I’m Nicole Machargo, a results-driven marketing professional with over six years of experience in social media management, content strategy, and brand growth. Currently pursuing a Bachelor of Business Administration with a minor in Marketing and Psychology at the University of Miami, I combine a deep understanding of consumer behavior with innovative marketing techniques. Throughout my career, I’ve successfully managed and executed high-impact campaigns for brands like KBSPets, Hilton Miami Downtown, and Royal Caribbean International. Notably, I grew social media followings from just 300 to over 242,000 followers in under a year and created viral videos that garnered over 30 million views organically. My work has also included spearheading influencer collaborations with celebrities like Khloe Kardashian, Machine Gun Kelly, and Paris Hilton, driving significant brand recognition. I am skilled in social media strategy, video editing, SEO, content marketing, and data analysis, with a focus on using insights to optimize campaign performance. What sets me apart is my ability to blend marketing expertise with psychological insights, crafting campaigns that resonate deeply with audiences and foster lasting brand loyalty. --- **Employment and project experience** **Marketing Coordinator / Social Media Manager** KBSPets - June 2020 - Present **Social Media Strategist** Royal Caribbean International - August 2019 - December 2022 **Social Media Specialist** Hilton Miami Downtown - October 2022 - May 2023

I’m Nicole Machargo, a results-driven marketing professional with over six years of experience in social media management, content strategy, and brand growth. Currently pursuing a Bachelor of Business Administration with a minor in Marketing and Psychology at the University of Miami, I combine a deep understanding of consumer behavior with innovative marketing techniques. Throughout my career, I’ve successfully managed and executed high-impact campaigns for brands like KBSPets, Hilton Miami Downtown, and Royal Caribbean International. Notably, I grew social media followings from just 300 to over 242,000 followers in under a year and created viral videos that garnered over 30 million views organically. My work has also included spearheading influencer collaborations with celebrities like Khloe Kardashian, Machine Gun Kelly, and Paris Hilton, driving significant brand recognition. I am skilled in social media strategy, video editing, SEO, content marketing, and data analysis, with a focus on using insights to optimize campaign performance. What sets me apart is my ability to blend marketing expertise with psychological insights, crafting campaigns that resonate deeply with audiences and foster lasting brand loyalty. --- **Employment and project experience** **Marketing Coordinator / Social Media Manager** KBSPets - June 2020 - Present **Social Media Strategist** Royal Caribbean International - August 2019 - December 2022 **Social Media Specialist** Hilton Miami Downtown - October 2022 - May 2023

Available to hire

I’m Nicole Machargo, a results-driven marketing professional with over six years of experience in social media management, content strategy, and brand growth.

Currently pursuing a Bachelor of Business Administration with a minor in Marketing and Psychology at the University of Miami, I combine a deep understanding of consumer behavior with innovative marketing techniques. Throughout my career, I’ve successfully managed and executed high-impact campaigns for brands like KBSPets, Hilton Miami Downtown, and Royal Caribbean International. Notably, I grew social media followings from just 300 to over 242,000 followers in under a year and created viral videos that garnered over 30 million views organically. My work has also included spearheading influencer collaborations with celebrities like Khloe Kardashian, Machine Gun Kelly, and Paris Hilton, driving significant brand recognition. I am skilled in social media strategy, video editing, SEO, content marketing, and data analysis, with a focus on using insights to optimize campaign performance. What sets me apart is my ability to blend marketing expertise with psychological insights, crafting campaigns that resonate deeply with audiences and foster lasting brand loyalty.


Employment and project experience

Marketing Coordinator / Social Media Manager KBSPets

  • June 2020 - Present

Social Media Strategist Royal Caribbean International

  • August 2019 - December 2022

Social Media Specialist Hilton Miami Downtown

  • October 2022 - May 2023
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Skills

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Experience Level

Pinterest
Expert
YouTube
Expert
Twitter
Expert
Tiktok
Expert
Social Media Design
Expert
Snapchat
Expert
Slack Workflow
Expert
Reddit
Expert
Quora
Expert
Branding
Expert
Microsoft Word
Expert
Microsoft Excel
Expert
Logo
Expert
Instagram
Expert
Facebook
Expert
Email Marketing
Expert
Copywriting
Expert
Canva
Expert
See more

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Business Administration at University of Miami
August 26, 2020 - January 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Professional Services, Retail
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