Nicole Lim

Supported the formation of brand identity, including visual direction, tone, and overall creative positioning. Assisted with content creation for social media and marketing use, including filming and editing short-form videos and coordinating photo shoots. Contributed to styling, creative direction, and shoot planning to ensure visual consistency across brand assets. Assisted in writing and refining brand copy for digital platforms and presentations. Drafted and designed footwear concepts, contributing directly to design and development of the product.

Developed an independent ceramics practice grounded in narrative, material exploration, and cultural reference. Wrote and edited artist statements, product descriptions, website copy, and explanatory texts to articulate concepts and processes. Produced visual documentation of work through photography and short-form video, editing images (Adobe Lightroom) and videos (CapCut) for clarity and coherence. Designed and maintained the studio website, shaping copy, layout, and visual hierarchy to support storytelling and accessibility. Engaged audiences at public markets and festivals, explaining work, concepts, and techniques in accessible language. Managed multiple commissioned projects concurrently, handling written correspondence, revisions, and timeliness with clients.

Supported brand marketing through the creation of written and visual content for product launches, markets, and digital platforms. Managed brand tone and storytelling, ensuring consistency across public-facing touchpoints and customer communications. Produced and edited short-form video content using CapCut and optimised visual assets using Adobe Lightroom for social media and online use. Engaged directly with customers at public events and markets (Singapore Clay Festival 2024 & 2025; Planters Market 2025), representing the brand professionally and strengthening customer relationships. Coordinated client-facing commission projects from brief to completion, handling written correspondence, feedback, and timelines. Translated creative concepts and production processes into clear, accessible narratives for a general audience. Developed written content, graphics, and website materials, strengthening clarity, tone, and audience-focused writing.