I’m a seasoned Graphic Designer with over 20 years of experience, and my creative journey has led me through diverse industries—from healthcare to fitness, education to cutting-edge SaaS companies.
Crafting captivating and effective digital and print solutions for my clients is something that drives me. I thrive on turning ideas into visual masterpieces that resonate. Whether it’s branding, storytelling, or enhancing visual communication, count me in!
An expert in nearly the entire Adobe Creative Suite - InDesign, Illustrator, Photoshop, Premiere Pro, and Dreamweaver - I do have a special place in my heart for digital media design. I’m also well-versed in a variety of web design platforms (i.e., WordPress, SquareSpace, Wix, etc.,), email automation systems (i.e., Pardot, HubSpot, SendinBlue, SendGrid, etc.,), the entire Microsoft Office Suite, and in HTML & CSS.
My ultimate goal is to elevate your brand both in person and online in every way possible - from digital ads and social media graphics to large scale banners at a tradeshow or hardcopy brochures and business to distribute at a conference. I want to ensure that wherever your organization’s name pops up, it truly shows the mission and values of your brand.
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Experience Level
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Industry Experience
Your website is the first impression customers will have with your company and your product. Branding, messaging, user experience, design, forms, etc - everything is crucial and you have seconds to make or break it. I have experience designing web graphics, writing CSS and HTML, adding keywords to improve SEO, and more.
Your website is just - if not more - important than your actual building (if you have one) - believe it or not. It’s an extension of your product and the first place people go to get to know you.
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- Carousel ads - keep a user clicking through;
- Display ads - short messaging & powerful imagery that fit various sizes;
- Your company branding MUST be strong and the messaging must be clear
Your favorite website, social platform, and online in general is inundated with ads. So, while knowing your target audience is crucial, you also need to stand out from the rest.
- adding crop marks so print companies can finish the product to exact measurements;
- embed images and fonts, so design elements are correct and rendered at the highest resolution
Printed collateral, while similar to digital, requires extra steps to make sure the final product showcases the company in the best possible light. Elements to double check include:
- making sure CMYK is being used to ensure crisp and accurate color matching;
Gated or ungated - that is often the question. Know your audience - know your asset. Digital assets can include eBooks, infographics, white papers, brochures, flyers, and everything inbetween - and I’ve designed them all.
Digital collateral is a great way to get your information in front of a customer quickly and easily. Links can be embedded into an interactive pdf and emailed to get content to your customers seamlessly.
- Working with conference organizers to confirm booth area size, deadlines, etc., and selecting and ordering all booth furniture
- Working with Marketing Operations to create email campaigns and Marketing Coordinator to design and schedule social media posts
I have managed a company’s presence at conferences and tradeshows several times a year. These multi-faceted projects require cross-functional department collaboration and include:
Working closely with sales and product marketers months prior to decide on messaging, social and email campaigns, gamification, swag and any printed collateral so memorable and critical messaging is being clearly communicated to show attendees.
- Designing and ordering background graphics, swag and print collateral, as well coordinately timely shipping of all necessary items to the tradeshow warehouses
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