Nikki Fernandez
With over 30 years of experience as a singer, songwriter, and composer across Country, Pop, Rock, and beyond, Nikki brings a holistic, artist-first approach to business and creative development.
About
With over 30 years of experience as a singer, songwriter, and composer across Country, Pop, Rock, and beyond, Nikki brings a holistic, artist-first approach to business and creative development. Her work seamlessly integrates creative direction, production oversight, branding, and emotional intelligence—bridging artistry with strategy.
Nikki is adept at shaping and scaling both careers and companies, guiding projects from initial discovery through national and international exposure while overseeing the full creative lifecycle. She specializes in identifying, connecting, and empowering high-potential partnerships, aligning creative vision with commercial strategy, and navigating the nuanced intersections of culture, sound, and market viability.
Dedicated to uplifting peers and industry professionals, Nikki’s influence is rooted in service to the global music community. Her work spans Nashville, Los Angeles, Kingston (Jamaica), New York City, and the UK, collaborating with iconic artists and innovators including Ronnie Dunn, Reba McEntire, Joss
- 10 years' experience
- Joined April 2025
Skills· 2
Industry experience
- Media & Entertainment
- Professional Services
Work experience· 4 roles
Lead all music-related aspects of video production, ensuring creative, legal, and technical excellence across projects. Responsible for music supervision, original composition, licensing, and managing relationships with composers, artists, and rights holders. Oversaw registration with BMI, MLC, SoundExchange, and DistroKid; led music release and video campaigns. Developed strategic artist roadmaps and incubated cross-genre talent; mentored artists on self-advocacy, contract literacy, and career resilience. Coordinated with production, marketing, and legal teams to ensure sonic alignment with brand vision and release strategy; contributed to IP strategy and audience growth tactics.
Founded and lead a creative initiative focused on nurturing talent through holistic development, cross-genre experimentation, and wellness-informed identity-building. Built artist roadmaps, mentored artists, and established partnerships and programs blending songwriting mentorship, industry education, and stage readiness.
Lead all music-related aspects of video production, ensuring creative vision, licensing, and rights management; supervised original composition and sound design; negotiated music rights and contracts; built relationships with composers, artists, and rights holders; managed music department budgets and staff; launched a cross-genre creative incubator and developed strategic artist roadmaps.
Education
Certifications and awards
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