I’m a performance marketing leader with 11 years’ experience scaling businesses across luxury, beauty, hospitality, and SME sectors. My expertise lies in paid media, growth strategy, and CRM & retention - building high-impact ecosystems that deliver measurable growth in revenue, traffic, and customer lifetime value. At ARgENTUM, I helped to scale the brand from indie to global luxury - transforming it into a 7-figure business that achieved acquisition and international expansion. As founder of Versely, I partner with small to medium-sized businesses to design and implement growth strategies. My work has driven 10–20% monthly sales uplifts and supported one client’s projected 56% YoY turnover growth. Expertise: Paid Media (Meta, Google, TikTok, LinkedIn, Pinterest) | CRM & Retention | Growth Strategy | Influencer & Affiliate | Performance Creative | Multi-Channel Marketing Open to senior roles, contract positions, and freelance projects (remote-first with flexibility to travel to London).

Evgeniia Nikitina

I’m a performance marketing leader with 11 years’ experience scaling businesses across luxury, beauty, hospitality, and SME sectors. My expertise lies in paid media, growth strategy, and CRM & retention - building high-impact ecosystems that deliver measurable growth in revenue, traffic, and customer lifetime value. At ARgENTUM, I helped to scale the brand from indie to global luxury - transforming it into a 7-figure business that achieved acquisition and international expansion. As founder of Versely, I partner with small to medium-sized businesses to design and implement growth strategies. My work has driven 10–20% monthly sales uplifts and supported one client’s projected 56% YoY turnover growth. Expertise: Paid Media (Meta, Google, TikTok, LinkedIn, Pinterest) | CRM & Retention | Growth Strategy | Influencer & Affiliate | Performance Creative | Multi-Channel Marketing Open to senior roles, contract positions, and freelance projects (remote-first with flexibility to travel to London).

Available to hire

I’m a performance marketing leader with 11 years’ experience scaling businesses across luxury, beauty, hospitality, and SME sectors. My expertise lies in paid media, growth strategy, and CRM & retention - building high-impact ecosystems that deliver measurable growth in revenue, traffic, and customer lifetime value.

At ARgENTUM, I helped to scale the brand from indie to global luxury - transforming it into a 7-figure business that achieved acquisition and international expansion.

As founder of Versely, I partner with small to medium-sized businesses to design and implement growth strategies. My work has driven 10–20% monthly sales uplifts and supported one client’s projected 56% YoY turnover growth.

Expertise: Paid Media (Meta, Google, TikTok, LinkedIn, Pinterest) | CRM & Retention | Growth Strategy | Influencer & Affiliate | Performance Creative | Multi-Channel Marketing

Open to senior roles, contract positions, and freelance projects (remote-first with flexibility to travel to London).

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
Russian
Fluent

Work Experience

Founder & Marketing Consultant at Versely
January 1, 2024 - Present
Provide growth strategy and execution for small to medium-sized businesses. Achieved 10–20% MoM sales uplifts for a London restaurant chain, and elevated a new branch to match established sites within 3 months. Supported a London beauty salon in scaling client acquisition and retention through paid social and CRM, resulting in a 32% increase in repeat bookings. Built a profitability-focused growth roadmap for a Cotswolds event hire company, supporting a 56% projected YoY turnover uplift.
Senior Digital Marketing Manager at ARgENTUM
January 1, 2025 - October 7, 2025
Led digital growth across paid, CRM, and brand channels for a luxury skincare brand. Scaled ARgENTUM from indie to global luxury, delivering +212% DTC revenue growth (2021–2024) and 6.5x website traffic growth in 2 years. Achieved 4:1 ROAS across Meta, Google, TikTok, and Pinterest. Migrated email to Klaviyo, driving +209% attributed revenue in year one and +67% YoY thereafter. Built organic ecosystem across Instagram, Pinterest, TikTok, and LinkedIn; managed in-house team and agencies; led influencer strategy.
Global Marketing Manager at ARgENTUM
January 1, 2023 - October 7, 2025
Repositioned the brand from indie to global tier, strengthening investor confidence and supporting international expansion. Managed £4.97M retailer marketing budget; secured placements with Net-a-Porter, Space NK, Sephora, MECCA, THG. Oversaw trade marketing, PR, press, and awards submissions. Supported global product launches, sampling campaigns, and retailer activations across UK, EU, and APAC.
Marketing Manager at ARgENTUM
January 1, 2022 - October 7, 2025
First marketing hire - built marketing operations from the ground up (digital, PR, trade). Designed and implemented long-term marketing strategy with CEO & Creative Director. Launched and scaled CRM, digital ads, influencer, social, and PR functions. Consistently drove YoY revenue growth through multi-channel marketing initiatives.
PR & Marketing Assistant at Ecodemica
January 1, 2016 - October 7, 2025
Supported launches of Davines, ACCA KAPPA, Fueguia 1833 in the Russian market. Coordinated media outreach, brand events, and store openings.
Assistant Office Manager at HOLLANDscape
January 1, 2014 - October 7, 2025
Set up Moscow office operations, including legal registration and vendor management. Streamlined communications across international teams.

Education

BA in Art History at Lomonosov Moscow State University
January 11, 2030 - January 1, 2013
BA in Marketing & Business at Russian State University for the Humanities
January 11, 2030 - January 1, 2020

Qualifications

Meta, TikTok, Google, Pinterest, X, LinkedIn certified Media Buyer
January 11, 2030 - October 7, 2025
CIM - Creative Brief
March 1, 2024 - October 7, 2025
Digital Marketing / Business of Fashion (BoF)
May 1, 2019 - October 7, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Travel & Hospitality