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I'm Nicole Jagpal, a social media manager and strategist based in Toronto. Over the past decade I’ve helped brands grow their digital presence through end-to-end social media solutions, data-driven strategies, and high-performing content. I specialize in influencer partnerships, campaigns, and community building, turning audiences into loyal communities while staying ahead of trends. I’m passionate about measurable results and collaboration with high-profile creators to strengthen brand reach.…I'm Nicole Jagpal, a social media manager and strategist based in Toronto. Over the past decade I’ve helped brands grow their digital presence through end-to-end social media solutions, data-driven strategies, and high-performing content. I specialize in influencer partnerships, campaigns, and community building, turning audiences into loyal communities while staying ahead of trends. I’m passionate about measurable results and collaboration with high-profile creators to strengthen brand reach.

Nicole Jagpal

Social Media Manager, Content Creator, Brand Strategist, +3

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I'm Nicole Jagpal, a social media manager and strategist based in Toronto. Over the past decade I’ve helped brands grow their digital presence through end-to-end social media solutions, data-driven strategies, and high-performing content. I specialize in influencer partnerships, campaigns, and community building, turning audiences into loyal communities while staying ahead of trends. I’m passionate about measurable results and collaboration with high-profile creators to strengthen brand reach.…I'm Nicole Jagpal, a social media manager and strategist based in Toronto. Over the past decade I’ve helped brands grow their digital presence through end-to-end social media solutions, data-driven strategies, and high-performing content. I specialize in influencer partnerships, campaigns, and community building, turning audiences into loyal communities while staying ahead of trends. I’m passionate about measurable results and collaboration with high-profile creators to strengthen brand reach.

Available to hire

I’m Nicole Jagpal, a social media manager and strategist based in Toronto. Over the past decade I’ve helped brands grow their digital presence through end-to-end social media solutions, data-driven strategies, and high-performing content.

I specialize in influencer partnerships, campaigns, and community building, turning audiences into loyal communities while staying ahead of trends. I’m passionate about measurable results and collaboration with high-profile creators to strengthen brand reach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager & Community Builder at Social Butterfly Team Inc.

January 1, 2021 - Present

Developed and executed social media strategies; created platform-specific content including static posts, videos, Reels, and carousels to maximize engagement; managed 3 team members (content, website & graphics) and 15+ freelancers; built portfolio and led influencer partnerships to drive engagement.

Content Marketing & Website Team Lead at One Local

May 1, 2021 - February 1, 2023

Developed and executed targeted marketing campaigns; led content marketing and website initiatives to improve engagement and ROI.

Founder | Social Butterfly Team Inc. at Social Butterfly Team Inc.

January 1, 2021 - Present

Developed and executed social media strategies; created platform-specific content (static posts, videos, Reels, and carousels); managed community engagement, influencer collaborations, and brand partnerships; tracked and analyzed KPIs to refine strategies and maximize ROI; designed and executed email marketing campaigns, contributing to improved open rates and conversions.

Social Media Coordinator at SickKids Foundation

December 1, 2022 - Present

Manage and oversee SickKids Foundation social media accounts on platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, Threads and YouTube.

Education

Bachelor of Commerce - Honours at Ontario Tech Univeristy

November 11, 2024 - November 1, 2024

Marketing Major

Certificate, Writing Digital Content at University of Toronto

November 11, 2024 - November 11, 2024

Bachelor of Commerce - Honours at Ontario Tech University

January 1, 2011 - January 1, 2013

Entrepreneurship and Small Business Diploma at Durham College

January 1, 2010 - January 1, 2011

Bachelor of Commerce - Honours at Ontario Tech University

January 1, 2011 - January 1, 2013

Diploma, Entrepreneurship and Small Business at Durham College

January 1, 2010 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Healthcare, Non-Profit Organization, Wholesale & Distribution, Other, Consumer Goods, Retail, Media & Entertainment, Software & Internet, Professional Services