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With over 30 years of experience as a singer, songwriter, and composer across Country, Pop, Rock, and beyond, Nikki brings a holistic, artist-first approach to business and creative development. Her work seamlessly integrates creative direction, production oversight, branding, and emotional intelligence—bridging artistry with strategy. Nikki is adept at shaping and scaling both careers and companies, guiding projects from initial discovery through national and international exposure while overseeing the full creative lifecycle. She specializes in identifying, connecting, and empowering high-potential partnerships, aligning creative vision with commercial strategy, and navigating the nuanced intersections of culture, sound, and market viability. Dedicated to uplifting peers and industry professionals, Nikki’s influence is rooted in service to the global music community. Her work spans Nashville, Los Angeles, Kingston (Jamaica), New York City, and the UK, collaborating with iconic artists and innovators including Ronnie Dunn, Reba McEntire, Joss…With over 30 years of experience as a singer, songwriter, and composer across Country, Pop, Rock, and beyond, Nikki brings a holistic, artist-first approach to business and creative development. Her work seamlessly integrates creative direction, production oversight, branding, and emotional intelligence—bridging artistry with strategy. Nikki is adept at shaping and scaling both careers and companies, guiding projects from initial discovery through national and international exposure while overseeing the full creative lifecycle. She specializes in identifying, connecting, and empowering high-potential partnerships, aligning creative vision with commercial strategy, and navigating the nuanced intersections of culture, sound, and market viability. Dedicated to uplifting peers and industry professionals, Nikki’s influence is rooted in service to the global music community. Her work spans Nashville, Los Angeles, Kingston (Jamaica), New York City, and the UK, collaborating with iconic artists and innovators including Ronnie Dunn, Reba McEntire, Joss

Nikki Fernandez

Music Producer, Songwriter, Composer, +2

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With over 30 years of experience as a singer, songwriter, and composer across Country, Pop, Rock, and beyond, Nikki brings a holistic, artist-first approach to business and creative development. Her work seamlessly integrates creative direction, production oversight, branding, and emotional intelligence—bridging artistry with strategy. Nikki is adept at shaping and scaling both careers and companies, guiding projects from initial discovery through national and international exposure while overseeing the full creative lifecycle. She specializes in identifying, connecting, and empowering high-potential partnerships, aligning creative vision with commercial strategy, and navigating the nuanced intersections of culture, sound, and market viability. Dedicated to uplifting peers and industry professionals, Nikki’s influence is rooted in service to the global music community. Her work spans Nashville, Los Angeles, Kingston (Jamaica), New York City, and the UK, collaborating with iconic artists and innovators including Ronnie Dunn, Reba McEntire, Joss…With over 30 years of experience as a singer, songwriter, and composer across Country, Pop, Rock, and beyond, Nikki brings a holistic, artist-first approach to business and creative development. Her work seamlessly integrates creative direction, production oversight, branding, and emotional intelligence—bridging artistry with strategy. Nikki is adept at shaping and scaling both careers and companies, guiding projects from initial discovery through national and international exposure while overseeing the full creative lifecycle. She specializes in identifying, connecting, and empowering high-potential partnerships, aligning creative vision with commercial strategy, and navigating the nuanced intersections of culture, sound, and market viability. Dedicated to uplifting peers and industry professionals, Nikki’s influence is rooted in service to the global music community. Her work spans Nashville, Los Angeles, Kingston (Jamaica), New York City, and the UK, collaborating with iconic artists and innovators including Ronnie Dunn, Reba McEntire, Joss

Available to hire

With over 30 years of experience as a singer, songwriter, and composer across Country, Pop, Rock, and beyond, Nikki brings a holistic, artist-first approach to business and creative development. Her work seamlessly integrates creative direction, production oversight, branding, and emotional intelligence—bridging artistry with strategy.

Nikki is adept at shaping and scaling both careers and companies, guiding projects from initial discovery through national and international exposure while overseeing the full creative lifecycle. She specializes in identifying, connecting, and empowering high-potential partnerships, aligning creative vision with commercial strategy, and navigating the nuanced intersections of culture, sound, and market viability.

Dedicated to uplifting peers and industry professionals, Nikki’s influence is rooted in service to the global music community. Her work spans Nashville, Los Angeles, Kingston (Jamaica), New York City, and the UK, collaborating with iconic artists and innovators including Ronnie Dunn, Reba McEntire, Joss

Skills

Branding

Music Video

Experience Level

Branding

Expert

Music Video

Expert

Work Experience

Head of Music at Irish Boy Ventures

June 1, 2024 - Present

Lead all music-related aspects of video production, ensuring creative, legal, and technical excellence across projects. Responsible for music supervision, original composition, licensing, and managing relationships with composers, artists, and rights holders. Oversaw registration with BMI, MLC, SoundExchange, and DistroKid; led music release and video campaigns. Developed strategic artist roadmaps and incubated cross-genre talent; mentored artists on self-advocacy, contract literacy, and career resilience. Coordinated with production, marketing, and legal teams to ensure sonic alignment with brand vision and release strategy; contributed to IP strategy and audience growth tactics.

Founder / Chief Energy Officer at VNYLab

April 1, 2020 - Present

Founded and lead a creative initiative focused on nurturing talent through holistic development, cross-genre experimentation, and wellness-informed identity-building. Built artist roadmaps, mentored artists, and established partnerships and programs blending songwriting mentorship, industry education, and stage readiness.

Director of Business Development at Rytebox

September 1, 2018 - Present

Lead all music-related aspects of video production, ensuring creative vision, licensing, and rights management; supervised original composition and sound design; negotiated music rights and contracts; built relationships with composers, artists, and rights holders; managed music department budgets and staff; launched a cross-genre creative incubator and developed strategic artist roadmaps.

Senior Project Coordinator at ABC Entertainment, Golden Voice, Irish Boy Venture

January 1, 2016 - Present

Delivered market visibility plans for developing artists across major DSPs; planned and managed events; collaborated with top-tier artists (e.g., Joss Stone, Paul McCartney); contributed to soundtracks for television series including Stranger Things and Gossip Girl.