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I'm a Creative Director with 16+ years of experience across WPP, IPG and Omnicom, leading creative for brands across APAC and beyond. I specialise in building end-to-end campaigns that blend strategic insight with bold visual storytelling, transforming briefs into award-winning, performance-driven work. As founder of C.H.E.F. Collective, I design and lead a dynamic studio that partners with brands to deliver integrated experiences online and offline. I'm excited by AI and GenAI workflows, mentoring teams, launching flagship stores, and turning ideas into tangible results. I love collaborating with retail, product, and marketing teams to turn visions into revenue.…I'm a Creative Director with 16+ years of experience across WPP, IPG and Omnicom, leading creative for brands across APAC and beyond. I specialise in building end-to-end campaigns that blend strategic insight with bold visual storytelling, transforming briefs into award-winning, performance-driven work. As founder of C.H.E.F. Collective, I design and lead a dynamic studio that partners with brands to deliver integrated experiences online and offline. I'm excited by AI and GenAI workflows, mentoring teams, launching flagship stores, and turning ideas into tangible results. I love collaborating with retail, product, and marketing teams to turn visions into revenue.

Nikhil Kumar

Creative Director, Art Director, Designer, +2

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I'm a Creative Director with 16+ years of experience across WPP, IPG and Omnicom, leading creative for brands across APAC and beyond. I specialise in building end-to-end campaigns that blend strategic insight with bold visual storytelling, transforming briefs into award-winning, performance-driven work. As founder of C.H.E.F. Collective, I design and lead a dynamic studio that partners with brands to deliver integrated experiences online and offline. I'm excited by AI and GenAI workflows, mentoring teams, launching flagship stores, and turning ideas into tangible results. I love collaborating with retail, product, and marketing teams to turn visions into revenue.…I'm a Creative Director with 16+ years of experience across WPP, IPG and Omnicom, leading creative for brands across APAC and beyond. I specialise in building end-to-end campaigns that blend strategic insight with bold visual storytelling, transforming briefs into award-winning, performance-driven work. As founder of C.H.E.F. Collective, I design and lead a dynamic studio that partners with brands to deliver integrated experiences online and offline. I'm excited by AI and GenAI workflows, mentoring teams, launching flagship stores, and turning ideas into tangible results. I love collaborating with retail, product, and marketing teams to turn visions into revenue.

Available to hire

I’m a Creative Director with 16+ years of experience across WPP, IPG and Omnicom, leading creative for brands across APAC and beyond. I specialise in building end-to-end campaigns that blend strategic insight with bold visual storytelling, transforming briefs into award-winning, performance-driven work.

As founder of C.H.E.F. Collective, I design and lead a dynamic studio that partners with brands to deliver integrated experiences online and offline. I’m excited by AI and GenAI workflows, mentoring teams, launching flagship stores, and turning ideas into tangible results. I love collaborating with retail, product, and marketing teams to turn visions into revenue.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Creative Director at DDB Singapore (OAG - Omnicom Advertising Group)

December 1, 2023 - January 1, 2026

Leading creative direction for regional campaigns; defining brand strategy and integrated marketing campaigns; collaborating with cross-functional teams; driving brand experiences across online/offline channels; represented the brand at events and awards; led high-impact campaigns contributing to revenue growth.

Creative Director at PRISM+ PTE. LTD. Singapore

March 1, 2022 - April 1, 2023

Defined PRISM+ brand in the region with vision and strategy for marketing design; led a 7-person marketing design team; launched flagship stores; integrated brand experiences across digital and physical touchpoints; managed campaigns in multiple markets.

Founder & Creative Director at C.H.E.F. COLLECTIVE SINGAPORE

August 1, 2023 - Present

Founded a dynamic creative studio; led end-to-end campaign conceptualisation, execution and production; built a diverse team; led new business pitches; shaped brand narratives for clients across multi-platforms.

Head of Creative - Senior Brand Design Manager at ZENYUM PTE. LTD. Singapore

March 1, 2020 - March 1, 2022

Led creative leadership across regional brand design; built processes, collaborated with marketing and product teams; delivered end-to-end campaigns; managed in-house studio and external partners; drove performance across markets.

Associate Creative Director at MullenLowe Group Gurgaon, India (IPG)

September 1, 2015 - December 1, 2018

Creative leadership with Global Marketing Team; built processes; led performance marketing creatives achieving lower CPA, higher CTR and lead conversions; led end-to-end campaigns across multiple markets; supervised a team of 10; in-house studio management; new business pitches; celebrity/large-scale productions for global brands.

Creative Group Head at Contract Advertising (WPP) Gurgaon, India

September 1, 2013 - September 1, 2015

Early member of core creative team; supported ECD; contributed to new business pitches; worked with multiple brands; managed full cycle of creative execution.

Founder & Creative Director at C.H.E.F. Collective

August 1, 2023 - Present

Founded a dynamic creative studio in Singapore focused on turning ideas into impactful realities. Lead new business pitches, client collaboration, and end-to-end campaign execution across digital and physical media; manage in-house and freelance teams to deliver integrated brand experiences.

Creative Director at PRISM+ PTE. LTD.

March 1, 2022 - April 1, 2023

Defined the PRISM+ brand in the region, led marketing campaigns across priority markets, collaborated with retail, product and marketing leadership for launches and sales campaigns; managed a team of designers, copywriters, 3D artists and UI/UX designers; launched flagship stores and integrated brand experiences across online/offline channels.

Head of Creative - Senior Brand Design Manager at ZENYUM PTE. LTD.

March 1, 2020 - March 1, 2022

Led creative direction and brand design for regional/global campaigns; built processes across multi-stakeholder teams; delivered end-to-end campaigns across digital/physical media; mentored a diverse team of creatives.

Associate Creative Director at MullenLowe Group Gurgaon (IPG)

September 1, 2015 - December 31, 2018

Led the global marketing creative vision, built in-house studio capabilities, and directed campaigns across multiple markets; managed teams of art directors and copywriters and led new business pitches.

Creative Group Head at Contract Advertising (WPP) Gurgaon

September 1, 2013 - September 1, 2015

Managed creative briefs, collaborated with senior leadership on campaign concepts, and led execution across digital and traditional media for major clients.