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I’m a social media specialist who loves transforming ideas into content that stops the scroll. I create and manage multi-channel strategies across fitness, hospitality, and lifestyle brands—always aiming for content that feels fresh, human, and high-impact. I plan and execute full campaigns, produce photo and video content, and manage 60–100 influencer collaborations each month. I’m constantly tracking KPIs to understand what resonates, refining strategies, and making sure every post, story, or partnership has a purpose. Trends inspire me, data guides me, and creativity keeps me going. Whether I’m shaping a brand’s tone of voice, turning insights into concepts, or engaging directly with the community, I love building social experiences that people actually want to be part of.…I’m a social media specialist who loves transforming ideas into content that stops the scroll. I create and manage multi-channel strategies across fitness, hospitality, and lifestyle brands—always aiming for content that feels fresh, human, and high-impact. I plan and execute full campaigns, produce photo and video content, and manage 60–100 influencer collaborations each month. I’m constantly tracking KPIs to understand what resonates, refining strategies, and making sure every post, story, or partnership has a purpose. Trends inspire me, data guides me, and creativity keeps me going. Whether I’m shaping a brand’s tone of voice, turning insights into concepts, or engaging directly with the community, I love building social experiences that people actually want to be part of.

Nicole Santoro

Writer, Content Creator, Social Media Manager, +4

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I’m a social media specialist who loves transforming ideas into content that stops the scroll. I create and manage multi-channel strategies across fitness, hospitality, and lifestyle brands—always aiming for content that feels fresh, human, and high-impact. I plan and execute full campaigns, produce photo and video content, and manage 60–100 influencer collaborations each month. I’m constantly tracking KPIs to understand what resonates, refining strategies, and making sure every post, story, or partnership has a purpose. Trends inspire me, data guides me, and creativity keeps me going. Whether I’m shaping a brand’s tone of voice, turning insights into concepts, or engaging directly with the community, I love building social experiences that people actually want to be part of.…I’m a social media specialist who loves transforming ideas into content that stops the scroll. I create and manage multi-channel strategies across fitness, hospitality, and lifestyle brands—always aiming for content that feels fresh, human, and high-impact. I plan and execute full campaigns, produce photo and video content, and manage 60–100 influencer collaborations each month. I’m constantly tracking KPIs to understand what resonates, refining strategies, and making sure every post, story, or partnership has a purpose. Trends inspire me, data guides me, and creativity keeps me going. Whether I’m shaping a brand’s tone of voice, turning insights into concepts, or engaging directly with the community, I love building social experiences that people actually want to be part of.

Available to hire

I’m a social media specialist who loves transforming ideas into content that stops the scroll. I create and manage multi-channel strategies across fitness, hospitality, and lifestyle brands—always aiming for content that feels fresh, human, and high-impact.

I plan and execute full campaigns, produce photo and video content, and manage 60–100 influencer collaborations each month. I’m constantly tracking KPIs to understand what resonates, refining strategies, and making sure every post, story, or partnership has a purpose.

Trends inspire me, data guides me, and creativity keeps me going. Whether I’m shaping a brand’s tone of voice, turning insights into concepts, or engaging directly with the community, I love building social experiences that people actually want to be part of.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Fluent

Dutch

Beginner

Spanish; Castilian

Advanced

Work Experience

Social Media Manager at Saints & Stars

September 30, 2022 - September 30, 2022

Creative and results-driven Marketing & PR professional with experience in content strategy, brand awareness, and campaign execution. Promoted to lead a seven-person team within two weeks; drafted an editorial plan from scratch with new formats; led editorial planning and content creation for Instagram and TikTok; expanded influencer network; tracked KPIs (engagement, growth, ROI); executed multi-channel campaigns and improved brand presence. Led post-campaign reporting and ROI analysis.

Social Media Manager at Saints & Stars | Luxury Gym

May 1, 2025 - May 1, 2025

Led planning and execution of social media campaigns; built brand-consumer relationships through direct engagement; developed and executed multi-channel content across Instagram, TikTok, and LinkedIn; tracked KPIs (engagement, reach, conversions) and ROI; drafted press releases; coordinated with PR and events; mentored a growing team to drive performance.

Social Media & Influencer Manager at NYX Hotels & Leonardo Hotels (Benelux Region)

June 1, 2025 - November 16, 2025

Currently leading social media strategy and influencer collaborations across the Benelux region; planning and executing campaigns; monitoring ROI; coordinating cross-brand content; managing creator partnerships; providing monthly reporting and optimization insights.