Nicole Tay
I’m a highly creative and multitalented illustrator and designer with extensive experience in graphic design, concept art and design, 2D illustration, motion graphics, and social media management.
About
I’m a highly creative and multitalented illustrator and designer with extensive experience in graphic design, concept art and design, 2D illustration, motion graphics, and social media management. I’m proficient in copywriting and proofreading, and I thrive in deadline-driven environments. I work well with teams to achieve shared goals while maintaining a positive mindset.
My track record includes leading design for major events and campaigns, including Asia-wide conferences, international airports, and driving social media initiatives to broaden reach beyond physical attendees. I bring hands-on experience across branding, art direction, motion graphics, and digital platforms, with strong collaboration and client-facing communication skills.
- 9 years' experience
- Joined November 2025
Skills· 21
Languages
- EnglishFluent
- JapaneseIntermediate
- ChineseFluent
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Retail
- Travel & Hospitality
- Other
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Work experience· 4 roles
Manage the design team and provide art direction; create concept sketches and original illustrations for marketing and promotional material in Travel Retail markets across Singapore, Malaysia, Hong Kong, Macau and Australia; animate Motion Graphics videos for store screens and social media; propose design directions for campaigns and handle artwork approvals.
Illustrate artworks for the E-Learning Department; design and layout for production team music exports; brainstorm concepts and idea development for the music learning digital platform app.
Create vector art, icons and graphic elements for the studio's asset libraries and creative output; product application and mock-up; consumer product design; provide creative support for digital platforms (web banners, TV promo banners, social media, online store graphics) and conduct intensive consumer product trend research to inform toy design.
Education
Certifications and awards
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