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I am Nicolas de Freitas Lopes, a digital marketing professional specializing in SEO and content marketing. Over the last five years I have worked with blogs, SaaS, and e-commerce brands in B2B, B2C, and B2B2C models, helping them improve organic visibility, optimize on-page elements, and build editorial strategies aligned with business goals. I am currently pursuing a degree in Data Analysis and seeking remote opportunities (CLT, PJ, or freelance) while completing my licentiate studies in São Paulo state. I enjoy collaborating with cross-functional teams, translating data insights into actionable strategies, and delivering measurable results for global markets.…I am Nicolas de Freitas Lopes, a digital marketing professional specializing in SEO and content marketing. Over the last five years I have worked with blogs, SaaS, and e-commerce brands in B2B, B2C, and B2B2C models, helping them improve organic visibility, optimize on-page elements, and build editorial strategies aligned with business goals. I am currently pursuing a degree in Data Analysis and seeking remote opportunities (CLT, PJ, or freelance) while completing my licentiate studies in São Paulo state. I enjoy collaborating with cross-functional teams, translating data insights into actionable strategies, and delivering measurable results for global markets.

Nicolas de Freitas Lopes

Digital Marketer, Marketing Strategist, Content Creator, +2

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I am Nicolas de Freitas Lopes, a digital marketing professional specializing in SEO and content marketing. Over the last five years I have worked with blogs, SaaS, and e-commerce brands in B2B, B2C, and B2B2C models, helping them improve organic visibility, optimize on-page elements, and build editorial strategies aligned with business goals. I am currently pursuing a degree in Data Analysis and seeking remote opportunities (CLT, PJ, or freelance) while completing my licentiate studies in São Paulo state. I enjoy collaborating with cross-functional teams, translating data insights into actionable strategies, and delivering measurable results for global markets.…I am Nicolas de Freitas Lopes, a digital marketing professional specializing in SEO and content marketing. Over the last five years I have worked with blogs, SaaS, and e-commerce brands in B2B, B2C, and B2B2C models, helping them improve organic visibility, optimize on-page elements, and build editorial strategies aligned with business goals. I am currently pursuing a degree in Data Analysis and seeking remote opportunities (CLT, PJ, or freelance) while completing my licentiate studies in São Paulo state. I enjoy collaborating with cross-functional teams, translating data insights into actionable strategies, and delivering measurable results for global markets.

Available to hire

I am Nicolas de Freitas Lopes, a digital marketing professional specializing in SEO and content marketing. Over the last five years I have worked with blogs, SaaS, and e-commerce brands in B2B, B2C, and B2B2C models, helping them improve organic visibility, optimize on-page elements, and build editorial strategies aligned with business goals.

I am currently pursuing a degree in Data Analysis and seeking remote opportunities (CLT, PJ, or freelance) while completing my licentiate studies in São Paulo state. I enjoy collaborating with cross-functional teams, translating data insights into actionable strategies, and delivering measurable results for global markets.

Skills

SEO

Copywriting

Experience Level

SEO

Expert

Copywriting

Expert

Language

Spanish; Castilian

Advanced

English

Advanced

Work Experience

SEO Analyst Jr. at Raccoon Marketing Digital

March 1, 2021 - December 1, 2021

Website auditing and consulting for On-Page and Off-Page SEO and Content Marketing, following industry best practices for blogs and e-commerce, using tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console, and Screaming Frog. Conducted competitor benchmarking with keyword analysis for On-Page optimizations, implemented new menu categories, and provided editorial support including validation of blog content. Monitored KPIs for monthly MoM and YoY performance, built dashboards for automated tracking of Organic Visibility KPIs, and drafted implementation recommendations to improve Core Web Vitals. Delivered GA training for newly onboarded interns.

SEO Analyst (Mid-level) at Corebiz

January 1, 2022 - May 1, 2023

Managed a larger portfolio of client accounts with a primary role as the client point of contact. Delivered monthly and semi-annual results reports, executed implementations via CMS (VTEX IO and Legacy), contributed to Growth and SEO strategy discussions, and supported editorial reviews of content. Performed competitive keyword analyses for briefing, optimized blog posts for link building, and ensured proper HTML markup and structured data. Participated in strategic planning and presented results to leadership.

SEO & Content Analyst at WebShare

October 1, 2022 - January 31, 2023

On-Page tag optimizations, backlink audits, and technical SEO audits with emphasis on page speed (CWV), crawl budget, and coverage errors (broken internal links, missing or conflicting canonicals, x-default hreflang). Suggested new content topics and optimized existing content aiming for featured snippets, and presented to stakeholders with sign-off on developer implementations and content created by copywriters. KPIs defined for a holistic Growth strategy; site reviews conducted in staging environments.

Senior SEO Analyst at Data Soul

June 1, 2023 - July 1, 2024

Built the SEO department from the ground up, managed the SEO and Content team, supported the commercial team in generating SEO pitches, and had final say on SEO strategies for 12 agency clients. Created quarterly and annual plans, presented roadmaps and year-end reports, and led VTEX Legacy to VTEX IO migrations along with new website creation.

SEO Consultant – Freelance at Freelance

September 1, 2023 - March 1, 2025

Independent SEO consultant delivering tactical-operational plans covering On-Page SEO, Technical SEO, Core Web Vitals, UX, CRO, and blog content management on WordPress for clients. Managed projects and led a team of developers and copywriters to deliver end-to-end SEO solutions.

SEO Analyst at Rentcars

July 1, 2024 - December 1, 2025

Leading multinational SEO across 14 languages/markets (LATAM/MX, NAM, EMEA, ROW). Directed programmatic SEO for airport, location, company, and product pages; technical governance across subdomains; structured data audits (CollectionPage, ItemList, Product/Offer, AutoRental, FAQPage, BreadcrumbList); managed canonical/hreflang, robots.txt, and CWV. Implemented n8n automations for content production across markets. Coordinated with Product, Engineering, and Content to prioritize data-driven roadmaps and experiments, improving crawling, indexation, and Rich Results coverage.

SEO Specialist at Clara

January 1, 2026 - April 1, 2026

Technical SEO and Web Operations Specialist for a B2B fintech operating in Brazil, Mexico, and Colombia. Automated a weekly organic SEO dashboard (Chart.js, 6 tabs, 13 charts) integrating GSC + GA4 + Bing + SEMrush via MCP, with a custom Python server (FastMCP). Implemented Slack summaries and RAG workflow using n8n and Supabase. Managed white-label domains and landing pages, post-migration page optimization, and cross-functional collaboration with Product, Infrastructure, Design, and Communications.