Senior Social Media Specialist at NJM Insurance Group

Develop engaging and topical content for all social channels and job board profiles aligned with corporate messaging, brand guidelines, and buyer personas. Strategize and manage branded social platforms, achieving engagement rates up to 9.3% higher than industry standards. Conceptualize and implement monthly social calendars including enterprise-wide initiatives. Coordinate with NJM partners and influencers (e.g., Philadelphia 76ers, Cleveland Browns, Carli Lloyd, CHOP, Villanova, NJSGA, GAP, Trenton Thunder, Somerset Patriots, and others) for social campaigns. Leverage social media management software for scheduling, listening, engagement, analytics, and employee advocacy. Lead onboarding and training of a Social Media Analyst. Manage the NJM company blog and careers blog including copy, metadata, graphics/photography, social distribution, and legal approvals. Developed the Social Media Content Advisory Committee to align cross-functional stakeholders on strategy. Mentor to current CE

Social Media Specialist at NJM Insurance Group

Responsible for creation of content for NJM social media accounts. Manage NJM blog, including html coding to publish blog posts. Run monthly 'Content Club' to work with employees from various departments and identify most important content to share on social. Develop, run, and analyze quarterly social media campaigns. Manage analytics and reporting for all social channels. Supervisor of Social Media Intern; providing training and managing daily tasks and assignments. Provide creative and analytical support for paid social ads.

Social Media Associate at NJM Insurance Group

Edit and upload videos to YouTube and repurpose as content for other social channels. Collaborate with the Marketing Department to ensure cohesive initiatives and outward-facing communications. Develop creative, compelling, and relevant content for NJM's blog and various social media platforms. Monitor, measure, and report on all social media initiatives. Provide customer service by monitoring daily activity and responding to social mentions, questions, and complaints. Compile weekly analytics into reports of social media activity for distribution to the executive leadership team. Execute paid ads on Facebook.

Social Media Marketing Intern at TerraCycle

Raised brand awareness by creating and scheduling content to Facebook, Instagram, Twitter, and Tumblr to promote eco-friendly content and company values. Increased Twitter followers by 900 and reached 300,000 weekly Twitter impressions. Optimized YouTube videos for SEO and increased YouTube lifetime views by 19,000. Promoted company recycling programs, connected with fan and customer base, and spread awareness of the company mission through social media.

Manager at Haagen-Dazs

- Recognized as National Employee of the Month in November 2015. - Designed sales displays and promotional materials. - Trained new staff members by corporate standards and assisted in hiring process. - Created and managed Twitter page for North Brunswick store.