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Hi, I’m Nicky Pandey, a strategic Social Media Manager and Content Strategist with 6+ years of experience driving branded content partnerships, managing creator collaborations, and executing revenue-focused campaigns for premium lifestyle, wellness, and personal branding clients. I’m skilled at negotiating deliverables, closing high-potential opportunities, and working cross-functionally to deliver pitch-perfect campaigns that boost reach and ROI. I’ve collaborated with top-tier brands to identify high-potential creator partnerships, craft on-brand strategies, and track performance to demonstrate ROI to stakeholders. I combine creative storytelling with data-driven decision making to deliver campaigns that not only look great but also move the needle on engagement and revenue.…Hi, I’m Nicky Pandey, a strategic Social Media Manager and Content Strategist with 6+ years of experience driving branded content partnerships, managing creator collaborations, and executing revenue-focused campaigns for premium lifestyle, wellness, and personal branding clients. I’m skilled at negotiating deliverables, closing high-potential opportunities, and working cross-functionally to deliver pitch-perfect campaigns that boost reach and ROI. I’ve collaborated with top-tier brands to identify high-potential creator partnerships, craft on-brand strategies, and track performance to demonstrate ROI to stakeholders. I combine creative storytelling with data-driven decision making to deliver campaigns that not only look great but also move the needle on engagement and revenue.

Nicky Pandey

Social Media Manager, Content Strategist, Content Producer, +2

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Hi, I’m Nicky Pandey, a strategic Social Media Manager and Content Strategist with 6+ years of experience driving branded content partnerships, managing creator collaborations, and executing revenue-focused campaigns for premium lifestyle, wellness, and personal branding clients. I’m skilled at negotiating deliverables, closing high-potential opportunities, and working cross-functionally to deliver pitch-perfect campaigns that boost reach and ROI. I’ve collaborated with top-tier brands to identify high-potential creator partnerships, craft on-brand strategies, and track performance to demonstrate ROI to stakeholders. I combine creative storytelling with data-driven decision making to deliver campaigns that not only look great but also move the needle on engagement and revenue.…Hi, I’m Nicky Pandey, a strategic Social Media Manager and Content Strategist with 6+ years of experience driving branded content partnerships, managing creator collaborations, and executing revenue-focused campaigns for premium lifestyle, wellness, and personal branding clients. I’m skilled at negotiating deliverables, closing high-potential opportunities, and working cross-functionally to deliver pitch-perfect campaigns that boost reach and ROI. I’ve collaborated with top-tier brands to identify high-potential creator partnerships, craft on-brand strategies, and track performance to demonstrate ROI to stakeholders. I combine creative storytelling with data-driven decision making to deliver campaigns that not only look great but also move the needle on engagement and revenue.

Available to hire

Hi, I’m Nicky Pandey, a strategic Social Media Manager and Content Strategist with 6+ years of experience driving branded content partnerships, managing creator collaborations, and executing revenue-focused campaigns for premium lifestyle, wellness, and personal branding clients. I’m skilled at negotiating deliverables, closing high-potential opportunities, and working cross-functionally to deliver pitch-perfect campaigns that boost reach and ROI.

I’ve collaborated with top-tier brands to identify high-potential creator partnerships, craft on-brand strategies, and track performance to demonstrate ROI to stakeholders. I combine creative storytelling with data-driven decision making to deliver campaigns that not only look great but also move the needle on engagement and revenue.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Advanced

Work Experience

Content Strategist at Bandcraft, MH

January 1, 2015 - Present

Crafted and pitched tailored content strategies for premium clients (Tanvi Bhatt, Saahil Mehta, Dr. Darshita, Dr. Ashwini, Lumex Group, SOMAwelixir), aligning organic and paid goals. Identified high-potential creator partnerships and brand collabs to expand reach and revenue impact. Negotiated deliverables, timelines, and budgets with clients and partners to close deals efficiently. Worked closely with internal teams and external partners to deliver pitch-perfect, on-brand campaigns. Tracked performance metrics to refine strategy and present ROI to stakeholders.

Virtual Business Operations Associate at Elf Help Outsourcing Solutions

February 1, 2025 - April 1, 2025

Supported cross-functional operations aligned to UK time zones, delivering high-volume tasks with 100% compliance to GDPR standards. Managed confidential projects with precision and met tight deadlines consistently. Contributed over 200+ service hours within 2 months, exceeding quality benchmarks.

Social Media Executive at ANIKA ENTERPRISES

January 1, 2022 - December 1, 2024

Designed and executed social media strategies, driving a 30% increase in engagement and a 20% boost in brand awareness. Managed online communities to strengthen interaction and brand loyalty through consistent content and quick responses. Created visually appealing posts in Canva and scheduled them using Meta Business Suite for optimal reach. Analyzed campaign performance with Instagram Insights and LinkedIn Analytics to refine strategy. Managed client communications, handled negotiation with micro-influencers for lifestyle campaigns, and ensured deliverables met brand goals.

Executive Assistant at LK Projects PVT LTD

January 1, 2017 - December 1, 2021

Experienced Executive Assistant with a proven track record in high-level administrative support, calendar management, and cross-department coordination. Skilled in multitasking, travel planning, and maintaining confidentiality in fast-paced environments.