Nicole Hoffmann

Managing Director of Marketing & Branding at AXIOM Fine Art Consulting

Oversee and amplify the firm's marketing and branding across luxury art, design, and real estate sectors; lead integrated marketing and branding initiatives; shape brand authority; align with curatorial standards; drive growth.

Director of Marketing at Engel & Volkers

Direct comprehensive marketing and brand strategy across luxury real estate channels; lead multi-channel campaigns; manage external partnerships; drive client engagement and market share.

Director of Marketing at La Villa Salée

Lead branding and marketing initiatives for the luxury villa, including guest experience, listing management on Airbnb & VRBO, partnerships with local real estate brokers and travel agencies to drive referrals and bookings; oversee content creation, press, events, and print marketing.

Director of Marketing at Engel & Völkers

Directed the global luxury real estate brand's marketing and branding strategies, integrating local market insights with global branding to drive growth and market visibility. Collaborated with senior management, real estate advisors, and external partners to ensure marketing objectives aligned with business goals. Led cross-channel campaigns across digital, PR, events, and print to elevate brand equity.

Director of Marketing at Brand Alchemy

Spearheaded comprehensive marketing strategies for luxury real estate clients across multiple markets; elevated brand presence and engagement; oversaw marketing efforts for 10+ high-producing luxury real estate advisors; built strong client relationships and delivered integrated campaigns across digital and print.