I'm Nicola Rushford, a strategic social media and digital communications leader with 10+ years’ experience driving global brand visibility through employee advocacy, executive engagement, and integrated social campaigns. I thrive on authentic storytelling and purposeful communications, working across regulated industries including life sciences, energy, and travel to build trust and measurable impact. I excel at cross-functional collaboration, from PR and Talent to ESG and Legal, and I combine hands-on design tools with AI-enabled solutions to turn ideas into compelling narratives, campaigns, and experiences that resonate with audiences and stakeholders alike.…

Nicola Rushford

I'm Nicola Rushford, a strategic social media and digital communications leader with 10+ years’ experience driving global brand visibility through employee advocacy, executive engagement, and integrated social campaigns. I thrive on authentic storytelling and purposeful communications, working across regulated industries including life sciences, energy, and travel to build trust and measurable impact. I excel at cross-functional collaboration, from PR and Talent to ESG and Legal, and I combine hands-on design tools with AI-enabled solutions to turn ideas into compelling narratives, campaigns, and experiences that resonate with audiences and stakeholders alike.…

Available to hire

I’m Nicola Rushford, a strategic social media and digital communications leader with 10+ years’ experience driving global brand visibility through employee advocacy, executive engagement, and integrated social campaigns. I thrive on authentic storytelling and purposeful communications, working across regulated industries including life sciences, energy, and travel to build trust and measurable impact.

I excel at cross-functional collaboration, from PR and Talent to ESG and Legal, and I combine hands-on design tools with AI-enabled solutions to turn ideas into compelling narratives, campaigns, and experiences that resonate with audiences and stakeholders alike.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Digital Manager, Global External Communications at CWT
May 7, 2018 - September 3, 2025
Led global social media presence across LinkedIn, Facebook, and X, consolidating 30+ regional accounts into a streamlined strategic framework. Planned, executed, and optimised paid and organic campaigns with A/B testing and targeted audiences. Delivered monthly analytics using Sprout Social, native analytics, and Google Analytics, translating data into actionable strategy. Curated and scheduled content aligned with brand voice and accessibility standards. Drove social media for online events (webinars, panels, podcasts) and in-person events with integrated organic and paid campaigns, collaborating with PR, Talent, ESG, Sales, and Legal. Managed community engagement and escalation protocols for sensitive issues. Led performance reviews to identify high-impact posts and adjust strategy. Kept pace with platform updates, adopting new features (video formats, hashtags, AI tools). Led storyboard, creative ideation, and design oversight for global campaigns, ensuring brand consistency and acc
Digital Communications Manager at Wood plc / Amec Foster Wheeler / AMEC plc
March 1, 2012 - April 1, 2018
Developed and implemented social media and employee advocacy strategies across the organization; managed vendor selection for tools; launched new brand channels and led change management during mergers and acquisitions. Delivered training and support to internal stakeholders, including senior leadership. Managed corporate website and provided crisis communications support during high-impact events. Authored and maintained social media policies and best-practice guides. Collaborated with internal teams (PR, Brand, Talent, ESG, Legal, Sales) to align advocacy with broader campaigns. Oversaw community engagement and escalation protocols.
Communications Advisor at AMEC (formerly AMEC plc)
January 1, 2007 - January 1, 2012
Advised on corporate communications strategy, supported media relations, internal communications, and event promotion.
Marketing Manager at Ebac Limited
January 1, 2007 - January 1, 2007
Led marketing initiatives, campaigns, and brand messaging to support business goals across channels.
Group Marketing Project Manager at Northgate plc
January 1, 2002 - January 1, 2007
Directed multiple group marketing projects across brands, implementing campaigns, and managing vendor relationships.
Sales Administrator at Lothian Self Drive
January 1, 2001 - January 1, 2002
Sales administrative support, contributing to marketing and operational activities.

Education

Add your educational history here.

Qualifications

Finance for Communicators – Finance Talking
January 1, 2017 - January 13, 2026
IDM Certificate in Direct Marketing – The IDM
January 1, 2004 - January 13, 2026
BA Marketing Management – Napier University
January 1, 2002 - January 13, 2026
HND Business Administration – Napier University
January 1, 1999 - January 13, 2026
IDM Certificate in Direct Marketing – The IDM
January 1, 2004 - January 13, 2026

Industry Experience

Life Sciences, Energy & Utilities, Travel & Hospitality, Professional Services, Media & Entertainment, Transportation & Logistics, Manufacturing, Other

Skills

Experience Level