Available to hire
I’m a Senior Graphic & Brand Designer with over a decade of experience crafting cohesive visual identities across digital, print, and experiential platforms. I partner with brands to elevate presence through strategic design, maintain premium standards, and deliver high-impact visuals that resonate. I also leverage AI-assisted workflows to accelerate creative output, translating complex marketing strategies into clear visuals and leading design across digital assets, print, and packaging. I thrive in collaborative environments where ideas meet execution and measurable results.
Experience Level
Work Experience
Senior Brand & Creative Consultant at YINART
January 1, 2018 - PresentLed design execution for diverse clients, ensuring visual assets were cohesive, premium, and aligned with core brand values. Built high-impact digital marketing campaigns and sales materials (decks, sell sheets) to support client acquisition. Managed full design lifecycle for digital assets (web/social) and physical materials (print/packaging) with seamless cross-platform integration.
Design Leader at iHealth
January 1, 2015 - January 1, 2018Established and maintained a unified design language and Figma component library used across professional dashboards and patient-facing apps. Collaborated with marketing and engineering teams to translate complex requirements into polished, user-centric visuals.
Co-founder at Vjianke
January 1, 2012 - January 1, 2015Co-founded Vjianke, driving digital production and creative direction for client work.
Digital Producer at AmuseGroup
January 1, 2009 - January 1, 2012Led digital production for campaigns and brand experiences, coordinating design and production across channels.
Graphic Design Leader at ChinaBright Media
January 1, 2005 - January 1, 2008Directed graphic design initiatives, ensuring consistency and quality across multimedia outputs and client deliverables.
Design Manager at I.T. United
January 1, 2000 - January 1, 2003Managed design teams and projects, overseeing visual language, production standards, and stakeholder collaboration.
Art Director at DDB Worldwide
January 1, 1999 - January 1, 2000Art direction for campaigns and brand initiatives, leading creative direction and visual storytelling.
Education
Bachelor of Arts in Art Design at Tsinghua University
January 1, 2000 - January 1, 2003Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Experience Level
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