Nicola Rushford

Led global social media presence across LinkedIn, Facebook, and X, consolidating 30+ regional accounts into a streamlined strategic framework. Planned, executed, and optimised paid and organic campaigns with A/B testing and targeted audiences. Delivered monthly analytics using Sprout Social, native analytics, and Google Analytics, translating data into actionable strategy. Curated and scheduled content aligned with brand voice and accessibility standards. Drove social media for online events (webinars, panels, podcasts) and in-person events with integrated organic and paid campaigns, collaborating with PR, Talent, ESG, Sales, and Legal. Managed community engagement and escalation protocols for sensitive issues. Led performance reviews to identify high-impact posts and adjust strategy. Kept pace with platform updates, adopting new features (video formats, hashtags, AI tools). Led storyboard, creative ideation, and design oversight for global campaigns, ensuring brand consistency and acc

Developed and implemented social media and employee advocacy strategies across the organization; managed vendor selection for tools; launched new brand channels and led change management during mergers and acquisitions. Delivered training and support to internal stakeholders, including senior leadership. Managed corporate website and provided crisis communications support during high-impact events. Authored and maintained social media policies and best-practice guides. Collaborated with internal teams (PR, Brand, Talent, ESG, Legal, Sales) to align advocacy with broader campaigns. Oversaw community engagement and escalation protocols.

Led marketing initiatives, campaigns, and brand messaging to support business goals across channels.