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I'm Nicole Amrhein, a driven advertising student with a passion for building brands through engaging social content, data-driven strategy, and cross-team collaboration. I thrive in fast-paced environments where creative ideas meet measurable results, and I love turning insights into action that resonates with audiences. With hands-on experience ranging from content creation and SEO to paid media and event promotion, I bring a practical, UIUC-focused perspective to marketing campaigns. I enjoy partnering with merchandising, operations, and product teams to align initiatives with business goals and to deliver compelling experiences for students and customers alike.…I'm Nicole Amrhein, a driven advertising student with a passion for building brands through engaging social content, data-driven strategy, and cross-team collaboration. I thrive in fast-paced environments where creative ideas meet measurable results, and I love turning insights into action that resonates with audiences. With hands-on experience ranging from content creation and SEO to paid media and event promotion, I bring a practical, UIUC-focused perspective to marketing campaigns. I enjoy partnering with merchandising, operations, and product teams to align initiatives with business goals and to deliver compelling experiences for students and customers alike.

Nicole Amrhein

Social Media Manager, Content Producer, Content Creator, +2

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I'm Nicole Amrhein, a driven advertising student with a passion for building brands through engaging social content, data-driven strategy, and cross-team collaboration. I thrive in fast-paced environments where creative ideas meet measurable results, and I love turning insights into action that resonates with audiences. With hands-on experience ranging from content creation and SEO to paid media and event promotion, I bring a practical, UIUC-focused perspective to marketing campaigns. I enjoy partnering with merchandising, operations, and product teams to align initiatives with business goals and to deliver compelling experiences for students and customers alike.…I'm Nicole Amrhein, a driven advertising student with a passion for building brands through engaging social content, data-driven strategy, and cross-team collaboration. I thrive in fast-paced environments where creative ideas meet measurable results, and I love turning insights into action that resonates with audiences. With hands-on experience ranging from content creation and SEO to paid media and event promotion, I bring a practical, UIUC-focused perspective to marketing campaigns. I enjoy partnering with merchandising, operations, and product teams to align initiatives with business goals and to deliver compelling experiences for students and customers alike.

Available to hire

I’m Nicole Amrhein, a driven advertising student with a passion for building brands through engaging social content, data-driven strategy, and cross-team collaboration. I thrive in fast-paced environments where creative ideas meet measurable results, and I love turning insights into action that resonates with audiences.

With hands-on experience ranging from content creation and SEO to paid media and event promotion, I bring a practical, UIUC-focused perspective to marketing campaigns. I enjoy partnering with merchandising, operations, and product teams to align initiatives with business goals and to deliver compelling experiences for students and customers alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content and Strategy Intern at Ace Hardware Corporation

May 1, 2025 - Present

Work cross-functionally with merchandising, retail operations, and product category teams to align initiatives with business goals; Manage social accounts and produce video and visual assets for marketing channels to increase brand visibility and engagement, generating a monthly audience of over 27,000 users on YouTube; Build SEO-focused blogs and edit website pages to improve search visibility and online presence.

Marketing Intern at Canopy Club

August 1, 2024 - January 1, 2026

Executed market research to inform digital strategy and strengthen brand awareness and ticket sales with students; Arranged promotional assets and built Meta event pages to support upcoming shows and audience outreach; Assisted with event promotion and monitoring activity on all social channels, including posts, messages, mentions, and playlists.

Media Planner at EARS Effingham Animal Rescue Sanctuary

October 1, 2025 - December 1, 2025

Conducted competitor and market research to identify effective digital media strategies and audience targeting opportunities within the nonprofit animal rescue space; Identified key platforms and estimated media costs to optimize budget allocation across advertising channels; Recommended a mix of paid and organic media based on audience behavior, platform performance, and campaign goals.

Social Media Manager at EVP Tour

May 1, 2024 - September 1, 2024

Crafted graphics for Meta for an audience of over 6,000 followers, increasing conversion on website; Designed and managed creation of event flyers and merchandise using Adobe Creative Suite.

Campus Representative at Greek House

May 1, 2023 - May 1, 2024

Collaborated with sales managers and student organizations to generate leads and support sales growth.

Freelance Social Media Account Admin at Freelance

May 1, 2023 - December 1, 2023

Curated captions and posts for update account reaching over 55,000 followers, strengthening audience engagement and brand voice.

Project Manager at American Advertising Federation, Build-it Agency

August 1, 2024 - May 1, 2026

Evaluate team ideas through strategic brand development documents and analyze audience preferences and needs; Supervise peers in the development of a market-driven product, from identifying our target audience to final packaging design.

General Member at Mosaic Agency

August 1, 2024 - December 1, 2024

Partnered with a youth mental health nonprofit to optimize their website traffic through a Google Ads campaign; Established a reporting framework to track and research high-performing website performance metrics.

Strategist at Midnight Oil Agency

August 1, 2023 - May 1, 2024

Assessed brand positioning to coordinate paid Instagram Ads and organized brand ambassador events to gain traction for client.

Campaign Manager at Amazon Ads Campaign

January 1, 2024 - May 1, 2024

Carried out a category and competitor campaign for a client on Amazon, resulting in nearly $8,000 in sales and 1,696,997 impressions.

Director of Merchandise at Alpha Gamma Delta

December 1, 2022 - December 1, 2023

Networked with various clothing vendors to construct and place orders for philanthropic and sisterhood events.