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Hi, I’m Nicola Lyon, an art director and creative leader with over 17 years of experience shaping punchy marketing, packaging and branding for makeup, skincare and fashion brands across the globe. I oversee creative direction across all channels and touchpoints, translating brand strategy into bold visuals that spark engagement and drive growth for retailers and consumers alike. From Sephora campaigns and Macy’s in-store displays to agency collaborations and multi-platform launches, I’ve led photoshoots, branding refreshes and experiential events that elevate brand storytelling. I’ve redesigned websites, crafted social and email campaigns, and built cohesive identities for global brands, partnering with teams and retailers like Credo, Cardon Skincare and Meroda to deliver compelling, retail-ready creative.…Hi, I’m Nicola Lyon, an art director and creative leader with over 17 years of experience shaping punchy marketing, packaging and branding for makeup, skincare and fashion brands across the globe. I oversee creative direction across all channels and touchpoints, translating brand strategy into bold visuals that spark engagement and drive growth for retailers and consumers alike. From Sephora campaigns and Macy’s in-store displays to agency collaborations and multi-platform launches, I’ve led photoshoots, branding refreshes and experiential events that elevate brand storytelling. I’ve redesigned websites, crafted social and email campaigns, and built cohesive identities for global brands, partnering with teams and retailers like Credo, Cardon Skincare and Meroda to deliver compelling, retail-ready creative.

Nicola Lyon

Creative Director, Art Director, Graphic Designer, +2

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Hi, I’m Nicola Lyon, an art director and creative leader with over 17 years of experience shaping punchy marketing, packaging and branding for makeup, skincare and fashion brands across the globe. I oversee creative direction across all channels and touchpoints, translating brand strategy into bold visuals that spark engagement and drive growth for retailers and consumers alike. From Sephora campaigns and Macy’s in-store displays to agency collaborations and multi-platform launches, I’ve led photoshoots, branding refreshes and experiential events that elevate brand storytelling. I’ve redesigned websites, crafted social and email campaigns, and built cohesive identities for global brands, partnering with teams and retailers like Credo, Cardon Skincare and Meroda to deliver compelling, retail-ready creative.…Hi, I’m Nicola Lyon, an art director and creative leader with over 17 years of experience shaping punchy marketing, packaging and branding for makeup, skincare and fashion brands across the globe. I oversee creative direction across all channels and touchpoints, translating brand strategy into bold visuals that spark engagement and drive growth for retailers and consumers alike. From Sephora campaigns and Macy’s in-store displays to agency collaborations and multi-platform launches, I’ve led photoshoots, branding refreshes and experiential events that elevate brand storytelling. I’ve redesigned websites, crafted social and email campaigns, and built cohesive identities for global brands, partnering with teams and retailers like Credo, Cardon Skincare and Meroda to deliver compelling, retail-ready creative.

Available to hire

Hi, I’m Nicola Lyon, an art director and creative leader with over 17 years of experience shaping punchy marketing, packaging and branding for makeup, skincare and fashion brands across the globe. I oversee creative direction across all channels and touchpoints, translating brand strategy into bold visuals that spark engagement and drive growth for retailers and consumers alike.

From Sephora campaigns and Macy’s in-store displays to agency collaborations and multi-platform launches, I’ve led photoshoots, branding refreshes and experiential events that elevate brand storytelling. I’ve redesigned websites, crafted social and email campaigns, and built cohesive identities for global brands, partnering with teams and retailers like Credo, Cardon Skincare and Meroda to deliver compelling, retail-ready creative.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Creative Director at Meroda Cosmetics

January 1, 2025 - January 1, 2025

Overseeing creative direction across all channels & touchpoints internally & externally (including launching in retailers such as Douglas). Reviewing & rolling out new branding & packaging (WIP), while elevating existing branding.

Creative Director at Credo Beauty

January 1, 2023 - January 1, 2023

Concepted and led branding and campaigns; produced in-store & digital marketing content; refreshed brand strategy; aligned with website redesign; art directed photo shoots and marketing campaigns.

Creative Director at Cardon Skincare

January 1, 2023 - January 1, 2023

Led branding and packaging for skincare line; concepted and executed multi-platform campaigns; in-store displays and marketing material; collaborated with agencies.

Sr. Digital Designer at Sephora

January 1, 2019 - January 1, 2019

Art direction and digital design for Sephora’s brand communications; website, email, social media campaigns and digital assets.

Sr. Designer at Walmart

January 1, 2016 - January 1, 2016

Design work for Walmart brand; digital and print marketing materials; in-store assets.

Graphic Designer at Unionmade

January 1, 2016 - January 1, 2016

In-store and print design for Unionmade; marketing materials.

Sr. Designer at Freelance

January 1, 2015 - January 1, 2015

Freelance design work for various clients across New York (2013-2015).

Sr. Designer at Unionmade

January 1, 2016 - January 1, 2016

Produced marketing materials, branding and packaging design for the brand; created campaigns for in-store and digital channels.

Freelance Designer at London & Sydney (Various)

January 1, 2012 - January 1, 2012

Provided freelance graphic design and branding services for clients in London and Sydney; early career work in print and digital campaigns.

Creative Director at Meroda Cosmetics

January 1, 2023 - January 1, 2025

Overseeing creative direction across all channels and touchpoints, leading branding and packaging refreshes, and elevating existing branding. Responsible for retailer launches and in-store visuals, packaging design systems, and cross-channel marketing alignment.

Freelance Creative at Credo Beauty

January 1, 2021 - January 1, 2023

Provided freelance creative support for brand campaigns, social assets, packaging concepts, and store-facing visuals; collaborated with agencies to align branding with website updates and multi-channel marketing.

Creative Director at Cardon Skincare

January 1, 2020 - January 1, 2023

Led brand strategy, packaging design and visual identity for skincare lines, ensuring cohesive brand storytelling across digital, retail and experiential platforms.

Sr. Digital Designer at Sephora

January 1, 2016 - January 1, 2019

Directed digital design across Sephora’s online channels, email programs, social campaigns and interactive efforts, contributing to UX-focused merchandising visuals.

Sr. Designer at Freelance

January 1, 2013 - January 1, 2015

Freelance design work in NYC across branding, print, web and packaging for a variety of clients, delivering cohesive visual identities.