I am a professional with a generalist profile, specialized in data analysis and marketing. I am organized and possess a great learning ability, with strong technological skills and experience in various areas. I approach work with a positive attitude, willingness, and motivation to continuously learn and adapt to any circumstances in the work environment. I excel in teamwork and working under pressure, and I am efficient in both internal and external communications. My background includes roles in SEO, marketing, data analysis, and customer success, where I've contributed to growth and performance improvements through data-driven strategies and effective collaboration.

Nicolás Rufo Mena

I am a professional with a generalist profile, specialized in data analysis and marketing. I am organized and possess a great learning ability, with strong technological skills and experience in various areas. I approach work with a positive attitude, willingness, and motivation to continuously learn and adapt to any circumstances in the work environment. I excel in teamwork and working under pressure, and I am efficient in both internal and external communications. My background includes roles in SEO, marketing, data analysis, and customer success, where I've contributed to growth and performance improvements through data-driven strategies and effective collaboration.

Available to hire

I am a professional with a generalist profile, specialized in data analysis and marketing. I am organized and possess a great learning ability, with strong technological skills and experience in various areas. I approach work with a positive attitude, willingness, and motivation to continuously learn and adapt to any circumstances in the work environment.

I excel in teamwork and working under pressure, and I am efficient in both internal and external communications. My background includes roles in SEO, marketing, data analysis, and customer success, where I’ve contributed to growth and performance improvements through data-driven strategies and effective collaboration.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

SEO Specialist at Freelance
October 1, 2023 - Present
Freelance work for agencies, businesses, and webpages looking for search engine optimisation. Creation of SEO content, articles, blog entries, and press releases. Research of high-search volume keywords with low competition for SEO optimisation.
Junior Marketing & Customer Success Manager at The Hoster (HiCitty)
May 31, 2023 - July 25, 2025
Development of customer segmentation strategies for efficient marketing campaigns. Achieved 15% growth on conversion rates in paid marketing campaigns across Google, Meta, and social media. Conducted research and development of inbound and content marketing strategies. Collaborated closely with the sales team on KPIs, sales pipelines, and strategies for customer success.
Data Analyst at The Hoster (HiCitty)
August 31, 2022 - July 25, 2025
Developed data models for market research and extracted, filtered, and analyzed market-related databases. Implemented data-driven techniques to improve team performance. Assisted in the development and design of CRMs for sales and BDR teams.
Freelance Writer at Self-employed
January 31, 2022 - July 25, 2025
Drafted data research and political science articles published at El Salto Diario and La Información Newspaper. Provided content writing services for companies and webpages.
EU Sub-Editor at York Politics Review (University of York)
July 31, 2019 - July 25, 2025
Drafted research articles and opinion columns. Supervised, edited, and managed the EU team.

Education

Master of Science at Universidad Carlos III de Madrid
September 1, 2019 - October 31, 2020
BA (Hons) at University of York
September 1, 2016 - July 31, 2019
Bachillerato Internacional (IB - International Baccalaureate) at IES Martínez Montañés
September 1, 2014 - July 31, 2016

Qualifications

Python Programming, Algorithms, and Data Structures for Artificial Intelligence
June 1, 2025 - July 31, 2025
Google Campaign Manager 360 Certification
May 1, 2025 - July 25, 2025
Google Ads Metrics Certification
April 1, 2025 - July 25, 2025
Marketing and Community Manager
August 1, 2022 - February 28, 2023
Introduction to Graphic Design
February 1, 2022 - August 31, 2022
Automated Editorial Design
December 1, 2021 - January 31, 2022

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Other

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more