rituals, and the haunting power of a disembodied beating heart encased in a jar.

    Created as part of the La Horla Collective event that took place on the 23/02/2024 this animatic was a collaboration between myself and musical artist Alex Sinesi otherwise known as ‘Horla’ (also a founding member of the collective)

    La Horla Collective

    https://www.twine.net/signin

    La Horla Collective hosts multimedia events spotlighting Brighton’s alternative local talents. Experience an unforgettable evening of art, visuals, and live performance, all in one venue, offering the opportunity to connect with some of Brighton’s most creative minds.

    La Horla Collective was born out of the recognition that there are often too many gatekeepers controlling access to the art world. By challenging the status quo, we aim to provide a platform for artists whose work may not fit within traditional frameworks. Through La Horla Collective, we are breaking down barriers to create a more inclusive space where diverse forms of artistic expression can flourish.

    Rad Dream, Music video

    I was approached by the band ‘Old Chase’ to create this video for the launch of their album "The Dizzy Heights of Yesterday’ Based on a dream experienced by Lead singer Tom Lattimer. The animation depicts a chaotic skate-punk scenario inside the belly of a grotesque sea creature.

    Short form video examples

    A collection of short-form animation projects. These animations are all bespoke and created for Musicians and creative individuals except for a commissioned collaboration between Nike UK and ‘Faisal Fitness’ All drawn elements were created by myself, for the following individuals.

    Fan Art

    • Chris Shifflett (Lost at Sea)
    • The Hives (Countdown to Shutdown)
    • The Ramones (Pinhead) Comissions
    • Old Chase (Rad Dream) - Horla UK (‘Chitarra Malendetta’ & ‘Blood’)
    • Nike React x Faisal Fitness or ‘Life Style Sports’
    • Eat The Evidence (Theme from an Eat the Evidence Album)

    If like what you see and require bespoke animation please get in touch.